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1. ???as?a st? �???�a:??????s? ?p??e???se?? ?a? ?e???????a  ??????�??? ?a?ep?st?�?? ??????  ?�?�a ??????t???? ?p?st?�?? ?a? ?e???????a?T?�a:St?at????? st? ???? t?? ????t?? ??e?t??????? ?p??e??e?? ?�?da 29 : 1. ??ts?�?t? ???e???? 2. ?????? ??a 3. ?et???? ?????

2. ???a?a? ?e??e??�???? ? ????? t?? ????t?? ??e?t??????? ?�p????? ?p??e???�at??? St?at?????,e????e?e? ap??t?s?? a?ta????st???? p?e??e?t?�at?? ?�p?e??�e??? pa??te? ?a? ?? e????e??? t??? st?? e??????? a???? ?p??????

3. ? ????? t?? ????t?? ??e?t??????? ?�p????? M-Commerce: ? e?t??es? s??a??a??? ?? ?p??e? ????? ???�at??? a??a, �?s? as??�?t?? s?s?e??? ?p?? ????t? t???f??a ?a? PDA(Personal Digital Assistant). M-Commerce : ap?te?e? ?p?s????? t?? M-Business, t? ?p??? pe???a��??e? ?p??ad?p?te ?e?t?????a p?? p?a?�at?p??e?ta? �?s? ????t?? t??ef????-as??t?? a? ?ata???e? se e�p????? s??a??a?? ? ???. ?e? ?e??e?ta? efa?�??? t?? ?-Commerce :? ap?st??? ?a? a?ta??a?? SMS (ap?? ?a? �???? ?e?�e?? �???�at??) a??�esa se d?? ?t?�a. Te??e?ta? efa?�??? t?? M-Commerce: ? ap?st??? SMS �???�?t?? a??�esa se �?a ?p??es?a ?a????? ?????f????? ?a? se ??p??? ???st?, ? ?p??a ??e? s???e???�??? t??p? ????s??. (Ref. Durlacher )

4. ? ????? t?? ????t?? ??e?t??????? ?�p????? ????a p?e??e?t?�ata t?? M-Commerce: ? Mobility ?Ubiquity ?Reachability ?Localization(Location Sensitivity) ?Convenience (Ref. Durlacher) ??de??t???? efa?�???? t?? M-Commerce: ???�at???????�???? s??a??a???(M-Banking, M-Broking, Mobile ?????�??) ?a???? ?????f?????� Mobile ??�?p?as?e? Mobile Ticketing Mobile ?a????d?a, Music and Video

5. ?p??e???�at??? St?at?????,e????e?e? ap??t?s?? a?ta????st???? p?e??e?t?�at??  ? st?at????? s???stata? st? ?a ???e?? d?af??et??? p???�ata ap �?,t? ?? a?ta????st?? s?? ? ?a ???e?? ta ?d?a p???�ata �e d?af??et??? t??p?. Michael Porter ?e?????? ap??t?s?? a?ta????st???? p?e??e?t?�at?? ???ad??? a?ta????st??? t?p???t?s? t?? ep??e???s?? ??ast????t?te? p??sa?�?s�??e? st? st?at????? ?e???a?e? ep?????? ?a???as�a t?? d?ast????t?t?? (apa?a?t?t? st???e?? ??a a?ta????st??? p?e????t?�a) ?pa??? ?e?t???????? ap?te?es�at???t?ta? (Ref. Harvard Business Review)

6. ?p??e???�at??? St?at?????,e????e?e? ap??t?s?? a?ta????st???? p?e??e?t?�at??  M-commerce: �?a ?a?da?a a?apt?ss?�e?? a???? �e �e???? �a?�? a�e�a??t?ta? ??a ????? t??? e�p?e??�e???? pa??te?. St?at?????? ??se?? t?? ep??e???se?? ??a t?? a?t?�et?p?s? t?? a�e�a??t?ta? �e �?s? t?? ???d?????pt??? d???es?: ?a ?d??e? t?? e?e???e?? (shaper) ?a p??sa?�??eta? s� a?t?? (adapter) ? ?a d?at??e? t? d??a??�a st? pa????d?(reserve the right to play) ?? ??e? a????? apa?t???: f????�? st?at????? p????a��at?s�? e??????s? p??�?e?? ?a? ??a??p???s? t?? ep???�??? t?? pe?at??

7. ?�p?e??�e??? pa??te? ?a? ?? e????e??? t??? st?? e??????? a???? ????a??e? eta??e?e? st? ???? t?? ????t?? t??ef???a? st?? ????da : Vodafone Telestet Cosmote ??a pa???s?a st?? a????: Q Telecom ?p??s?a ??s?ast???? d?af???? �eta?? t?? pa?ap??? eta??e??? ?s?? af??? t?? pa?e??�e?e? ?p??es?e? ???e�?? e?t?p?se?? ???te??? a?ta????s�?? �eta?? Cosmote-Vodafone(�e??d?? Cosmote st?? e??????? a???? 37,3% ?a? Vodafone 36%) (Ref. www.mobile.gr )

8. ?�p?e??�e??? pa??te? ?a? ?? e????e??? t??? st?? e??????? a???? Vodafone: ??e???? ep??e???s? -> d??a�??? e?s?d?? st?? ????da �e t? s?????e?s?-e?a???? t?? Panafon St?at????? p??sa?at???s�??? st?? p???t?ta t?? ?p??es??? t??(a???s? t?? a???p?st?a? t??,e????a ) ?e??d??? p?????s? t?? ?p??es???(p.?. Vodafone live) ???a??�??? ?a? p??t?p???a?? Marketing(p.?. Vodafone Box) ???t?p???a??? ??ast????t?te? Vodafone: Vizzavi.gr: t? �e?a??te?? e??????? portal, ?p??es?e? p??s�?s?�e? ?a? ap? ????t? t???f??a p?? ?p?st??????? t?? te???????e? WAP/GPRS Vodafone live: �??ad??? se??? ?p??es??? ep?�e??? ?e???? �as?s�???? st? ???�a, t?? ??? ?a? t?? e????e?

9. ?�p?e??�e??? pa??te? ?a? ?? e????e??? t??? st?? e??????? a???? Telestet ?d?????e t? 1992 ?e?t?????a d??t??? ap? t?? 29/6/1993 ?ta????? s???es?: STET Mobile Holding, NV(�???? t?? TELECOM), Verizon, Interamerican ?at??e? t?? e????a leader st?? t?�?a t?? ?a???t?�??? ?s?e? focus strategy(?�fas? se ???s�??a t�?�ata t?? a?????) ???t?p???a??? ??ast????t?te? Telestet pa???s?ase p??t? ?p??es?e? ????t?? t??ef???a? �?s? WAP(Wireless Application Protocol) (????? 2000) ? p??t? e??????? eta??e?a ????t?? t??ef???a? p?? p??sf??e? t? d??at?t?ta ?etaf???? ?ed?�???? se ????? ?a??t?ta (High-Speed Circuit Switched Data-HSCSD) �?sa ap? t? d??t?? GSM 900

10. ?�p?e??�e??? pa??te? ?a? ?? e????e??? t??? st?? e??????? a???? 21/6/2000 : �TELESTET on line WAP� , ????t? p???(Mobile portal) �e pa??t? ?p??es??? On Line ?a? ap???e?st??? s??des? st?? d?ad??t?a??? p??e? in.gr ?a? thea.gr TELESTET Finder (Location Based Service) TELESTET on line trading: ap?t??es�a t?? s??e??as?a? �e t?? Ericsson Hellas S.A. ?a? t?? Broker Systems S.A ??a t?? a??pt??? efa?�???? Mobile Internet ,�e ?�fas? st?? ???�at???????�???? efa?�????. S?��et??? st? e???pa??? e?e???t??? p????a��a MobiCom ???e??a ??a t? Mobile Commerce st?? ????da[?s???? R & D(??e??a ?a? a??pt???)] 10/1/2003: MMS PHOTO DATE

11. ?�p?e??�e??? pa??te? ?a? ?? e????e??? t??? st?? e??????? a???? Cosmote: ?e????se t?? e�p????? ?e?t?????a t?? t?? ?p????? t?? 1998 ?p?te?e? p????? s??e??as?a? d?? d???�e??, t?? ??? ?a? t?? ???�?????? eta??e?a? ???ep?????????? TELENOR. H COSMOTE ?at??e? t?? p??t? ??s? st? s????? t?? e???????? a????? �e �e??d?? 37,3% ???????e? pe?at??e?t???? st?at????? pa?????ta? ?a�???te?e? t?�??, e?????ta? t??? ???ste? t?? d??t??? ??? ?a? COSMOTE(cost leader) ???t?p???a??? ??ast????t?te? Cosmote My Cosmos : ? t? p??t? e??????? portal, ? e???? s??e??as?a? �e????? ?a? p??t?p???? eta????? ? pa???e? e??�???s?, ep????????a, d?as??das?

12. ?p?????? ?? M-COMMERCE �??s?eta? a??�? se e��??a?? f?s?. ?fa?�???? a???? ?a? d?s????te? ??OS G????? ???�?? a??pt???? te???????a? Wireless Internet ????p??es? ??a t?? ep?t??? a??pt??? ?????? t?? ?a??�e????t?ta? t?? a????p?? F?s? efa?�???? ? Anytime, anywhere applications ? ?????? s??a??a??? ?? ??e?d? t?? ep?t???a? : ??? �??? e?t?p?s?a?? ??af??? a??? e????ste? ?a? ?e?t???????? ?p??es?e?