Marketing for Business Presented by: Helen Duncan. www.firstimpression.co.uk. Agenda. What is marketing? Understanding your market Getting the right message Using the right medium Top 10 tips for boosting your business. What is marketing?.
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Presented by: Helen Duncan
“Marketing is the management process that identifies, anticipates and satisfies customer requirements profitably” The Chartered Institute of Marketing (CIM)
“The right product, in the right place, at the right time, at the right price”
“I don’t do any marketing – I get all my business from word of mouth.”
Not a sustainable strategy…
“Marketing is just an expense – I don’t need it.”
It is an investment…
“I’m too busy, I don’t have the time to do any marketing, I’ll wait until it’s quiet.”
Danger of experiencing peaks and troughs…
“Central to your business success.”
3 Ms of marketing…
Marketing segment, message, medium
Market segmentwho are your customers and where are they?
Get close to your customers
We’re all bombarded every day…
How you communicate with your clients…
Stationery AdvertisingBlogs Business cardsSignage Promotional mailersLogo/branding PackagingBrochures Public RelationsCustomer service Email newslettersLeaflets VouchersNewsletters NetworkingReferrals EventsSocial networking Online shop
1. First impressions do count…
Never waste a PR opportunity
Local papers/trade magazines/networking groups/chamber sites
New products, new services, an interesting case study – how you helped someone, charity events, local interest, national interest, associated with current news
Email and follow up, photographs
Send to free online press releases: www.freepressreleases.co.uk; www.pressbox.co.uk; www.clickpress.com
Never get complacent even if your marketing is bringing in new business, things change rapidly
Monitor what you do. Ask new customers how they found you. Find out what works best for your business.
Don’t be afraid to think out of the box. What would make you pick up the phone
“Even if you’re on the right track, you’ll get run over if you just sit there.”