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STATE FUND AGRICULTURE PAYING AGENCY OF BULGARIA

STATE FUND AGRICULTURE PAYING AGENCY OF BULGARIA. PROMOTIONAL PROGRAMS. 17.01.2011, Sofia. Definition of “Promotional programs”.

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STATE FUND AGRICULTURE PAYING AGENCY OF BULGARIA

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  1. STATE FUND AGRICULTUREPAYING AGENCY OF BULGARIA PROMOTIONAL PROGRAMS 17.01.2011, Sofia

  2. Definition of “Promotional programs” Information and promotion measures for agricultural products as public relations work, promotion and advertising, information campaigns, participation in events, fairs and exhibitions of national and European importance, degustations, publications in specialized press and on internet, promotions in supermarkets.

  3. Purpose of promotional programs • The programs should be carried out on the internal market or on third country markets. • The measures shall not be brand-oriented or encourage the consumption of any product on grounds of its specific origins. • However, the origin of a product may be indicated in the case of designations conferred under Community rules.

  4. Duration of promotional programs Promotional programs shall be implemented over a period at least one year but not more than three years from the date on which the relevant contract takes effects.

  5. Financing of promotional programs • The Community’s financial participation in the programs shall not exceed 50 % of the actual cost of these programs. • Proposing organisations shall participate in the funding of the programs at least 20% of the actual costs of these programs. • The remaining funding is borne by the Member State.

  6. Eligible beneficieries • Trade and/or inter-trade organisations which are representative of the sector. Each country defines its own criteria for representativeness.

  7. Submission and selection of programs • Each year the proposing organisations shall submit their promotional programs to the Member State in a form prescribed by the Commission no later than: • 30 November for the EU market; • 31 March for the third countries. • The Member State checks programs on the basis of the evaluation criteria. • The Member State sends the programs to the Commission. • The Commission decides which program it may part-finance.

  8. Selection and approval of implementing bodies • For the purposes of implementing its programs, each proposing organisation shall select one or more implementing bodies by an appropriate competitive procedure. The selection procedure could be made: • before the program is submitted or • after the approval of the Commission. • The implementing body should be approved by the Member State on the basis of financial and technical criteria.

  9. Conclusion of contracts and provision of securities • The Member State shall conclude contract with the selected proposing organisation within 90 calendar days of notification of the Commission; • A security equal to 15% of the maximum annual financial contribution from the Community and the Member State has been lodged in favour of the Member State by the proposing organisation in order to ensure satisfactory performance of the contract; • The proposing organisation should open a bank account to be used exclusively for all financial transactions required for the purposes of the contract.

  10. Payment of promotional programs • Paying Agency makes the payments after technical and accounting checks. The payments could be: • Advance payments; • Intermediate payments; • Payments of the balance. • Paying Agency shall make the payments within 60 calendar days.

  11. Internal market • List of products: • Fresh fruit and vegetables • Processed fruit and vegetables • Fibre flax • Live plants and products of ornamental horticulture • Olive oil and table olives • Seed oils • Milk and milk products • Fresh, chilled or frozen meat, produced in accordance with a Communityor a national quality scheme • Marking of eggs for human consumption • Honey and beekeeping products • Wines with a protected designation of origin or a protected geographicalindication, wines with an indication of the wine grape variety • Graphic symbol for the outermost regions as laid down in agriculturallegislation • Protected designation/s of origin (PDO), protected geographical indication/s (PGI) or traditional speciality/ies guaranteed (TSG) inaccordance with Council Regulations (EC) No 509/2006 (1) or (EC)No 510/2006 (2) and products registered under these schemes • Organic farming in accordance with Council Regulation (EEC) No2092/91 (3) and products registered according to that Regulation • Poultrymeat

  12. Third countries… • List of products which may be covered by promotionalmeasures: • Fresh, chilled and frozen beef, veal and pigmeat; food preparations basedon these products • Quality poultrymeat • Milk products • Olive oil and table olives • Wines with a protected designation of origin or a protected geographicalindication, wines with an indication of the wine grape variety • Spirit drinks with a protected geographical indication • Fresh and processed fruit and vegetables • Products processed from cereals and rice • Fibre flax • Live plants and ornamental horticulture products • Protected designation(s) of origin (PDO), protected geographical indication(s) (PGI) or traditional speciality(ies) guaranteed (TSG) inaccordance with Council Regulations (EC) №s 509/2006 or 510/2006 • Organic farming products in accordance with Council Regulation (EEC)№ 2092/91

  13. Third countries • LIST OF THIRD COUNTRY MARKETS • Countries • South Africa • Former Yugoslav Republic of Macedonia • Australia • Bosnia and Herzegovina • China • South Korea • Croatia • India • Japan • Kosovo • Montenegro • Norway • New Zealand • Russia • Serbia • Switzerland • Turkey • Ukraine • Geographical areas: • North Africa • North America • Latin America • South-east Asia • Middle East

  14. Special characteristics for promotional programs • Priority is given to promotional programs that are proposed by more than one Member State; • Till 80% of the budget of the program is financed by EU and Member State; • Programs should preferably be multiannual and with a sufficient scope to have significant impact on the targeted markets.

  15. Promotional programs in Bulgaria 2 running promotional programs in Bulgaria: • “EU cheese, please” – a multinational project for dairy products targeted specifically for the Russian and Ukraine markets, proposed by the PanCyprian Organisation of Cattle Farmers and the Association of Dairy Processors to the value of 4 988 000 euro for 3 years. • Program for information and promotion of dairy products (white brine cheese, kashkaval) in the internal market (Germany, Spain), proposed by the National Association of milk processors to the value of 3 170 235 euro for 3 years.

  16. Thank you for your attention! Tel.: +3592 81 87 503 fax: +3592 81 87 503 е-mail: promotions@dfz.bg www.dfz.bg

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