1 / 47

AGENDA

AGENDA. Tourism in Numbers Success Story Treasures of Turkey Branding Turkey Our achievements. TOURISM I N NUMBERS. TOURISM IN NUMBERS. 2011. 2006. % 4 .4 growth. World : 980 million. 2012. World. 1,035 billion. %3,8 growth. 2009. Source : UNWTO. TOP DESTINATIONS.

armina
Download Presentation

AGENDA

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. AGENDA • Tourism in Numbers • Success Story • Treasures of Turkey • Branding Turkey • Our achievements

  2. TOURISM IN NUMBERS

  3. TOURISM IN NUMBERS 2011 2006 % 4.4growth World : 980 million 2012 World 1,035 billion %3,8 growth 2009 Source: UNWTO

  4. TOP DESTINATIONS INTERNATIONAL TOURISM INCOME ($billion ) INTERNATIONAL TOURIST ARRIVALS KAYNAK: DÜNYA TURİZM ÖRGÜTÜ (UNWTO)

  5. TOURISM IN NUMBERS 2000 20th Place 2006 2011 6th Place 2009 Source: UNWTO

  6. TOURISM IN NUMBERS Onthe 100thANNIVERSARY of REPUBLIC of TURKEY in 2023, our goal is: • 50 milliontourist arrivals, • 50 billion $ tourism receipts.

  7. THE “NEW” TOURIST • Make their own holiday planning and organization • Go on holidays more frequently • Make last minute decisions • Follow social media • Consider the brand value • Care about environmental issues • Want to experience new things • Demand more • Are more sophisticated and educated

  8. SUCCESS STORY

  9. SUCCESS STORY There are 3 major development periods of the Turkish tourism sector: • 1st Period (1963 – 1982) • 2nd Period (1982 – 2003) • 3rd Period (2003 – ongoing)

  10. SUCCESS STORY 1st Period (1963 – 1982) • planning and implementations by the STATE • pioneering projects for tourism development • protection of natural and cultural values

  11. SUCCESS STORY 2nd Period (1982 – 2003) LAW no. 2634 - TOURISM ENCOURAGEMENT LAW (1982) • Authorization in tourism oriented land use • Determination of priority zones for tourism development (Tourism Centers) • Allocation of state owned lands to private investors • Creation of an efficient tourism sector with increased tourism • establishments and bed capacity • Standardization and licensing of the establishments • Strengthening the central role of the Ministry of Culture& Tourism

  12. SUCCESS STORY 2nd Period (1982 – 2003) OTHER SUPPORTIVE MEASURES • Encouragement of the PRIVATE SECTOR • Centralized PLANNING , PUBLIC LAND ALLOCATION through the MINISTRY of TOURISM • INCENTIVES for infrastructure, water, electricity consumption etc. • INVESTMENT CREDITS through the TOURISM DEVELOPMENT BANK OF TURKEY • DIVERSIFICATION, STANDARDIZATION AND MONITORING of the TOURISM ESTABLISHMENTS • EDUCATION and maintaining of QUALIFIED TOURISM STAFF

  13. SUCCESS STORY 3rd Period (2003 – ongoing) AMENDMENTS IN TOURISM ENCOURAGEMENT LAW (2003) • Increase of promotion expenses • Diversification of tourism products (golf/ MICE/ health tourism etc.) • Upgrade of the tourism service quality • Increase bed capacity in favour of alternative-diversified tourism activities • Maximize the PRIVATE SECTOR’s role, minimize the STATE’s intervention (“Land Development Model”) • Large Scale PLANNING & PUBLIC LAND ALLOCATION, creation of Satellite Tourism Zones – Cities (housing, marinas, golf courses, hotel complexes)

  14. TURKISH TOURISM TOURIST ARRIVALS 2012 31.7 million 2000 10.4 million Increased 26 times 5.3 million 1990 1980 1.2 million

  15. TURKISH TOURISM TOURISM INCOME 2012 $29.3 billion 2000 $ 7.6 billion Increased 74 times $ 3.2 billion 1990 1980 $ 0.4 billion

  16. TOPTEN MARKETS: 2012 INTERNATIONAL VISITORS TURKISH TOURISM MAIN DESTINATIONS

  17. TREASURES OF TURKEY

  18. DID YOU KNOW? Two of the Seven Wonders of The World are in Turkey (Temple of Artemis and Mausoleum of Halicarnassus) The House of Mother Mary is in Ephesus Catalhoyuk is one of the first settlements in the world (One of the sites in the UNESCO World Heritage List) The first temple of the world was found in Gobeklitepe (Şanlıurfa) The famous Tulips are originally from Turkey The first coins were minted in Lydia (Southwestern Turkey) 11 sites in the UNESCO World Heritage List 37 sites in the UNESCO Tentative List

  19. TURKEY: AN OPEN AIR MUSEUM • 13 civilizations • 171 archeological excavations • 79 antique cities • More than 300 historical sites

  20. SEA-SUN-SAND • 8,333 km of coastline • 33 marinas Blue Flags- Environmentally friendly • 355beaches (2012) • 19marinas Turkey ranks 4th in the world

  21. GOLF • 18 golf courses • 15 in Antalya/Belek, 2 in Istanbul and 1 in Bodrum Antalya/Belek “The Best Golf Destination in Europe 2008” by the IAGTO (International Association of Golf Tour Operators) 15 golf courses and 52 five-star hotels • World Amateur Golf Championship • September 27 th - October 7 th , 2012

  22. GOLF • World Golf Final • October 9th – 12th, 2012 • Belek, Antalya Tiger Woods Charl Schwartzel Hunter Mahan Justin Rose Lee Westwood Matt Kuchar Rory Mcilroy Webb Simpson

  23. HEALTH • Turkish Health Tourism Platform • Health • Beauty • Spa & Wellness • Turkish Baths Turkey ranks 7th in the world and 1st in Europe in terms of geothermal sources. • Global Spa Summit • Istanbul-2010

  24. MICE CITY RANKING- 2011 • 7 Convention centers with high seating capacity • 85 5-star hotels with convention facilities SOURCE: ICCA

  25. ACCOMMODATION • New and high quality accommodation facilities • Training staff in tourism industry 82.000 1980 490.000 1990 570.000 2000 945.000 2012 • Turkey44.6 % • Spain 41.9 % • Czech Republic 21.3 % • Portugal 21.2 % • Italy 19.1 % Rate of bed capacity under age of 10

  26. ACCOMMODATION HOTEL OCCUPANCY RATES-2011 Kaynak: UNWTO

  27. ACCOMMODATION HOTEL OCCUPANCY RATES and AVERAGE DAILY RATES COUNTRY RANKINGJanuary -March 2012 Source : STR Global

  28. ACCOMMODATION HOTEL OCCUPANCY RATES and AVERAGE DAILY RATESCITY RANKING January -March 2012 Source: STR Global

  29. TRANSPORTATION 29 international airports 15 private airline companies • Flights to more than 200 international destinations The Best Airline in Europe- 2011 & 2012

  30. BRANDING TURKEY

  31. A TURKISH TALE 3s + History Culture Cuisine Golf Health Adventure Shopping MICE Winter sports 3s (Sea-Sun-Sand) 3D 1-Diversity 2-Diversity 3-Diversity

  32. MAIN APPROACH Always Be Different

  33. A TURKISH TALE POSITIONING • Unique cultural heritage • Turkish hospitality • Natural beauties • Wide range of tourism varieties 456 bird species 3.000 endemic species (more than the total endemic species found in Europe)

  34. A TURKISH TALE Core Strategy • Increasing market share • Entering new markets • Expanding brand image

  35. TURKISH WALK FULL CUSTOMER SATISFACTION INTEGRATED MARKETING COLLABORATE FOLLOW CUSTOMER TRENDS ANALYSE YOUR MARKETS IMPROVE YOUR PRODUCTS

  36. IMAGE OF TURKEY A harmony of West and East • Cradle of civilizations • Turkish hospitality • Turkish gastronomy • Diversity of activities • Historical and natural wonders • High quality facilities

  37. COLLABORATION ACCOMMODATION TOUR OPERATORS NON GOVERNMENTAL ORGANIZATIONS MINISTRY OF CULTURE AND TOURISM UNIVERSITIES TRANSPORTATION GOVERNORSHIPS

  38. OUR ACHIEVEMENTS

  39. NEW YORK BERLIN WASHINGTON FRANKFURT LOS ANGELES WIEN LONDON THE HAGUE MOSKOW ZURICH KIEV BELGRADE WARSOW SKOPJE STOCKHOLM SARAJEVO KOPENHAGEN SOFIA HELSINKI 40 CULTURE AND TOURISM OFFICES IN 37 COUNTRIES BISHKEK PARIS DUSHANBE MADRID TASHKENT ROME TAHRAN BRUSSELS DUBAI BEIJING TEL AVIV KUALA LUMPUR CAIRO TOKYO DAMASCUS ALMATY NEWİ DELHI ASHKHABAD ISLAMABAD RIYAD BAKU

  40. SIDNEY TORONTO TUNISIA SHANGHAI ATHENS SAO PAULO ST. PETERSBURG NEW OFFICES TO BE ESTABLISHED

  41. YUNUS EMRE CULTURAL INSTITUTES • 20 Institutes Worldwide • UK • Kazakstan • Japan • Belgium • Georgia • Albania (2) • Bosnia-Herzegovina (2) • Macedonia • Kosovo (2) • Romania (2) • Iran • Lebanon • Egypt • Syria • Jordan • Turkish Republic of Northern Cyprus

  42. OUR ACHIEVEMENTS ENRICH PRODUCTS DEVELOP REGION COLLABORATION BTW PUBLIC-PRIVATE-LOCAL ENHANCE BUSINESS REDUCE RISKS PROTECT COMMON INTERESTS

  43. OUR ACHIEVEMENTS DOCUMENTS • National Development Plan • National Strategy for Rural Development • Rural Development Plan • Tourism Strategy of Turkey • Tourism Strategy Action Plan

  44. OUR ACHIEVEMENTS BLUE FLAGS Environmentally friendly • 314 beaches • 14 marinas GREEN STARS • 22 Hotels • 5 Hotels are on waiting list

  45. Come & be ourGuest!

  46. THANK YOU FOR YOUR ATTENTION.

More Related