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Mobile App Advertisement for Beginners

The presentation gives you an introduction to what mobile app install ads are and the distinctions between the various channels that offer mobile app install ads.

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Mobile App Advertisement for Beginners

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  1. Main Purpose: Get traffic from sources outside the stores, such as social media, to download your app. • Ads usually appear on the news feed of social channels. • They consist of the app name, description, image and a call to action button. • Separate campaigns will need to be set up for iOS and Android apps.

  2. App developers choose to procure their revenue from in-app advertising within their free apps. • Choose best ad serving model Interstitial Ads Notification Ads Advanced Overlay These ads gets more clicks & tend to return a good eCPM Often used in freemium apps and use push notifications in the device's status bar Interactive ads that contain a form to sign up to a service, buy products, install apps • Make use of mobile ad networks like Google's AdMob, Adathaand others to help advertisers and publishers increase their revenues and ROI.

  3. One of the leading platforms for app developers with 1.2 Billion mobile users • Used by half of the top grossing apps on the App Store and Play Store • Short campaigns targeted to specific audience

  4. Types Mobile App Install Ads • Types of Audiences Custom Audiences Lookalike Audiences Device Level Targeting Ads that links directly to the respective app store URL. Targets users based on specific demographics and location Reach new people, similar to those already taking actions within app. Reach people using specific mobile devices. Can identify device which work best for your apps & can filter out other device that are no longer compatible Mobile App Engagement Ads • Costs • Compared to other networks, Facebook has high CPI & rates vary for different category. • Facebook's mobile app install ads are more than three times as expensive as the average Facebook ad. Ads with specific “Call to action” to open the app

  5. One of the largest ad exchanges in the world with over 227 million mobile users • Twitter campaigns are targeted to a 'real-time' audience Twitter App Install Cards Twitter Engagement Campaigns • Types: Showcase your mobile app to your targeted audience directly within your Tweet Tweets with images, ratings & calls to action to open the app already installed on your device • Cost Per App click When someone clicks to install or open your mobile app from Twitter, it is charged on a CPAC basis

  6. Google, the search engine giant, has 1.17 billion monthly unique users. • Longer campaigns reaching larger audiences. • Types: App Install ads App Re-engagement ads Lists the app on consumer's mobile devices (both Android and iOS devices) Conversions tracked automatically in Adwords(for Android apps) Involves deep linking in apps to point consumers to the right information within the app. (available only on Android apps)

  7. Channels Search network Display network Youtube'sTrueview * Reach people that are searching for an app that is similar to their own * Reach people that are using apps that are similar to their own * Targets people based on their interests, demographics and videos they’ve watched. * TrueView ads play as pre-roll before a user can view a video

  8. Percentage by which the number of mobile app installs has increased by 182% • Total app installs from FB mobile app install ads is 350 Million • FacebokApp install network generates about $1 to $10 per install • US mobile app-install ad revenue will grow to $6.8 billion by the end of 2019 • CTR increase in ads in tablets over those on handsets by 44% • Ads on mobile apps perform 2Xbetter than those on mobile web

  9. Define the right channels for advertisement with pilot campaigns • Have your Segmentation and Targeting done right • Improvise the ad copies to bring down the UA cost • Use Retargeting to maximize the conversions • Ensure you engage with the users at the right time • Use the right analytic tools to measure the key attributes and re-engage!

  10. Resources: Conceptualized and Designed: www.dotcominfoway.com www.twitter.com/dotcominfoway www.linkedin.com/company/dotcominfoway www.facebook.com/DotComInfoway

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