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Suicide Prevention Resource Center

Suicide Prevention Resource Center

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Suicide Prevention Resource Center

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  1. Suicide Prevention Resource Center Promoting a public health approach to suicide prevention The nation’s only federally supported resource center devoted to advancing the National Strategy for Suicide Prevention.

  2. Communications for Sustainability Project Impact MassTAPP Campaign for Change Conference Sep 18, 2015 Elly Stout, MS Director, Grantee and State Initiatives Suicide Prevention Resource Center

  3. Overview of the Session • Welcome and Introductions • Communication and Sustainability • Sustainability Audiences • Demonstrating Success • Small Group Work • Wrap-up

  4. Introductions • Name • Program you represent • Where you are in your funding cycle • One sustainability question you have for today

  5. What does sustainability mean to you?

  6. Key factors in sustaining efforts • Plan from the start • Momentum • Leadership • Partnerships • Funding/resources

  7. How can communications help? • Build partnerships • Engage community and influencers • Share success stories • Motivate policymakers and funders • Demonstrate that prevention works

  8. Communication Planning Process

  9. Communication to build support Whose support will you need to continue substance use/misuse prevention in your community?

  10. Setting Communication Objectives • What do we want our audience to DO? • What do they need to know, think, feel to do it? • How will their actions help sustain prevention work?

  11. Developing effective messages Photos courtesy of: Donna Christian-Christensen, Cathy L. Lanier, and Jacob Ampudakam

  12. Know your audience • What does the audience want? • What do they value? • What barriers or benefits do they see in the behavior you want them to take? • What else do you know? Audience Perception = Reality

  13. What matters most to your sustainability audiences?

  14. Channels • When/how/where can you reach your audience? • Where are they most likely to really listen? • How can you catch their attention?

  15. Audience Profile Worksheet

  16. What are you communicating? • Evaluation results • Success stories • Sustainability needs and ‘asks’

  17. Evaluation and Outcomes • Process data: • People reached, trained, exposed, etc. • Also partners engaged/orgs participating • Outcome data: • Intermediate: changes in risk and protective factors • Changes in substance use/misuse

  18. Success Stories

  19. Social Math

  20. Social Math

  21. Have your ‘ask’ ready • Be specific • Tailor your ‘ask’ to the audience • What is their mission/interest/role in relation to your efforts? • What kind of resources can they provide? • Be prepared

  22. Small Group Exercise

  23. Questions and Discussion

  24. References • CDC (2014). Success Stories in Injury Prevention and Control (http://www.cdc.gov/injury/successstories/stories.html) • EDC (2012). Leaving a legacy: Recommendations for sustaining suicide prevention programs (http://www.sprc.org/library_resources/items/leaving-legacy-recommendations-sustaining-suicide-prevention-programs) • EDC (2013). Leaving a legacy: Six Strategies for Sustainability (http://www.promoteprevent.org/sites/www.promoteprevent.org/files/resources/legacy_wheel.pdf) • EDC (2015). MassTAPP Communications Toolkit. • EDC (2012). Saint Anne’s Hospital Utilizes SBIRT Model and Nasal Narcan Pilot Program to Provide Quality Treatment for At-risk Patients (http://masstapp.edc.org/video-resources/saint-anne%E2%80%99s-hospital-utilizes-sbirt-model-and-nasal-narcan-pilot-program-provide)

  25. Contact Us • EDC Headquarters • 43 Foundry Avenue • Waltham, MA 02453 • www.sprc.org Elly Stout, MS Prevention Support Program Manager estout@edc.org 617-618-2206