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Jeremy Harbour is a leading expert in the field of Mergers & Acquisitions and has coached many people from the leading organizations, including Moore Stevens, KPMG, and Tesco on how to buy small to medium sized companies.
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Top Ways to Promote Your Local Business By:- Jeremy Harbour
Common ways to advertise or promote local business include the newspaper, the yellow pages, billboards, direct mail, radio, and TV. The Internet offers the ability to advertise on other websites. The local newspaper, and other local websites that might be seeing a lot of traffic.
Newspaper Your local newspaper offers many options with a wide range of prices. Newspapers are still very popular. Many people still read newspapers and will see your ads. This can be a quick and effective method to bring in new leads and customers.
Yellow pages The yellow pages are still being used, but because of the Internet, the hard copy form is not as popular as it once was. The yellow pages are online too. You can have your business listed in both the online and offline versions of the yellow pages.
Radio and TV Radio and TV are certainly effective but usually more expensive than other options. You can still use TV and radio to advertise in a more direct response method rather than trying to do branding. This would be more effective and efficient.
Direct mail The direct mail is as good as it ever was. Using direct mail in the right way can be extremely effective. The key is to mail to the people most likely to respond and to have your mail express a clear offer with a clear call to action.
Your Own Website and Online Directories The Internet is another way to generate leads and customers. There are hundreds of online directories. It's wise to seek out directories that are relevant to your business A website strengthens your online presence and helps your other business listings rank higher in search results. It's a sign of professionalism to have a website.
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