First meeting of the ESCB informal network of Money Museum Directors

1. First meeting of the ESCB informal network of Money Museum Directors Brussels, 14 December 2009

2. Why have a Money Museumat the NBB? Philippe Quintin Brussels, 14-12-2009

3. The Museum as a communication tool • the Museum is part of the Communication Department • plays important role in the NBB's communication policy • is a tool in the accountability of the central bank

4. Work programme • Action plan internal communication: intranet site, staff newspaper external communication: house style, press contacts, internet, leaflet and DVD, exhibition

5. Money, quite a story • showcase exhibition • launched on the last • day of the Belgian franc • first target group: children between 10 and 16 • information campaigns covering all schools • schools are given free guided tours, an educational file and games

6. Histoires d'argent / Geld, een verhaal / A story of money • 15 rooms • 11 audio presentations • 1 educational file + audio guides • 6 guides

7. 15 rooms dealing with • The history of money, the role it plays in the economy • The importance of price stability & the role of a central bank • Different types of money • How financial markets and payment systems operate • The history of financial crises and • the way towards European integration • Money is not only an economic phenomenon

9. In history: money helps to develop exchanges in three ways • Money is a medium of exchange • It is a unit of account • People can save it

10. War and financial crises • Price stability can protect the economy against financial crises Antonien, 3rd century A.D.

13. So, what does money stand for ?

14. The relationship between the Bank and school children began with the euro

15. Human contact...

16. Presentations adapted to the tools

17. ... and to the public

18. Curiosity and variety to keep people interested

19. And why not funny too?

20. NBB Money Museum Some facts and figures

21. The Museum, facts and figures • Museum staff • Museum coordinator • Senior staff (2): • public relations and guided tours • permanent staff members of the Bank • Ancillary staff (2): • documentalist • receptionist 5 Permanent staff members of the Bank

22. The Museum, facts and figures Temporary staff: • 4 university graduates (historians or economists) • 1 ticketing office • one-year non-renewable contracts, government grant • 4 have specific working days and hours (dependent on Museum opening hours)

23. The Museum, facts and figures Logistical staff: wardens (2), provided by the NBB security service, internal invoicing cleaning: external firm technical maintenance: maintenance contract with external firm (providing technical update of installations) and in-house staff on a regular basis

24. The Museum, facts and figures • Evolution of vistor numbers

25. The Museum, facts and figures • Mainly secondary schools, although primary schools are attracted by "museum game"

26. The Museum, facts and figures

27. NBB Money Museum Some challenges and opportunities

28. Challenges • Keep Museum attractive! (for all types of visitors) • updating & renewal of presentations • acquisitions • new website (virtual guided tour) • temporary exhibitions • Provide tools for teachers • integrated presentation in school curriculum • close link with seminars for teachers • Widen target groups

29. External challenges • Widen the target public: • social organisations • cultural events (with other museums) • temporary exhibitions • individual visitors & families • Customer-oriented visits (flexibility) • Activities during school holidays

31. Internal challenges • Outside the core business of the institution • Reinforce the Museum's role in external communication policy • External feedback • Ensure cost-effective management • Keep on top of technology • (Money) Museum needs money ...