1 / 17

Scratch Cards

Scratch Cards. Game 1 – Grab A Grand Sales: £19,483 = 97.4% of cards ordered purchased Donations: £1,514. Game 2 – Stacks of Cash Sales: £26,795 = 89.3% of cards ordered purchased Donations: £1,789. Game 3 – Pot Luck Sales: £28,340 = 94.4% of cards ordered purchased

apenaloza
Download Presentation

Scratch Cards

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Scratch Cards

  2. Game 1 – Grab A Grand Sales: £19,483 = 97.4% of cards ordered purchased Donations: £1,514 Game 2 – Stacks of Cash Sales: £26,795 = 89.3% of cards ordered purchased Donations: £1,789

  3. Game 3 – Pot Luck Sales: £28,340 = 94.4% of cards ordered purchased Donations: £3,366 Game 4 – Strike It Rich Sales: £38,832 = 97.08% of cards ordered purchased Donations: £4,122

  4. Game 5 – Lucky Day Sales: £44,349 = 98.5% of cards ordered purchased Donations: £2,884 Game 6 – Grand Day Sales: £49,489 =98.9% of cards ordered purchased Donations: £2,955

  5. Total Scratch Card Income To Date £237,808 Game 7 – Ruby Riches Sales to date: £13,000 Donations: £890

  6. Prizes: • Recommend cash • 40% are winning cards • More smaller prizes i.e £1/£2 wins encourage more sales • Prize money is not always claimed

  7. Prizes Expense Example: • 50k scratch card game • £20k potential prize fund • Only £12k claimed

  8. Scratch Card Expenditure • Print of cards • Prizes • P.O.S • Tins/Dispensers (1st game cost) • Servicing/mileage costs (sponsored car)

  9. Where we sell our scratch cards • Outlets • Promotional stand activity • All DMH Shops • Day Hospice • Hospice led events • As Wedding Favours • Charity Of The Year events

  10. Interesting sales stats (figures taken from last scratch card game) • £10k sales from promotional stand/DMH events • £7,300 sold as Wedding Favours • £5,500 Moat House (Charity of the Year) • £5,200 via our Hospice Shops • £4,500 Day Hospice

  11. Administration • All of outlets are placed on Rounds • Outlets have stock/sales control sheet • Outlets have a scratch card tin & dispenser • We service outlets quarterly (use vols & canvassers) • Outlets receive welcome pack/procedure card • Sales/income/stock & outlet contact data currently recorded on Excel

  12. Staffing • p/t member of admin staff administers all “non weekly lottery income” • Promotions Co-ordinator organises: • Servicing New outlets Wedding Fayres/DMH Led Events Publicity

  13. Gambling Commission • Price of ticket • Last date of sale • Lottery licence holder • Licensed with the Gambling Commission (GC website address) • Over 16 (best practise) • Gamble responsibly – Gamcare (best practise) • Gambling Commission submission - 13 weeks after last date of sale

  14. Raise Awareness Messages posted on Facebook

  15. Raise awareness • Local press • Point of sale material • Hospice newsletter • Staff awareness • Website

  16. Communicate • Thank you certificates • Thank you cards • Correspondence to Wedding Favour purchasers • Hospice Shops (Retail Bulletin) • Day Care • Fundraising Thank you

  17. Scratch Cards

More Related