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Office 2010

Office 2010. Transition challenges & overview CNB. Office2010 Transition Situation. Office 2010 launching to Tier 1 markets during BTS EN,FR,SP,TC , SC … 2c10 Schedule PLD : 2/18 FCS: 4/15 Office2010 Schedule RTM: 3/5 GA: May Single image all versions

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Office 2010

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  1. Office 2010 Transition challenges & overviewCNB

  2. Office2010 TransitionSituation • Office 2010 launching to Tier 1 markets during BTS • EN,FR,SP,TC, SC … • 2c10 Schedule • PLD : 2/18 • FCS: 4/15 • Office2010 Schedule • RTM: 3/5 • GA: May • Single image all versions • Office Starter (Word & Excel) avail. for OEM preinstall only • MSFT retail strategy • MLK (discounted price): Activation card sold @ every channel—advising purchase of PC w/Office 2010 • FPP (regular price) • MSFT will encourage retailers to assort PCs w/Office Starter

  3. Office 2010 TransitionComplications Cycle & schedule mismatch • Current schedule cannot support Office RTM • 2c platforms being released in late 1c Customer experience • Demand for Office Starter (Word & Excel) which can only be offered via OEM preinstalled • No smooth upgrade from old version (uninstall old version & install new one) • Full version is ~600MB download Channel competition • OEM competition to TTM first • Pressure for regions to offer competitive product • Channel special editions scheduled (BBY, QVC) with full version of Office Revenue at risk • ~$10-15M guarantee bounty at risk if we cannot roll within 120-180 days • Expect dip in activation bounties ($2-22/conversion)

  4. Office 2010 Transition2c10 Options & Impact

  5. Office 2010 TransitionRecommendations & Next Steps • Recommend to escalate to MSFT for DIB solution • Will require Todd Bradley-level discussion • Develop schedule options & volume impact should we be required to adopt option#2

  6. Misc Back-up

  7. MSFT Office 2010 Release Dates Alignment (tentative)(1of 2) Beta 1 Beta 2 RTM GA Tech Guarantee STARTS Tech Guarantee ENDS Tech Guarantee Redemption ENDS

  8. MSFT Office 2010 Release Dates Alignment (tentative) (2of 2) Beta 1 Beta 2 RTM GA Tech Guarantee STARTS Tech Guarantee ENDS Tech Guarantee Redemption ENDS

  9. Office 2010 technical improvements • Single image • replaces all versions of Office (including Office Ready and Office H&S) • MUI compliant • No added OOBE time for multi-language SKUs • Languages availability • Improved Setup (OPK) • Preload • Single image contains all versions of Office. User unlocks full version after entering product key

  10. Attach workflow begins @ OEM w/Office Starter

  11. Office 2010 OOBE experience No more Office Activation Assistant No more trial periods Single workflow No additional OOBE time (MUI compliant)

  12. Office Starter replaces Works • Works and Works Plus to EOL with Office2010 • Office Starter includes reduced-functionality versions of Word and Excel • Full file format compatibility w/paid suites • Designed for entry-level users who are not Office purchasers • Ad-supported (MS controls ads) • Easy upgrade to paid SKU at any time

  13. Office Starter Word

  14. 3 SKUs for Retail/OEM

  15. MSFT’s product vision

  16. Office conversion bounty

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