The Pertinence of Advertising Campaign as a Marketing Strategy

1. The Pertinence of Advertising Campaign as a Marketing Strategy Have you ever come across an advertising campaign that got you doing a double- take? Then yes, all of those catchy, fun, colorful, sending-a-message, sneaky adverts are just the things that companies and brands use to engage with consumers. Advertising is more of creating value for products for their effective usage rather than just selling them. An advertising campaign must be unique in the format of storing telling, interactive, or thoughtful and needs to make an impact on your target audience. This helps you to increase brand awareness and makes you different from competitors. An important strategy that can set you apart from your competitors in the market is the use of advertising campaigns. In this article, we will learn more about this strategy as a marketing tool. What is an Advertising Campaign? An Advertising Campaign is a planned series of promotions aimed at reaching specific or targeted audiences to achieve predefined objectives. It is a strategic way to promote products and create brand awareness in the market. It is a tool where companies can communicate the use of specific products. An advertising campaign includes online advertising and digital marketing which helps in business growth and expanding outreach. Role of Advertising Campaigns Advertising Campaigns play an important role in delivering a brand’s message to its audience. This can be done by broadcasting through various channels like television, radio, digital media, print, and other social platforms. The main motive of these ad campaigns is to grab the attention of customers by attracting them toward the product, which in turn boosts sales and revenue for the company. Create Brand Awareness The primary objective of advertising campaigns is to create brand awareness and promote products and services in the market. Companies can imprint their brand

2. identity in the consumer's mind through strategic messaging, updates about their new launch, and offers of special occasions. An epic advertising campaign will leave a good and long-lasting impression in the minds of the audience. Engage with audience Digital advancement has changed the thinking and needs of customers due to which they expect more rather than just passive advertising. People are more like tend to buy products that provide meaningful integration and engagement with their product. Hence advertising campaign is a perfect platform for companies to make valuable connections with the audience, fostering trustworthy relationships, and relevance. Brands can create loyal customer communities through interactive elements, user-generated content, and personalization that will promote and enhance brand values and services Boosts Sales and Revenue Apart from creating brand awareness, advertising campaigns also play a key role in driving sales and conversions. By promoting their unique products and services brands can impact customers to purchase, sign up for subscriptions, or go through products. This will generate a lead or prospect which when followed up will drive sales and in turn, generate revenue for the company. An example showcasing the effective use of advertising campaigns in a brand In 2017, Coco-Cola China took the Share a Coke campaign to the next version. The campaign primarily targeted young consumers in China. Previously the company used nicknames, songs, and movie quotes on its packaging but this time it utilized the communication codes that were used by the young generation in China. They made different bottles using numbers, emojis, and emoticons like ‘88’ referred to ‘Good luck’ and many more. Through which it was more effective in creating brand awareness and attracting consumers. There are several more examples of advertising campaigns done by different famous brands that were successful in marketing the products. Conclusion In conclusion, advertising campaigns play a crucial role in modern marketing strategies, offering a powerful means of reaching and engaging with target audiences. Whether it's building brand awareness, driving sales, or fostering customer

3. relationships, advertising campaigns with good execution will drive fruitful results. It also needs more guts for brands to make bold decisions to adopt a creative marketing strategy. Advertising campaigns can be an effective marketing tool to enhance their business and build a strong connection with the audience.