Suicide Prevention Resource Center Promoting a public health approach to suicide prevention The nation’s only federally supported resource center devoted to advancing the National Strategy for Suicide Prevention.
Communications for Sustainability Project Impact MassTAPP Campaign for Change Conference Sep 18, 2015 Elly Stout, MS Director, Grantee and State Initiatives Suicide Prevention Resource Center
Overview of the Session • Welcome and Introductions • Communication and Sustainability • Sustainability Audiences • Demonstrating Success • Small Group Work • Wrap-up
Introductions • Name • Program you represent • Where you are in your funding cycle • One sustainability question you have for today
Key factors in sustaining efforts • Plan from the start • Momentum • Leadership • Partnerships • Funding/resources
How can communications help? • Build partnerships • Engage community and influencers • Share success stories • Motivate policymakers and funders • Demonstrate that prevention works
Communication to build support Whose support will you need to continue substance use/misuse prevention in your community?
Setting Communication Objectives • What do we want our audience to DO? • What do they need to know, think, feel to do it? • How will their actions help sustain prevention work?
Developing effective messages Photos courtesy of: Donna Christian-Christensen, Cathy L. Lanier, and Jacob Ampudakam
Know your audience • What does the audience want? • What do they value? • What barriers or benefits do they see in the behavior you want them to take? • What else do you know? Audience Perception = Reality
Channels • When/how/where can you reach your audience? • Where are they most likely to really listen? • How can you catch their attention?
What are you communicating? • Evaluation results • Success stories • Sustainability needs and ‘asks’
Evaluation and Outcomes • Process data: • People reached, trained, exposed, etc. • Also partners engaged/orgs participating • Outcome data: • Intermediate: changes in risk and protective factors • Changes in substance use/misuse
Have your ‘ask’ ready • Be specific • Tailor your ‘ask’ to the audience • What is their mission/interest/role in relation to your efforts? • What kind of resources can they provide? • Be prepared
Questions and Discussion
References • CDC (2014). Success Stories in Injury Prevention and Control (http://www.cdc.gov/injury/successstories/stories.html) • EDC (2012). Leaving a legacy: Recommendations for sustaining suicide prevention programs (http://www.sprc.org/library_resources/items/leaving-legacy-recommendations-sustaining-suicide-prevention-programs) • EDC (2013). Leaving a legacy: Six Strategies for Sustainability (http://www.promoteprevent.org/sites/www.promoteprevent.org/files/resources/legacy_wheel.pdf) • EDC (2015). MassTAPP Communications Toolkit. • EDC (2012). Saint Anne’s Hospital Utilizes SBIRT Model and Nasal Narcan Pilot Program to Provide Quality Treatment for At-risk Patients (http://masstapp.edc.org/video-resources/saint-anne%E2%80%99s-hospital-utilizes-sbirt-model-and-nasal-narcan-pilot-program-provide)
Contact Us • EDC Headquarters • 43 Foundry Avenue • Waltham, MA 02453 • www.sprc.org Elly Stout, MS Prevention Support Program Manager firstname.lastname@example.org 617-618-2206