Brough Johnson Searching made easy for bibliophiles and cinephiles at Narrative Muse

1. Brough Johnson: Searching made easy for Bibliophiles and Cinephiles at Narrative Muse In today's world, books and films form the most important parts of the entertainment industry. The entertainment industry uses books and movies to communicate and spread important messages. Movies provide a visual experience, and perspective whereas books explore characters, imagination, themes, and ideas. Creativity, skill, form, story, design, and structure are important factors determining whether the message can connect with the audience on varying levels. Many controversial topics and messages are still seen as „taboo‟ by many conservative societies and communities in the world to date. The entertainment industry uses the platform to bring light to these suppressed topics. Many businesses help budding authors, directors, scriptwriters, readers, and viewers on both sides of the screen who make and consume diversified content be given platforms and the much-needed recognition in showcasing their skills and talents In this article, we discuss an impact-driven startup called Narrative Muse, founded by Brough Johnso. The company will match its audience with books and movies according to their likes and interests. Brough Johnson: Co-founder and Co-CEO Brough Johnson the Co-founder and co-CEO of Narrative Muse grew up watching television which was the only thing she was allowed to do on weekends but most of the time she spent with her friends. She completed her graduation of BA in Film and Digital Media at the University of California, Santa Cruz. Brough started her career as an editor at Power Rangers-Megaforce and continued the same at the New Zealand Film Commission for a funded short film. Later she worked as an editor for Westside -TV3 and Step Dave -TV2 at South Pacific Pictures Ltd. She also worked as a guest lecturer at the Unitec Institute of Technology, South Seas Film & Television School, and SAE Institute. She used to attend workshops and taught framing techniques and camera usage which led to her passion. She was also a speaker at Women in Film & Television New Zealand, Mum‟s Garage, etc. Before starting Narrative Muse, Brough had around 11 years of experience as an editor. Brough was inspired to start this business when she realized that there was a huge lack of content for women audiences. Brough shares that gender equity and inclusion must be established and “has to happen” because “women aren‟t recognized as equals in all forms of society.” She is passionate about making an impact on the world by adding value every day through her experiences.

2. About Narrative Muse A Narrative Muse is a startup that uses technology and helps to match the best books and movies to their audience. This was established in the year 2018 and co- founded by Brough Johnson. It has its headquarters located in Auckland, New Zealand. At Narrative Muse with innovative technology, one can discover new stories to love and amplify under-represented stores. Narrative Muse's user navigation is simple. Initially, the user needs to enter their likes, dislikes, and favorite stories to help provide suggestions. Next, a user will get recommendations of books and movies that will align with their interest, one can skip if they have already read it. The most useful feature is users will also be provided with the information and links where they can watch or read those books and movies which saves the time of searching. With the analysis of data collected and insights through it, the company will work with content producers and make more of your choice content. The system works with smart technology that will provide recommendations and these are personalized based on the analysis of user's preferences, likes, and interests these suggestions are not just based on popularity but the reader or viewer will love them. The movies and books are chosen by the community of bookworms and movie lovers who will have different perspectives and thoughts. This, in turn, is a kind of feedback for content producers to make more stories that users would love to read. Narrative Muse is a community of passionate books and movies that has the determination to transform the media sector and elevate users' experiences and their love for books and movies.