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Mobile Advertisement( m-Ad )

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Mobile Advertisement( m-Ad )

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  1. m-Ad Mobile Advertisement(m-Ad) BUET Chariots Deliberators: RahatIbnRafiq SajjadurRahman

  2. Scenario 1 • Arafat is a software engineer. • Looking for a job • A software company gives a job circular in the Daily ‘Y’. • Unfortunately he keeps the Daily ‘X’. • An opportunity is lost.

  3. Scenario 2 • Ms. Momtaz is a housewife • Looking for a flat in area ‘B’. • Tedious process hampers daily chores • Misleading information.

  4. Scenario 3 • Sadia is a student • Need tuition. • Decides to advertise in the daily ‘X’. • Entails relatively large sum of money. • For a 40 word classified advertisement, the charge is 1000BDT.

  5. Dredged up problems • Scenario 1: • Inconsistent reachability to the target people. • Scenario 2: • Unreliable and unavailable information • Too hectic and painstaking • Scenario 3: • Monetary constraint

  6. Furthermore • Time Latency • Text’s dependency on monetary factor • Lengthy process • Untoward hassles due to exposing of contact numbers.

  7. Our Concept…. Customer Advertiser

  8. System Demonstration Mobile Operator Server Advertiser User Content Server

  9. Target Customer • Students • Unemployed personnel • Unmarried personnel • Companies • Flat owner & renter • Others • Tech-based users

  10. Survey • 98%people are interested in mobile based system. • 70% of them wants security first. • 92%people prioritize the low operating charge. • 73% of them wants easy operation module. • 90% of them wanted a easy query system.

  11. QFD (Voice of Customer)

  12. Why Mobile….. Whole country coverage 40% of the whole population under the facility of mobile use. So the number is about 7 Crores. Cheap media of communication, so affordable by grassroots.

  13. Innovativeness Difference with other • A dedicated mobile application for classified advertisement • one platform for all. • No internet connection required • A systematic notification subsystem

  14. m-Ad System Why Customer will use m-Ad • Dynamic yet flexible user interface • A subsystem for less-sophisticated cell phones • Both java enabled and disabled cell phones • Single form to submit and query an advertisement • Notify the query user • Inexpensive

  15. m-Ad Business Process

  16. 1. Registration Process Sending SMS to create an M-Ad account Server will store the number as registered M-Ad service is activated by confirmation SMS Customer Classified Advertiser Commercial Advertiser Registration Fee : 30 BDT per year Query User

  17. 2. Advertise procedure (application based) Going to M-Ad downloaded application Select the desired criteria from drop down list given Sending the application to the server Advertiser Return SMS will confirm the Success Advertisement Cost: 5.00 BDT per Ad

  18. 3. Advertise Procedure(SMS based) Going to message option Type the name of the desired criteria Sending the SMS to the server Return SMS will inform the format of the Ad Advertiser Sending the SMS to the server Type the Ad in proper format given Going to message option Return SMS will confirm the Success Advertisement Cost: 20.00 BDT per Ad

  19. 4. Query procedure (application based) Going to M-Ad downloaded application Select the desired criteria from drop down list given Sending the application to the server Query user Return SMS will confirm the Success Query Cost: 2.50 BDT per query

  20. 5. Query procedure (SMS based) Going to message option Type the name of the desired criteria Sending the SMS to the server Return SMS will inform the format of the query Query user Sending the SMS to the server Type the query in proper format given Going to message option Return SMS will confirm the Success Query Cost: 10.00 BDT per query

  21. 6. Advertiseprocess (Commercial Advertiser) Going to M-Ad downloaded application Select the desired number of ad Type the Advertisement at the given space Commercial Advertiser Sending the request to the server Return SMS will confirm the Success

  22. m-Ad Development Plan

  23. Financial Plan Assumptions: Run by Content Provider Company Consumer increase rate (monthly) First year : 10% Second year : 5% Third year : 2.5% Increase Rate of Fixed Expense 5% Yearly Mobile Operator’s Share 60%

  24. Financial Plan Usage: No. of User in 1st Year 150000

  25. Capital Requirement • Preliminary Expenses • Software Generation Cost……………… 200000 BDT • Advertisement Cost…………………….. 1500000 BDT • Short code Allocation Cost…………….. 100000 BDT • Hardware Purchasing Cost……………. . 65000 BDT Hardware Purchasing Cost Detail.Source: Rishit Computers, 2nd floor, IDB

  26. Capital Requirement Preliminary Expenses • Customer Care Setup Cost……………….....100000 BDT Customer Care Setup Cost Detail. Source: RakibulAlam, Manager, Customer Care, Pramiti Computer & Network Pvt.Ltd. • Total Preliminary Expenses…………... 1.965 million BDT

  27. Capital Requirement Fixed Expenses (yearly) Software Maintenance Cost……………… 300000 BDT Advertisement Cost……………………… 50000 BDT Salary of Employees…………………...... 540000 BDT Short code Fee…………………………… 50000 BDT Hosting Cost …………………………… 140000 BDT Total Fixed Expenses…………………... 1.08 million BDT

  28. Earnings Revenue Total Revenue…………………………………………. 22.5 million BDT Variable Expenses (60% of total revenue) ………….. 13.5 million BDT Contribution margin………………………………..... 9 million BDT

  29. Projected Income Note: All numbers are calculated in million

  30. m-Ad Business Analysis Market Analysis SWOT Analysis Risk Analysis

  31. Market Analysis Company 5 C Model Collaborator Climate Consumer Competition

  32. Market Analysis • content provider company . • Goal oriented technological expertise. Company • Trusted liaison with the Mobile Operator. • Strong network and huge customer pool. Collaborator • Persistent rate of customer growth • Inclination towards an automated system Consumer • Better user environment • Inexpensive and involves less harassment • Current market competitors Competition • No agreements are violated • Dependency on cell phone environments Climate

  33. Promotional Strategy • Info Message • Advertisement • popular newspaper • electronic media • Website • Promotional message • Social Network • Facebook page and groups

  34. SWOT Analysis • Huge cell phone subscriber potential •  Inexpensive & Instant • Reduced hassles and mobility. S Strength W • Illiteracy of the users. • SMS based system is lengthy. Weakness O Opportunities • Many new contents can be added by using this process. • Huge demand among the users. T Threats • False advertises that increase users harassment. • Wrong input of the users. • Market Follower

  35. Risks & Risk Types

  36. Risk Analysis

  37. Risks Planning

  38. Recap • Problem & Solution • -Current scenario, industry background 2. Innovativeness • -Comparison with competitors and user attraction • Business Process • -Service Flow & operation 4. Development Plan • -Financial plan 5. Business Analysis • -Business environment, marketing plan • -SWOT & Risk analysis

  39. Software Demonstration

  40. m-Ad Thank You

  41. Thank You Questions?

  42. Real Life Implementation • can be implemented in a wide range of sectors of real life • Flat/apartment sale/rent. • Tuition/student wanted • Motor vehicles/tech-based appliances sale. • Matrimony • Job opportunity • Others.

  43. m-Ad Use-Case Model

  44. Subsystems • 4 subsystems- • Registration • Advertisement • User Query • Complaint

  45. Registration Request User Information Collection <<depends on>> Mobile Operator Confirmation Advertiser Use Case diagram :Registration

  46. Advertisement Submission Mobile Operator Validation Updating & Notification Advertiser Content Server Use Case diagram :Advertisement

  47. Query Submission Mobile Operator Validation Searching & Notification Advertiser Content Server Use Case diagram :User Query

  48. Complaint Submission User information verification Mobile Operator <<depends on>> User Complaint Filing <<depends on>> Confirmation Use Case diagram :Complaint

  49. Break Even Analysis

  50. Payback Period Initial cost 1.965 million BDT Fixed expense per year 1.08 million BDT Total revenue Per year 9 million BDT Projected cash flow Initial Stage -1.965 M BDT After 1st year 5.95 M BDT After 2ND year 18.96 M BDT After 3RD year 28.8 M BDT After 4th year 28.75 M BDT 40 of 59