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The Wonder of Mumbai Dabbawallas Inspiration of Management supported by h ttp://www.mydabbawala.com/. Introduction.
(Nutan Mumbai Tiffin Box Suppliers Association)
i.e 4,00,000 transactions every day.
[200,000*200=400,000,00 p.m. i.e 48 crore p.a.]
The word "Dabbawala" can be translated as "box-carrier" or "lunchpail-man". In Marathi and Hindi, "dabba" means a box (usually a cylindrical aluminium container), while "wala" means someone in a trade involving the object mentioned in the preceding term, e.g. punkhawala with "pankha" which means a fan and "wala" mean the person who owns the pankha (The one with the fan).
LATEST MARKETING STRATEGY:
Marketing message in the “dabba”
Executive Committee(5 members)
How do they do it…?
Teams of 20-25 headed by a group leader
Individual Dabbawallaworkload = 30 tiffins
The service is uninterrupted even on the days of extreme weather, such as Mumbai's characteristic monsoons. The local dabbawalas at the receiving and the sending ends are known to the customers personally, so that there is no question of lack of trust. Also, they are well accustomed to the local areas they cater to, which allows them to access any destination with ease. Occasionally, people communicate between home and work by putting messages inside the boxes. However, this was usually before the accessibility of telecommunications
NUTAN MUMBAI TIFFIN BOX SUPPLIERS ASSOCIATION
1st group –
Rs 125000 Total earnings -20 People Rs 35000 Maintenance cost Tiffin luggage basket pass – Rs 180 per person. Maintenance of cycles – Rs 300 – 2 cycles per month. Maintenance of wooden boxes – Rs 100 per person . T.C , police robbery of Tiffin Rs 500 yearly. Organizational fee Rs 15 per head. Puja held per station Rs 50 per head.
Logistics is happening 24 hrs a day,7 days a week and 52 weeks a year.
Logistical competency is achieved by coordinating the following:
VLP : Vile Parle
(Suburb in Mumbai)
9E12 : Code
for Dabbawallas at
E : Express Towers
12 : Floor No.
E : Code for
3 : Code for Destination station (E.g.. Nariman Point)
2 P 9
9 VS 12
MyDabbawalas.comdeveloping a software application through which the people of Mumbai can order Dabba service online through internet. The order will be booked online and Dabba will be picked up from your home and will be delivered to office in time. Please wait , the software will be soon available. Meanwhile you may send us E-Mail us at Sales@MyDabbawala.Com with your details ( name, home address , office address , home phone , office phone , mobile number , whether you want dabba on Saturday) and He will contact you to start the service.
Although the service remains essentially low-tech, with the barefoot delivery boys as the prime movers, the dabbawalas have started to embrace technology, and now allow booking for delivery through SMS. A web site, mydabbawala.com, has also been added to allow for on-line booking, in order to keep up with the times. An on-line poll on the web site ensures that customer feedback is given pride of place. The success of the system depends on teamwork and time management that would be the envy of a modern manager. Such is the dedication and commitment of the barely literate and barefoot delivery boys (there are only a few delivery women) who form links in the extensive delivery chain, that there is no system of documentation at all. A simple colour coding system doubles as an ID system for the destination and recipient. There are no elaborate layers of management either — just three layers. Each dabbawala is also required to contribute a minimum capital in kind, in the shape of two bicycles, a wooden crate for the tiffins, white cotton kurta-pyjamas, and the white trademark Gandhi topi (cap). The return on capital is ensured by monthly division of the earnings of each unit. - Sales@MyDabbawala.Com
Presentation : Paavan Solankipaavans@yahoo.com