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Color - PowerPoint PPT Presentation


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Color. DESIGN’S MOST EXCITING ELEMENT. Color has three Physical Properties:. Hue Value Intensity. Hue:. the name given to a color. RED YELLOW BLUE. ORANGE GREEN VIOLET. Value:.

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color

Color

DESIGN’S

MOST EXCITING

ELEMENT

the name given to a color

Hue:

the name given to a color

RED YELLOW BLUE

ORANGE GREEN VIOLET

value

Value:

the lightness or darkness of a color

adding white to a color
adding white to a color

Tint:

HUE WHITE TINT

=

+

shade
Shade:

adding black to a color

HUE BLACK SHADE

+

=

intensity

Intensity:

FUSCHIA = HIGH INTENSITY

OLIVE = LOW INTENSITY

The brightness or dullness of a color; also called saturation.

the color wheel
The Color Wheel
  • The color wheel is a means of organizing the colors in the spectrum.
  • The color wheel consists of 12 sections, each containing one hue.
primary hues
Primary hues
  • Pure and basic - Cannot be made from any other colors
  • All other colors are made from these
  • Equal distance from each other on color wheel

RED

YELLOW

BLUE

secondary hues
Secondary hues
  • Made by mixing equal amounts of 2 primary colors

ORANGE

+

=

+

=

GREEN

+

=

VIOLET

triadic color scheme
Triadiccolor scheme
  • This color scheme combines three colors equally spaced out to form a triangle on the color wheel.
the primary color triad
The Primary Color Triad

yellow

  • They form a triangle on the color wheel.

red

blue

the secondary color triad
The Secondary Color Triad
  • They form a triangle on the color wheel.

green

orange

violet

intermediate tertiary hues
Intermediate/tertiary hues

Yellow-Orange

  • Made by mixing primary and secondary colors.

Orange

Yellow

Red-Orange

Yellow-Green

Green

Red

Red-Violet

Blue-Green

Violet

Blue

Blue-Violet

the intermediate tertiary colors
The Intermediate (Tertiary) Colors

Yellow green

Yellow orange

  • These colors are yellow-orange, yellow-green, blue-green, blue-violet, red-orange, red-violet
  • These 6 colors are formed by mixing a primary and a secondary color.
  • Primary + Secondary = Tertiary

Red orange

Blue green

  • yellow + orange=yellow-orange
  • red + violet =red-violet

Red violet

  • red + orange = red-orange

Blue violet

  • blue + violet = blue-violet
  • blue + green =blue-green
  • yellow + green = yellow-green
complimentary color scheme
Complimentarycolor scheme
  • This color scheme uses any hue opposite one another on the color wheel.
  • Complementary colors are dynamic duos and create energy and contrast when put together.
  • Mixing Complimentary Colors will give you different kinds of browns.

Complimentarys:

  • Yellow & Violet
  • Red & Green
  • Blue & Orange
monochromatic color scheme
Monochromatic color scheme
  • This is a color scheme that uses different tints, shades and intensities of only one hue.
  • Mono =One
  • Chroma = Color

Blue Blue+whiteBlue+black

warm and cool c olors

Warm and Cool Colors

The color wheel can be divided into warm and cool colors

warm colors
Warm colors
  • Appear hot like the sun or like fire
  • Give feelings of joy, activity or cheerfulness as well as anger or rage
  • Appear to advance
cool colors
Cool colors
  • Remind us of water, sky, or ice
  • Give feelings of tranquility and peacefulness, as well as sadness and dispair
  • Appear to recede
grayscale
Grayscale
  • A value scale is a scale of grays running from black to white.
neutral colors
Neutral Colors
  • Neutral Colors are those colors not found on the color wheel but are mixed by other colors on the color wheel.
  • White
  • Brown
  • Gray

Black

emotional properties of color
Emotional Properties of Color
  • Colors are often associated with emotions.
  • Most people have a favorite color, probably stemming from long traditions and impressions of color.
  • The feelings one has about certain colors may come from the association we have with warm and cool colors in nature.
color of emotions
Red- often associated with evil, danger, energy, vitality, speed and courage. It s dynamic when used in a design.

Blue- a calm, soothing, and tranquil color, harmony and serenity , of divine inspiration sometimes associated with sadness or depression

Yellow- a cheery color that embodies light and warmth. Is the color of the mind. A creative energy which is joyful and uplifting.

Black- associated with bad luck, mounful, stark, dramatic

Purple- a symbol for royalty or wealth and stands for the purest and highest ideal. Is sophisticated and creative.

Green- signifies life or hope. Is nature’s most abundant color. It is the balance between warm and cool and the symbol of friendship

Orange- blends with the physical energy of red with the intellectual influence of yellow.

Color of Emotions

White- symbolizes purity,truth, innocence, light