community needs assessment study results for central campus n.
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Community Needs Assessment Study Results for Central Campus
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  1. Community Needs Assessment StudyResults for Central Campus Summer/Fall 2001 Department of Planning and Research

  2. Last Community Survey • CPCC conducted the Citizen’s Survey in 1994 as part of the Strategic Master Plan • This survey was conducted prior to the multi-campus expansion • It was time to do another

  3. Procedures • In the Summer of 2001 • An HTML survey was developed • Invitational ads were placed in newspapers, on the CPCC homepage and on the Fall 2001 schedule • 198 individuals/businesses completed the on-line surveys

  4. Procedures • The same survey was created as a scannable pencil-paper survey and approximately 350 copies were distributed by the campus Deans • They were distributed to civic groups, participants at community events and a few students in CCE classes • Several Deans participated heavily, others participated little or not at all • Surveys were returned by 179 individuals/businesses

  5. Procedures • Planning and Research offered to do two focus groups per campus • No focus groups were requested for Central

  6. Choice of Campus • Participants were asked what Campus they would like to attend • Of the 377 participants, 178 wanted to attend the Central Campus • These data are based on the responses of those 178 participants

  7. Demographics of Central Respondents Gender • male 36.9% • female 63.1% Age • 25 or less 30.1% • 26-40 36.9% • 41-50 21.6% • over 50 11.4% The Central group was much younger than the entire sample.

  8. Demographics, continued • Ethnicity • White 66.7% • African American 22.4% • Other minority 10.9% • Employment Status • Unemployed 20.8% • Employed 79.2% • full-time 62.4% • part-time 11.6% A higher percentage of the Central group was minority and employed than the entire sample.

  9. Central Demographics, continued • Income Level (what is your annual income) • 18.8% earned less than $19,999 • 33.8% earned $20,000 - $39,999 • 13.8% earned $40,000 - $59,999 • 21.9% earned $60,000 - $99,999 • 11.9% earned $100,000 or more The income level of the Central group was lower that the entire sample.

  10. Demographics, continued • Areas of Employment of Central Participants • 18.9% business 8.8% banking/finance • 8.2% service 7.5% education • 7.5% health 6.3% technology 3.8% engineering 3.1% transportation 3.1% computer 2.5% arts • 30.2% other/not listed

  11. Relationship of Central Participants to College • Participants could indicate more than one response. Participants by percent were: • 43.3% current students • 37.1% community residents /potential students • 28.1% former students • 7.9% employers

  12. Number of Potential Students by Household • Participants were asked “how many in your household might be interested in attending the College?” • 17.7% indicated “none” • 75.4% indicated 1-2 individuals • 1.1% indicated 3-4 individuals • 5.7% indicated more than 4 individuals

  13. What Would Be Your Goal in Attending CPCC • Participants could select more than one answer: • 54.5% Personal interest/enrichment • 36.5% Prepare for different job • 34.8% Take continuing education courses • 29.8% Update skills for current job • 24.2% Obtain 2-yr degree and enter workforce • 24.2% Obtain 2-yr degree and transfer • 21.3% Obtain diploma/certificate

  14. Goal, continued • 19.7% Take a few courses and transfer • 16.3% Obtain short-term training (1 sem. or less) • 9.0% Improve reading, writing and math skills • 6.2% Obtain high school diploma or GED • 3.9% Prepare for first job • 2.2% Take ESL courses Participants could select more than one answer.

  15. Of Those Who Preferred Central Campus (n=178) The following % also expressed interest in attending the following campuses: • South Campus 32.4% • College Without Walls 25.2% • West Campus 23.1% • North Campus 19.1% • High School Location 18.8% • Southwest Campus 16.7% • Northeast Campus 10.1% • My workplace 10.1% • City View Center 5.6% Participants could select more than one answer.

  16. Reason for Campus Selection • Close to home 79.2% • Easy drive to and from 58.4% • Close to work 51.7% • Close to daycare or relatives 6.7% Participants could select more than one answer.

  17. Convenient Time to Take Classes • evenings 71.3% • on weekends 41.0% • mornings 37.1% • afternoons 24.2% Participants could select more than one answer.

  18. Are any of the following critical to the decision to attend? • The following % answered “yes” • 48.3% Tuition waivers • 40.4% Federal financial aid • 38.5% Scholarships Participants could select more than one answer.

  19. Greatest Barriers to Attending... • Available personal time 48.3% • Work Schedule 44.9% • Financial Resources 27.5% • Time commitment 18.0% • Childcare 8.4% • Transportation 6.2% • My formal education 5.1% • My age 4.5% • Understanding registration process 4.5% • My disability .6% • Difficulty reading the schedule .6% Participants could select more than one answer.

  20. Services Considered Important in Making the Decision to Attend Percent considering service somewhat important to top priority • 95.5% parking • 92.6% bookstore • 92.0% library • 75.4% academic advising • 73.6% career services and job placement • 63.7% tutoring services • 63.1% financial aid • 59.1% food services • 53.1% lifetime email address • 46.6% student activities and campus life • 39.7% bus transportation Participants could select more than one answer.

  21. Preferred Time and Method of Using These Services • Method • 58.8% via Internet/web page • 36.2% in person • 5.1% via mail • Time • 59.2% evening • 30.5% daytime • 10.3% weekends

  22. The Best Way for Central Students to Receive Information about CPCC • 63.5% CPCC catalog/schedule • 45.5% Internet • 42.1% newspaper • 36.0% word-of-mouth • 19.7% television or cable channel • 9.0% radio • 7.3% workplace or company newsletter • 3.9% billboards Participants could select more than one answer.

  23. Aspects of our Mission:What They Didn’t Know • College offers pre-college programs (ESL, basic skills, adult HS, etc.) 40.4% • College offers college transfer programs 34.8% • College has supportive student environment 32.6% • College contributes to economy of community 34.3% • College strengthens social life of community 30.3% • College offers technical career programs 32.6% • Quality of faculty 26.4% • College meets individual student needs 21.9% • College contributes to cultural life of community 20.8% Percent responding “I don’t know”

  24. What They Didn’t Know, continued Percent responding “I don’t know” • Provides high quality programs and services 15.7% • College has variety of methods (in-class, distance ed., etc.) 12.4% • College is financially affordable 11.8% • Variety of class times 26.4% • Commitment to lifelong learning 10.7% • College has available students services 6.7% • College offers a variety of programs 6.7% • College has convenient locations, accessible to work and home 2.8%

  25. Aspects of Our Mission -Mean Scores (How We’re Doing) Mean Score • Commitment to lifelong learning 3.21 • College offers a variety of programs 3.11 • College has convenient locations, accessible to work and home 3.11 • College offers technical career programs 3.09 • College has variety of methods (in-class, distance education, etc.) 3.07 • College offers pre-college programs (ESL, basic skills, adult HS, etc.) 3.06 • College is financially affordable 3.04 Scale 1-4 -poor, fair, good, excellent

  26. How We’re Doing, continued • Provides high quality programs and services 2.97 • College offers college transfer programs 2.97 • Quality of faculty 2.87 • College contributes to economy of community 2.84 • College meets individual student needs 2.83 • Variety of class times 2.81 • College contributes to cultural life of community 2.79 • College strengthens social life of community 2.77 • College has available students services 2.76 • College has supportive student environment 2.69 Mean Score Scale 1-4 - poor, fair, good, excellent

  27. Participants Were Asked…. • “Were you aware that a student who completes their first two years of college coursework at CPCC and is accepted at any of the UNC four-year institutions, will enter as a junior and all course work will transfer?” • 60.7% indicated that they were aware of our articulation agreement

  28. Participants Were Asked…. • “Are you aware that high school students in CMS are allowed to earn college credit while attending CPCC during their junior and senior years?” • 58.3% were aware of our college-experience programs

  29. Perceptions of CPCC • Overall perception of CPCC • 78.3% positive or very positive • 16.5% neutral or no opinion • 5.1% poor or very negative • Would you recommend CPCC to a friend or family member? • 98.9% said “yes” (80.6% without reservation and 18.3% with some reservation)

  30. What can CPCC do to attract students to the College? • More marketing and visibility • Advertisements • Career fairs • More information on internet • Radio, cable TV or direct mail • Free workshops • Work with high schools • Special programs in businesses • Annual event highlighting opportunities

  31. …to attract students, continued • More variety of courses • more routes to get the GED • more courses at area campuses and centers • adult enrichment programs • offer Information Technology courses like ECPI instead of Information Systems • more flexible scheduling (eve. and weekend) • more technical/vocational skills courses • specific courses (aviation, photography, writing, history)

  32. …to attract students, continued • Student Services Issues • More financial aid services • Appeal to special interest groups • single-parents with older kids to encourage them to return to school • Older adults to overcome fears of learning • Reliable information on tutors and how to contact them

  33. What programs would you be interested in studying? • 1. Technology Courses • Digital photography • Computer applications • Web design/development courses • Desk top publishing • Computer software • IT certification in ConEd • E-commerce • Update your skills in Microsoft • Programming

  34. …. Programs, continued • 2. Culinary and Health • hospitality education through CWW • cooking and the use of herbs • alternative medicine and medical terminology • healthcare, respiratory care and nursing • 3. Arts • Dance • Yoga • Art (for credit and non-credit) • Music • Creative writing

  35. ... Programs, continued • 4. Office related • human resources • starting your own business • business administration • purchasing certification • marketing • insurance • public relations • financial investing and financial counseling • grant writing

  36. ... Programs, continued • 5. Miscellaneous • Spanish and other languages • Aviation, professional pilots certification • Auto mechanics, welding, plumbing • Child development • Career services and career preparation • Classes for fun (hobbies)

  37. As a community college, what does CPCC do well? • Great access: place, courses and time • Availability to those who wouldn’t otherwise have an opportunity • Variety of programs • Basics in all areas • Prepares students to fill the need in the community • Provides opportunities to people at different times in their lives, today’s career patterns, from Kid’s College to seniors • Communicates with and touches the community • Provides continuing education • Reasonable price • Serves the community

  38. For a Copy of this Presentation Go to: http://inside.cpcc.cc.nc.us/planning click on “Studies and Reports”