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Butts in the seats (BITS) & Membership is a lot like Gardening

Discover traditional & non-traditional methods to attract and retain members for your organization or club. Learn about churn rate, why members leave or stay, and strategies for retention. From mentoring to web presence, explore effective ways to nurture relationships with members.

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Butts in the seats (BITS) & Membership is a lot like Gardening

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  1. Butts in the seats (BITS) &Membership is a lot like Gardening

  2. Traditional Methods to Attract Members • Open House • Networking events/organizations (student councils, etc.) • Web site • Invitation • Bulletin Board (physical/virtual) • Speechcrafters • CKCU Toastmasters Hour • Information Table @ Event • Invite a Guest • Word-of-Mouth

  3. Non-Traditional Methods to Attract Members • Website • Social Networking via: • Facebook – create a club page; forums; employers seek this information • Linked In – professional presence • YouTube – videos, etc. • EventBrite

  4. Churn Rate – the Challenge! • What is Churn rate? • The number of members who have opted not to return to Toastmasters. • District 61 has 4,200 members; lost BITS (buts in seats) 1,950 – 47% • Life expectancy (membership maximum duration) – 18 months • 68 District 61 clubs have 20 members or less • Why are members leaving? • We need to find out why – at the club level • Need to develop solutions for membership retention

  5. Churn Rate – potential solutions! • Mentoring and Buddy system • Look at MDPW Long time members – best practices, why are they staying? • Promote more than just the CC/CL but the Advance Manuals (Want Fries with that? Marketing approach) • Focus on the LEADERS are MADE – more than just speeches. • Conduct Exit surveys – find out why • Personalize the approach (What’s in it for ME) • Web Presence

  6. At the District & Club Level • Every interaction has an impact on whether members leave or stay in a club, • Every interaction has an impact on whether clubs grow or decline…..

  7. Why do Members Leave? • It is part of a club cycle to lose members, • Most members leave because they do not feel; • Needed, • Wanted, or • Appreciated…

  8. Why do Members Stay? “People join to overcome their fear of public speaking They stay because they made REAL friends” • Craig Senior

  9. Why do Members Stay? cont…. • Toastmasters is NOT a social club, BUT…. • We ARE social creatures, if we do not feel nurtured, we leave…

  10. Why do Members Stay? cont…. • To keep our members and have strong clubs we need to build strong relationships with our members!!!!!!!!!! • It starts with our first impressions…

  11. The right soil for the right seed- Matching Guests to the Correct Member • Why did the Guest come? • Do we have a member who joined for the same reason? • What type of “personality” is our Guest? • Introvert? • Extravert?

  12. How to “interview” a guest • Family • Occupation • Recreation • Money (if applicable) i.e. club dues

  13. The right soil for the right seed- Matching Members and to the Correct Mentor • Formal or informal Mentoring? • Why did the member join? • Is the Mentor Available/Willing…

  14. Plants need talking too- Use the phone NOT email! • Email; • Great to pass information (agenda, roster etc) • Email is one way • Externally poor to “read” people! • Phone; • Phone is a two way conversation • Human contact • Allows to share…

  15. Watering and feeding - Post-Toasties • Post-Toasties the all so important after the meeting meeting • Opportunity to: • Socialize • Go in-depth on a subject covered at the club • Mentor • Build the relationships….

  16. Pruning - or, Leadership, when to let go • Leading is also learning to let go • Opportunity to: • Mentor/Coach • Learn new skills and/or • Move on….

  17. What’s next? • Implement your solutions • Measure effectiveness (if possible) • Share Lessons Learned • Contact Brian Sutton or Sylvain Auffret with any thoughts or concerns on a monthly basis at • BSutton1@magma.ca • Sylvain@ChezSylvain.com

  18. and • That’s it • Here is your chance to ask us what you never dared ask!(Toastmaster questions only please)

  19. End of Presentation • Go out there and have FUN building relationships with you membership!

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