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Missions, Functions, & Skills

MARKETING MISSIONS & FUNCTIONS. Missions, Functions, & Skills. MARKETING MISSIONS & FUNCTIONS. INSTALLATION MARKETING MISSIONS. To Deliver comprehensive Marketing Support and Services Directed Toward Maximizing Usage, Customer Satisfaction, and Profitability for MWR Programs and Services.

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Missions, Functions, & Skills

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  1. MARKETING MISSIONS & FUNCTIONS Missions, Functions, & Skills

  2. MARKETING MISSIONS & FUNCTIONS INSTALLATION MARKETING MISSIONS • To Deliver comprehensive Marketing Support and Services Directed Toward Maximizing Usage, Customer Satisfaction, and Profitability for MWR Programs and Services • To Provide Research, Analysis, and Recommendations Pertaining to Market and Business Trends in Formulating Operational and Strategic Plans

  3. MARKETING MISSIONS & FUNCTIONS INSTALLATION MARKETING FUNCTIONS • Conduct Marketing Studies and Provide Primary and Secondary Research Data to Support the MWR Decision-Making Process at all Levels • Provides Assistance in Developing the Installation Needs Assessment for MWR Programs Through Analysis of the Patron Survey, Development of the Installation Profile (Demographic Data), and Through Local Market Research • Assist Program and Support Division Managers in Developing Product/Service Delivery Alternatives Based Upon Information Collected Through Market Research, Analysis of Program and Industry Trends, and Customer Feedback • Provide Assistance and Training to Program and Facility Managers in Development of the Marketing Portion of Operational Business Plans (Annual Operating Plans) • Develop and Monitor Customer Feedback Mechanisms to Assist all Levels of Management in Monitoring MWR Program Effectiveness and Customer Satisfaction

  4. MARKETING MISSIONS & FUNCTIONS INSTALLATION MARKETING FUNCTIONS • Assist in Planning, Coordination, and Post Evaluation of MWR Community Special Events. • Provide MWR Customer Service Training in Coordination With MWR Division Supervisors and • Front Line Activity Managers • Provide Graphic Arts Support Through Execution of the Visual Portion of Various Sales, Promotional, and Merchandising Plans of MWR Programs • Provide Promotion, Advertising, and Merchandising Strategies for MWR Events, Programs, and Facilities • Provide Information and Assistance to all Levels of Management on Marketing Concepts and in Planning Activity Advertising and Promotion Campaigns that Support MWR Programs, Services, and Special Events

  5. MARKETING MISSIONS & FUNCTIONS INSTALLATION MARKETING FUNCTIONS • Evaluate and Advise MWR Management on Application of Marketing Resources in Helping to Meet Established Performance goals (Increased Revenue, Participation Rates, Awareness Levels, Customer Satisfaction, Budgetary Goals, etc.) • Solicit and Procure commercial Sponsorship Support for MWR Events and Seasonal Programs • Sell Space for Commercial Advertising in MWR Media for On-Base Consumption. Coordinate the Purchase of Advertising in civilian Media for MWR Events which are Open to the General Public

  6. Planning • Research • Contract Management • Graphics/Illustration • Training • Publicity MARKETING MISSIONS & FUNCTIONS REQUIRED MARKETING SKILLS

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