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From idea to market Important to have Focus - PowerPoint PPT Presentation


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From idea to market Important to have Focus. About me. Yashar Moradbakhti Development Director on Battlefield: Bad Company and Bad Company 2 At DICE since 2006 Also founded Swedish Game Awards at KTH back in 2002. DICE. From idea to market. Focus your project!

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From idea to market Important to have Focus


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From idea to market

Important to have Focus

about me
About me
  • Yashar Moradbakhti
  • Development Director on Battlefield: Bad Company and Bad Company 2
  • At DICE since 2006
  • Also founded Swedish Game Awards at KTH back in 2002
from idea to market
From idea to market
  • Focus your project!
    • Crucial to get the game to the market
  • Important focus areas
    • Your game idea and scope
    • Know your audience
    • Decide the end platforms
    • Distribution methods
    • Marketing strategy
example battlefield 1943
Example: Battlefield 1943

A ”small scale” Battlefield 1942-tribute available through digital distribution

example battlefield 19431
Example: Battlefield 1943

Game idea

A ”small scale” Battlefield 1942-tribute

Audience

Online players loving fast paced FPS games

Platforms

Xbox 360, Playstation 3 and PC

Digital Distribution

Xbox Live Marketplace

Playstation Store

Downloadable (PC)

Marketing

Blogs and forums

Game press and web-sites

The distribution channel itself

your game idea
Your game idea

Perform a competitive analysis

  • Does your idea have a chance on the market?

Find a niche

  • You can’t do everything, focus on your strenghts.

Know what game you want to create

  • Set clear goals and deliver on these

Scope wisely

  • Be ready to kill your darlings!
know your audience
Know your audience
  • Understand who will play your game
    • Age, sex, income, region, gamer type, etc
  • Understand how and when they will play your game
    • Would they play it on console, PC or mobile?
    • How long is the average gaming session?
    • Will they play during lunch, in the bus or at home?
  • Verify these findings with your game idea
    • Do you need to alter and update your game idea?
decide on the end platforms
Decide on the end platforms
  • By knowing your game idea and audience
    • you can define what platforms to develop for
  • As a small developer consider clearly defined platforms
    • Xbox Live Community Games (The Youtube of gaming)
    • Iphone
  • If you are succesful you could go for mass-market platforms, but it is not necessary
    • Xbox 360, PS3, PC, java-phones
distribution methods
Distribution methods
  • Choose distribution methods that fits:
    • the end platforms
    • audience behaviours
  • Console game
    • Xbox LIVE Marketplace and Playstation Store
  • PC-game with online players
    • Consider Steam (with 13 million registrered users)
  • Web-based games
    • Consider BIGPOINT (with 50 million registered users)
  • Mobile games
    • Itunes App Store
marketing strategies
Marketing strategies
  • Traditional marketing is very expensive
    • TV-commercials, outdoor ads, etc
  • As a small developer, be smart:
    • Use the distribution channel for your marketing
    • Get press coverage on web sites and magazines
    • Grass-root activity such as blogs, forums, fan sites, Facebook groups, etc
conclusion
Conclusion
  • Focus is the key!
    • Your game idea and scope
    • Know your audience
    • Decide the end platforms
    • Distribution methods
    • Marketing strategy
  • Good luck with SGA competition and...
    • Getting your game to the market