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Theoretical Perspectives on Culture The reflection hypothesis the mass media reflect the values of the general population Theoretical Perspectives on Culture Functional like Protestant Ethic norms and values create social bonds Theoretical Perspectives on Culture

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theoretical perspectives on culture
Theoretical Perspectives on Culture
  • The reflectionhypothesis
  • the mass media reflect the values of the general population
theoretical perspectives on culture2
Theoretical Perspectives on Culture
  • Functional like Protestant Ethic
  • norms and values create social bonds
theoretical perspectives on culture3
Theoretical Perspectives on Culture

Conflict Theory sees culture promoting the interests of those in power.

Cultural products produced are consistent with the values, needs, and interests of the most powerful groups in society

theoretical perspectives on culture4
Theoretical Perspectives on Culture
  • Cultural Hegemony
  • The concentration of cultural power
  • Creates a homogeneous mass culture
theoretical perspectives on culture5
Theoretical Perspectives on Culture
  • Cultural capital
  • The cultural resources that are socially designated as being worthy
theoretical perspectives on culture6
Theoretical Perspectives on Culture
  • New Cultural Studies
  • builds on the insights of the symbolic interaction
  • influenced by postmodernism
culture change
Culture Change
  • Sources of Culture Change
  • Culture lag
sources of cultural change
Sources of Cultural Change
  • Societal conditions,
  • cultural diffusion,
  • innovation,
  • the imposition of cultural change by an outside agency