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Engage and Promote: Strategies for Effective Online Communication

In today's digital landscape, meaningful connections are crucial. This guide explores the essentials of online engagement, emphasizing that people desire to connect with others who share their interests and experiences. As information consumption surges, understanding where and how people engage is vital. Learn to stand out by being unique, knowledgeable, human, flexible, and consistent. With platforms like Google+, discover selective sharing and community interaction methods that can amplify your message and foster lasting relationships. Adapt your approach to resonate with your audience and achieve your core goals.

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Engage and Promote: Strategies for Effective Online Communication

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  1. Promote, Defend, Engage Louis Gray Cal ‘99 (Mass Comm & Poli Sci) Google ‘11 (Google+ & Developer Relations) June 14, 2012

  2. Promote, Defend, Engage • Louis Gray • Cal Alum ‘99 • Mass Communications • Political Science • Online • louisgray.com • louisplus.com @louisgray

  3. 5 Things You Know Already • People want to connect to others with similar interests, shared experiences. • People want to be listened to and have their opinions valued. • Information consumption is skyrocketing, especially on mobile. • People will engage where theywant to, not where you tell them. • There are lots of places to go.

  4. With Choice Comes Challenges • Bring humanity to your story. • Find the right places, people to share your ideas and messages. • Stand out for the right reasons. • Determine value from youractions vs. other activity. • Connect back to yourcore goals.

  5. How to Stand Out • Be Unique • Be Knowledgeable • Be Human • Be Flexible • Be Consistent

  6. The World Of Google+ • Google, Plus You • Selective Sharing • Circles • Hangouts • Ripples

  7. The World Of Google+ • Google, Plus You • Selective Sharing • Circles • Hangouts • Ripples

  8. The World Of Google+ • Google, Plus You • Selective Sharing • Circles • Hangouts • Ripples

  9. Moving Beyond The Shiny • Social Networking is here to stay & participation is mandatory. • It should extend your voice to a place where people are actively engaging. • Promoting your message takes time, repetition, searching and navigation of personalities, technology. • Successful interactions will lead to aggressive ambassadors.

  10. Thank You

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