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Theoretical Perspectives on Culture
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Theoretical Perspectives on Culture

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  1. Theoretical Perspectives on Culture • The reflectionhypothesis • the mass media reflect the values of the general population

  2. Theoretical Perspectives on Culture • Functional like Protestant Ethic • norms and values create social bonds

  3. Theoretical Perspectives on Culture Conflict Theory sees culture promoting the interests of those in power. Cultural products produced are consistent with the values, needs, and interests of the most powerful groups in society

  4. Theoretical Perspectives on Culture • Cultural Hegemony • The concentration of cultural power • Creates a homogeneous mass culture

  5. Theoretical Perspectives on Culture • Cultural capital • The cultural resources that are socially designated as being worthy

  6. Theoretical Perspectives on Culture • New Cultural Studies • builds on the insights of the symbolic interaction • influenced by postmodernism

  7. Culture Change • Sources of Culture Change • Culture lag

  8. Sources of Cultural Change • Societal conditions, • cultural diffusion, • innovation, • the imposition of cultural change by an outside agency