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Amy Nelson, Hillary Raque Dodge, Kat Gilbert, and Janina Goodwin. Strategic Plan 2010-2013. Presentation Outline. Community Profile (Amy ) Vision ~ Mission ~ Values ~ Motto (Janina) Planning Team (Kat) Timeline (Kat) SWOT (Janina?) Goals and Objectives (Hillary) Budget (Hillary)

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Presentation Transcript
presentation outline
Presentation Outline
  • Community Profile (Amy)
  • Vision ~ Mission ~ Values ~ Motto (Janina)
  • Planning Team (Kat)
  • Timeline (Kat)
  • SWOT (Janina?)
  • Goals and Objectives (Hillary)
  • Budget (Hillary)
  • Group Process (Amy)
community profile
Community Profile
  • Located in Huerfano County
  • Rich history & culture
  • Changing community dynamics due to new industry
  • Population increased from 16,899 in 2000 to 26,711 in 2008
  • 51% self-identify as Hispanic
  • 23.1 speak a language other than English at home
  • Median annual household income is $26,212
  • 71% have high school diploma,  9% has BA or higher
vision mission values motto
Vision ~ Mission ~ Values ~ Motto

Vision:

Vista Public Library will partner with its community to innovate and expand horizons.  By integrating forward-thinking technology, diverse programming, and dedicated staff, the library will become the pulse point of the community.

Mission:

Vista Public Library provides diverse cultural and educational enrichment for dreamers and learners of all ages.

Values:

Community - Access - Information Literacy - Innovation - Enrichment – Diversity

Motto:

Your world under one roof.

planning team
Planning Team
  • Library Director- Amy Nelson
  • Technical Head - Joseph Hernandez
  • Reference Head - Jerry Rosa
  • Advertising Executive - JaninaGoodwin
  • Certified Public Accountant - Hillary Raque Dodge
  • Business Consultant - Kat Gilbert
  • High School Principal - Will Knightly
  • Board Member - John Berg
timeline
Timeline
  • Week 1: Preplanning Meeting

Vista Planning Team

  • Week 2: First Meeting

Vista Planning Team

The Planning Team meets for the first time.

  • Week 4: Second Meeting

VistaPlanning Team and Marketing Firm

Survey and Focus Groups

  • Week 8: Third Meeting

Vista Planning Team

Vision Statement, Mission Statement, Values, and Motto

  • Week 9 – 10: Fourth Meeting

Vista Planning Team

Strategic Planning #1:  SWOT Analysis

  • Week 11 – 12: Fifth Meeting

Vista Planning Team

Strategic Planning #2: Goals and Objectives

  • Week 13 – 18: Sixth Meeting

Director, High School Principal and Volunteer Coordinator

Creation of High School Volunteer Program  

Vista Planning Team

Director shares approved budget

  • Week 19 - 21: Final Revisions

Vista Planning Team

Director shares approved budget

  • Week 22-25: Unveiling

Vista Planning Team and Community Members

swot analysis strengths
SWOT Analysis: Strengths
  • Well-developed general collection
  • Active and invested volunteers
  • Enthusiastic, friendly and flexible staff
  • Centrally located with high visibility
swot analysis weaknesses
SWOT Analysis: Weaknesses
  • Minimal staff
  • Low technology
  • Minimal programming
  • Poor collection of non-traditional items (Spanish & AV)
  • Few formal relationships between staff and community groups
swot analysis opportunities
SWOT Analysis: Opportunities
  • New building & staff positions
  • Programming & community partnerships
  • Community growth
  • Availability of grants for institutions building programs for underserved populations.
  • Greening of the library & xeriscape projects
swot analysis threats
SWOT Analysis: Threats
  • Mindset
  • Previous reputation
  • Making a larger space feel full & welcoming
  • Overcoming cultural biases
goals and objectives goal 1 accommodate the needs of our growing population
Goals and ObjectivesGoal 1 - Accommodate the needs of our growing population

Objective 1.1

Recruit, develop, and retain high quality personnel.

Measurements - (How we'll measure our progress and know when we've met this objective)

  • 4 FTE staff hired (quantitative)
  • 4 in-service training days for staff (quantitative)
  • Increase in volunteer hours by 266.67% (before: 84 hours, goal: 224 hours) (quantitative)
  • Creation of a orientation manual and formal on-boarding process. (qualitative)

Action Items

  • Hire 4 FTE staff members (Milestone: 1st quarter 2010)
  • Offer four in-service training opportunities for library staff each year. (Milestone: 4th quarter 2012)
  • Plan and implement a new volunteer recruitment and training program. (Milestone: 2rd quarter 2010)
  • Review and revise staff and volunteer orientation information.  (Milestone: 1st quarter 2010)

Objective 1.2

Increase the visibility of the library and serve an increasing percentage of our district population.

Measurements

  • Increase the library's operation hours by 140% per week.  (before: 40 hours, goal: 56 hours). (quantitative)
  • Create a new brand, including logo, motto, and "feel." (qualitative)
  • Receive a patron satisfaction rating of 75% or better, to be based on annual surveys. (quantitative)

Action Items

  • Increase the library’s hours of operations. (Milestone: 2nd quarter 2010)
  • Undergo re-branding process. (Milestone: 2nd quarter 2011)
  • Develop and implement public relations and marketing plan. (Milestones: 4th quarter 2011)
  • Seek feedback and input from patrons, businesses, and community organizations by developing and conducting annual surveys. (Milestone: 4th quarter 2012)
goals and objectives goal 2 improve and retain a high level of community satisfaction
Goals and ObjectivesGoal 2 - Improve and retain a high level of community satisfaction

Objective 2.1

Increase program offerings.

Measurements

  • Increase weekly storytimes by 300%. (before: 1, goal: 3). (quantitative)
  • Increase monthly programming by 400%. (before:0, goal:4) (quantitative)

Action Items

  • Offer three story times a week for babies, preschoolers, and families. (Milestone: 3rd quarter 2010)
  • Develop monthly programs to reflect community interests and values. (Milestone: 1st quarter 2011)
  • Develop and promote cultural and artistic programs and endeavors. (Milestone: 1st quarter 2011)
  • Partner with other organizations for programs or educational opportunities. (Milestone: 1st quarter 2011)

Objective 2.2

Employ the use of appropriate state-of-the-art library technology.

Measurements

  • Increase computer instruction offerings by 200% per month.  (before: 0, goal: 2) (quantitative)
  • Increase database offerings by 600%. (before:2, after: 12) (quantitative)
  • Redesign the library website. (qualitative)

Action Items

  • Offer computer education classes in our new twelve-station computer lab. (Milestone: 2nd quarter 2011)
  • Evaluate and increase our online database offerings. (Milestone: 2nd quarter 2011)
  • Ensure appropriate and timely patron and staff training for newly implemented technologies. (Milestone: 4th quarter 2012)
  • Expand and refine website experience. (Milestone: 2nd quarter 2012)
references
References
  • Cooperrider, D. & Whitney, D. (2005). A Positive revolution in change: Appreciative Inquiry. Appreciative inquiry: Rethinking human organization toward a positive theory of change. Champaign, IL: Stipes Publishing.
  • Huerfano County Government. (2010). County History. Retrieved from http://www.huerfano.us/.
  • Pueblo City-County Library District. (2009) Moving ahead: strategic plan for the Pueblo City-County Library District – Creating a community of readers.  Retrieved from

http://www.pueblolibrary.org/pld_about/2009_Strategic_Plan.pdf.

  • U.S. Census Bureau. Huerfano County, CO Fact Sheet [Data file]. Retrieved from

http://www.factfinder.census.gov/servlet/SAFFFacts_event=Search&geo_id=&_geoContext=&_street=&_county=huerfano+county&_cityTown=huerfano+county&_state=04000US08&_zip=&_lang=en&_sse=on&pctxt=fph&pgsl=010&show_2003_tab=&redirect=Y.

  • U.S. Census Bureau. Walsenburg, CO Fact Sheet [Data file]. Retrieved from

http://www.factfinder.census.gov/servlet/SAFFFacts?_event=Search&geo_id=05000US08055&_geoContext=01000US%7C04000US08%7C05000US08055&_street=&_county=walsenburg&_cityTown=walsenburg&_state=04000US08&_zip=&_lang=en&_sse=on&ActiveGeoDiv=geoSelect&_useEV=&pctxt=fph&pgsl=050&_submenuId=factsheet_1&ds_name=DEC_2000_SAFF&_ci_nbr=null&qr_name=null&reg=null%3Anull&_keyword=&_industry.