five easy and inexpensive ways to promote your business
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FIVE EASY AND INEXPENSIVE WAYS TO PROMOTE YOUR BUSINESS. Elaine Regus ERPR 1. 30-Second Sound Bite. Response to “What do you do?” I nformally written and memorized Tailor it to your target customers Focus on benefits you provide your customers Include your business name

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Presentation Transcript
1 30 second sound bite
1. 30-Second Sound Bite
  • Response to “What do you do?”
  • Informally written and memorized
  • Tailor it to your target customers
  • Focus on benefits you provide your customers
  • Include your business name
  • Include the main product or service you provide
30 second sound bite cont
30-Second Sound Bite Cont.
  • Avoid big words, technical words, jargon or slang.
  • Make the tone conversational.
  • Once you write it, make sure you use it at every opportunity. The more you practice, the more comfortable you’ll feel saying it.
  • Use it to start a dialogue not a monologue.
2 create a website
2. Create a Website
  • Websites today are as common as business cards.
  • Many online web hosts offer step-by-stepinstructions to help you design your own website using a few easy tools for just a few dollars a month.
domain name
Domain Name
  • Start by choosing a domain name.
  • Shorter is better.
  • Use your business name if it is availabl.e
  • If not, try for an abbreviated version or something close.
b asic website content
Basic Website Content
  • Home page; About Us; Products or Services and Contact Us
  • Optional pages: Case Studies; Testimonials; Portfolio; Newsletter; Company History
  • Keep it simple and uncluttered.
  • Aim at your target customers.
  • Focus on benefits instead of services.
  • Include your business name, logo, tagline if you have one, address, phone number, fax number and email address on every page.
home page
Home Page
  • Introduce yourself.
  • Pick three main benefits your company provides.
  • Briefly describe how each one can improve your customers’ lives or businesses.
  • Use informal, conversational language
  • Speak to the customer.
products services page
Products/Services Page
  • Describe your three main products and/or services.
  • Include product photos.
  • Give the customer a reason to get excited about your products or services.
  • Tell them the one thing special about your business that sets you apart from the competition.
contact us page
Contact Us Page
  • Tells potential customers how to reach you to place an order or for more information.
  • Always include a Call to Action.
  • Calls to Action can be simple: Call today or Visit our store.
  • Offer potential customers a benefit such as a discount, a free product or a booklet.
  • Make sure to include: your business name, logo, tag line if you have one; address; phone number; fax number and email address.
3 write a media release
3. Write a Media Release
  • Media releases help promote your business, reinforce your legitimacy and attract new customers.
  • News can include: Grand opening; New product or service; Changes in location or products; Website launch; Awards/recognition; New hires; Hosting an event
  • Include: Who, What, When, Where, Why, How, How Much and Why Should I Care.
writing tips
Writing Tips
  • Keep it simple and direct.
  • Limit it to one page.
  • Good quality photos increase the odds that your release will get published.
  • Include all contact information.
  • Be newsy, not salesy.
release distribution
Release Distribution
  • Your own website, newsletter or blog
  • Facebook and LinkedIn
  • Email
  • Free online media release distribution sites
  • Local newspapers
  • Magazines
  • Trade publications
  • Business journals
  • Association newsletters
4 email marketing
4. Email Marketing
  • It’s cheaper than direct mail, newspaper, radio or TV ads.
  • A variety of companies like Constant Contact help you design professional-looking emails at very low cost.
  • Keep it simple and brief.
  • Personalize it to the individual customer.
  • Subject line needs to be catchy.
email marketing types
Email Marketing Types
  • Newsletters
  • Promotions
  • Events
  • Coupons
  • Specials
5 networking
5. Networking
  • Always have your business card handy
  • Make sure friends, family and people you meet socially know what you do.
  • Marketing Expos
  • Chamber of Commerce events
  • Networking is a two-way street
  • Use it to build relationships
  • Work it!
  • If you’re still intimidated by the process or don’t think you have the time for these do-it-yourself techniques, contact a professional writer, graphic artist or website designer.
  • Their services are tax deductible.
  • The benefits are priceless!