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Organizational Behavior

Organizational Behavior

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Organizational Behavior

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  1. Organizational Behavior MinhPH60204 ThaiVNQ60240 ThangQG60148 DangDH60256 PhucTV60171

  2. Call Of Duty Legal Warfare

  3. Contents • The Players • The Implosion • The Friction • The Conclusion

  4. The Players

  5. Activision • In 2009, the year Call of Duty: Modern Warfare 2 was released, Activision Blizzard made $4.28 billion • Robert "Bobby" Kotick is currently the CEO and president of Activision Blizzard

  6. ElectronicArts • Publisher of competing military shooter franchises Battlefield and Medal of Honor • the new home of Jason West and Vince Zampella ‘Respawn Entertainment’

  7. Infinity Ward • Activision helped fund Infinity Ward in its early days, buying up 30 percent of the company. The studio's first game was World War II shooter Call of Duty • Infinity Ward later went on to make Call of Duty 2, Call of Duty 4: Modern Warfare and Call of Duty: Modern Warfare 2 for Activision

  8. Jason West & Vince Zampella • 2 Leaders of Infinity Ward • On March 1, 2010, Infinity Ward studio heads Jason West and Vince Zampella are fired. • West and Zampella sue Activision, filing a $36 million lawsuit

  9. The Implosion • West and Zampella vs. Activision • Activision vs. EA • IWEG vs. Activision

  10. West and Zampella vs. Activision • On March 1, 2010, Infinity Ward studio heads Jason West and Vince Zampella are fired. • West and Zampella sue Activision, filing a $36 million lawsuit later they claim more than $1 billion in damages • Call of Duty creators Zampella and West go to trial on May 29 - 2012 but the trial was delayed. Later the lawsuit was settled in private negotiation.

  11. Activision vs. EA • Activision sued Electronic Arts and West and Zampella, seeking $400 million in actual and punitive damages for poaching the employees responsible for the company’s most profitable series. • The matter was later settled in private

  12. IWEG vs. Activision • Following Activision's counter suit, top Infinity Ward developers start leaving • 38 current and former employees of Infinity Ward brought a lawsuit against Activision • the plaintiffs seek between $75 million and $125 million in compensatory damages from Activision for unpaid bonuses for work on Modern Warfare 2 • The company paid $42 million in owed royalties to the IWEG

  13. The Friction Motivation Leadership Conflict and Negotiation Job Attitude

  14. Motivation • Failed to create motivational environment • Failed to reward fairly

  15. Failed to create motivational environment • "With Call of Duty 2, we were dead set against it being World War II," Zampella said in an interview • "We had to fight for everything," said Jason West in the same interview. "They wanted [Call of Duty 4] to be World War II. Again"

  16. Failed to create motivational environment

  17. Failed to reward fairly • Promise highly reward but try to delay and break the promise. • When asking for the reason that drives Zampella and Jason West toEA, they answer that:” a better deal, IP ownership, and higher bonus rates”

  18. Leadership • The central man behind all of the chaos: Bobby Kotick • The wrong decision when firing West and Zampella

  19. Conflict and Negotiation • Conflict process • Negotiation

  20. Job Attitude • Cognition • In 2009, the year Call of Duty: Modern Warfare 2 was released, Activision Blizzard made $4.28 billion, with $1.56 billion of that cash coming in the quarter in which Modern Warfare 2 was released. • The organization promises an extra bonus when they finish the next sequel of the game • Affect • the employee get angry. Jason West and Vince Zampella were fired. • Behavior • more and more top leader of Infinity Ward start leaving

  21. The interview question • The others that left Infinity Ward were never fired. Did they all just walk away? • West: "You're not paying me so I have to quit, because you're not paying me, and I have a problem with that." And they have to spend their life savings to try to ­get ­paid. • Zampella: They came in and said, "We owe you this money, but we're not going to give it to you unless you work two more years and make us another ­game."

  22. The Conclusion • "This legal battle between the old employees of Infinity Ward and Activision is the most significant in video game history," said Evan Wilson, an analyst with Pacific Crest Securities • The publisher cannot treat its talent like garbage and not expect them to fight back

  23. Reference • http://en.wikipedia.org/wiki/Infinity_Ward • http://www.digitaltrends.com/gaming/activision-blizzard-settles-lawsuits-with-electronic-arts-call-of-duty-creators-vincent-zampella-and-jason-wests-suit-goes-to-trial-may-29/#ixzz1xVeXGvWo • http://www.latimes.com/entertainment/envelope/cotown/la-et-ct-activision-call-of-duty-lawsuit-settled-20120530,0,2012126.story • http://www.gamespot.com/news/west-zampella-attorney-speaks-out-ahead-of-activision-trial-6378384 • http://www.gamespot.com/news/evidence-suggests-activision-wanted-infinity-ward-heads-out-for-years-6378382 • http://kotaku.com/5513694/the-modern-warfare-fight-your-guide-to-activision-vs-infinity-ward • http://www.joystiq.com/2010/04/12/vince-zampella-and-jason-west-talk-respawn-entertainment/ • http://www.escapistmagazine.com/forums/read/9.376455-Jason-West-and-Vince-Zampella-speak-out-about-Activision-termination