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1. IIT ROORKEE IIT Roorkee – Wiley Post Graduate Certification in AI for Digital Businesses and E-commerce 6 MONTHS | ACTION LEARNING EXPERIENCE IIT Roorkee and Wiley present The Only program from an IIT and Wiley to specialize in cutting-edge AI, ML and Deep Learning techniques and applications most used to transform digital and eCommerce businesses, win and retain customers with great experiences and scale up successfully EXECUTIVE EDUCATION 01

2. WHY AI for Digital Businesses and E-commerce E-commerce has transformed the way business is done in India. The Indian E-commerce market is expected to grow to US$ 200 billion by 2026, Propelled by rising smartphone penetration, launch of 4G network and increasing consumer wealth Growing Demand 1. India is the fastest growing E-Commerce market and is expected to grow at approximately 1,200 per cent by 2026 Attractive Opportunities 1. India's start-up ecosystem is growing, which is well supported by favourable FDI policies. E-commerce Industry in India 2. Indian E-Commerce market is expected to reach U$$ 84 billion by 2021 2. Government Initiatives like Start-up India and Digital India, as well as rising internet penetration driven by market players like Reliance Jio. Policy support Increasing Investments 1. E-commerce and consumer internet companies in india received more than U$$ 4.32 billion from private equity and venture capital players in 2019. 1. 100 per cent FDI is allowed in B2B E-commerce. 2. 100 per cent FDI under the automatic route is permitted in the marketplace model of E-commerce. Source: india brand equity foundation https://www.ibef.org/industry/ecommerce.aspx EXECUTIVE EDUCATION 02

3. WHO Is this program for? BE, BTech, MTech, BCA, MCAs who want to build a career in digital business platforms Existing tech professionals aspiring a high growth AI career 03 EXECUTIVE EDUCATION

4. WHAT Is the Post Graduate Certification in AI for Digital Businesses and E-commerce The most In-Demand Certification for AI Professionals who can create great solutions that transform the world of digital businesses Developed by top faculty and experts at IIT Roorkee Along with the Wiley Innovation Advisory Council and leading business leaders in emerging technologies The 6-month intensive program implements: Deep skills in most commercially used AI, ML and Deep Learning techniques Learning from actual business use cases and intensive case studies from the top industry leaders of AI and digital technologies in Digital Businesses A completely experiential learning experience where learners work hands-on with several labs that integrate top key business problems in Industry Working on an end to end business problem-based capstone project to develop an AI solution The program integrates classes by: Esteemed IIT R faculty Expert Wiley Faculty Masterclasses by Top Industry Experts of India EXECUTIVE EDUCATION 04

5. Program Outcome The Only High-Impact PG Certification that Builds Building Cutting-Edge AI Skills for High Growth Jobs in Digital and Ecommerce Business Companies in Post Covid World Master most sought-after AI, Machine Learning and Deep Learning, Neural Networks and NLP skills Learn deep AI techniques that are transforming Ecommerce industry for high transformation in a post covid world Practice multiple hours of lab exercises in a lab environment that integrates real-world datasets and business problems in digital Business context Learn actual application use cases of AI in Ecommerce and Digital Businesses from top and most recognized Industry leaders Work on an end to end AI project and get feedback from a panel of experts Understand impact of latest emerging AI trends such as chatbots, image and speech recognition and intelligent automation EXECUTIVE EDUCATION 05

6. During 6 months of intensive experiential learning you will champion 1 Deep AI Skills End-to-End AI Lifecycle ________________________________________________ Real-Life digital Business Applications Ability to Apply AI to ECommerce and Digital Businesses ________________________________________________ 2 Problem-Solving Mindset Converting Complex Business Problems to Innovative AI Solutions ________________________________________________ 3 4 In-demand Skills • Exploratory Analysis • Feature Engineering • Supervised Learning • Unsupervised Learning • Time Series Analysis and CNN • Sentiment Analysis and NLP • Chatbots • Artificial Neural Networks with Keras and Tensorflow • Ensemble Learning • Deep Learning, ANN, KNN EXECUTIVE EDUCATION 06

7. How Does Action Learning Methodology work? In teams, get assigned a real-world business problem 1 Solve the real-world business problem while building your concepts 2 Work on the project throughout the course, use the learnings in your business context 3 Work closely with an industry client and your project mentor 4 Present your solution to a panel 5 EXECUTIVE EDUCATION 07

8. Program Curriculum Module 1: AI Transformations in Digital Business 1 The Digital Business Space and what it needs to succeed Role of AI Infrastructure for AI Masterclass: Data Privacy and Governance Module 2: Foundational Building Blocks: Data Sources and Data Handling With Python 2 Data Sources and Data Warehouses Selecting the Right Data Data Handling with Python Module 3: Building End to End Machine Learning Models Across Ecommerce Value Chain 3 Exploratory Analytics, Visualization and Feature Engineering Model Training-Fine Tuning-Post Launch Classification Project Use Case for Hands-On: Predicting Customer Satisfaction, Performance Metrics – Fashion Industry Module 4: ML Foundations and Supervised ML 4 Linear Regression and Gradient Descent Regularized Linear Models Natural Language Processing Logistic Regression Decision Tree and Random Forest Support Vector Machines Use Case for Hands On: Direct Optimization Handling Text Data: Review Analysis in Digital Module 5: Unsupervised Machine Learning 5 Businesses Clustering K Means Association Rules Recommender System Use Case for Hands-On: Building a Recommender System Module 6: Deep Learning 6 ANN and Deep learning Deep Neural Networks CNN Computer Vision Use Case for Hands On: Price Forecasting Module 7: Applications of AI 7 Masterclasses: Industry Use Cases Chatbots Personalization AI Powered Omnichannel Sales Inventory and Supply Chain Intelligent Image Search Project Presentation EXECUTIVE EDUCATION 08

9. Case Studies Peronalization of Offers based on Customer Segmentation Predicting Customer Satisfaction Demand Forecast in Ecommerce Clothing or Fashion Business Analyzing customer feedback to optimize strategies Chatbots for customer experience Inventory and Supply Chain Optimization Intelligent Search and Recommendation TECHNOLOGIES & TOOLS YOU WILL LEARN NLTK 09 EXECUTIVE EDUCATION

10. Program Coordinator, IIT Roorkee Dr. Gaurav Dixit Assistant Professor, Department of Management Studies, Indian Institute of Technology Roorkee Specializing in Information Systems & Decision Sciences, Dr. Dixit earned his doctoral degree from the Indian Institute of Management Indore and an engineering degree from Indian Institute of Technology (BHU) Varanasi. Previously, he worked in Hewlett-Packard (HP), and Sharda Group. Gaurav’s research focuses on IT strategy, AI for business, business value of IT, e-commerce, and social value of IT. Recently, he has started developing his research work in the area of neuro-information systems. 2 His research has appeared in quality journals & conferences, including Journal of Cleaner Production, Electronic Commerce Research, Resources, Conservation and Recycling, Sustainable Production and Consumption, Journal of Global Information Technology Management, Journal of Information Technology Management, Academy of Management Conference, International Conference on Information Systems, India Finance Conference, and Indian Academy of Management Conference. He is currently engaged (as PI or Co-PI) in research projects related to E-Commerce, Big Data Analytics Lab, EEG Lab, Biomass-based renewable energy, and neuro-information systems.. EXECUTIVE EDUCATION 11

11. The Learning Experience 3-days Immersions Optional to attend this from IIT Roorkee Campus Additional fee of INR 10K cost for the immersion applicable *subject to change due to pandemic situation Live online sessions by IIT Roorkee faculty, experts and Wiley industry experts 5+ Masterclasses by top business and tech leaders providing exposure to use cases in actual context Cutting-edge curriculum based on industry needs and proven framework by IIT Roorkee faculty and Wiley Innovation Advisory Council Online courseware and eBooks library with 20+ Top Wiley books in AI and Analytics from globally recognized authors Multiple hours of online lab exercises and project work Joint PG Certification from IIT Roorkee and Wiley EXECUTIVE EDUCATION 13

12. Key Information Program Commencement Date 19th December, 2020 Program Duration 6 Months 6 pm to 9 pm on Saturdays 5 pm to 8 pm on Sundays *subject to rescheduling in case of unforeseen circumstances or public holidays Class timings 3 Days*subject to change due to pandemic situation Immersion* Total no. of Exams 1 5+ Sessions Masterclasses INR 125,000 + GST INR 10K for Immersions* *subject to change due to pandemic situation EMI Plans Available Early Bird Discount 5%** **Contact your program advisor for last date Program Fee 3 Years Work Exp Recommended Engineering/Programming Background mandatory Eligibility Selection (as per eligibility criteria) Pre-screening assessment and documentation EXECUTIVE EDUCATION 14

13. Joint Post-Graduate Certification from Wiley and IIT Roorkee ?????????????????????????????????? ?????????????????????????????????????? ??? ????????????? ????????? ??????????????????????????????????????????????????????????????? ???????????????????? ???????????????????????????????????????? ??????????????????????????????????? ????????????????????????????????????????????????????????????????????????????????????????????????????? ???????? ???????????? ???????????????????? ?????????????????? ??????????? ????????????????? ?????????????????????? ????????????????????????????????????????? ???????????? ???????????????? ?????????????????? ???????????? ???????????????? ??????????? Get #YourNXTAdvantage EXECUTIVE EDUCATION 15

14. WileyNXT Digital Certificate As we plan to help the workforces of the world adapt to digital transformation, we believe your certificate should also be digital. A unique digital identity assigned to you, that certifies your skills achieved during the WileyNXT programs. IIT ROORKEE PG CERTIFICATION AI FOR DIGITAL BUSINESS AND E-COMMERCE DIGITALCERTIFICATE Unique Globally Recognized Certificate Number Verified Skills Easy Social Sharing on Professional Networks EXECUTIVE EDUCATION 16

15. ABOUT IIT ROORKEE Indian Institute of Technology - Roorkee is among the foremost of institutes of national importance in higher technological education and in engineering, basic and applied research. Since its establishment, the Institute has played a vital role in providing the technical manpower and know-how to the country and in pursuit of research. The Institute ranks amongst the best technological institutions in the world and has contributed to all sectors of technological development. It has also been considered a trend-setter in the area of education and research in the field of science, technology, and engineering. 1st Position among the IITs in the Citations per Faculty parameter in the QS World University Rankings. The Institute had celebrated its Sesquicentennial in October 1996 and now completed more than 170 years of its existence. It was converted to IIT on September 21, 2001 by an Ordinance issued by the Government of India declared it as the nation’s seventh Indian Institute of Technology, an “Institution of National Importance”. NIRF Rating of 6th Raking Among Engineering Colleges and 9th Among Overall Colleges in India in 2020. EXECUTIVE EDUCATION 16

16. Wiley presents WileyNXT — an award-winning and innovative learning solution designed to bridge the skill gap for the jobs of tomorrow. Along with conceptual learning, 60% of our programs focus on contextual learning with skilling exercises and projects based on real-life business problems. With the Wiley Network and best in class Wiley content and courseware, a WileyNXT learner is all set to step into the future. WileyNXT programs have been designed by Wiley Innovation Advisory Council — a body of 40+ Industry and Academia leaders. Our programs have been developed to build a problem-solving mindset and solve real world business challenges. “The WileyNXT initiative of three-pronged approach of equipping the workforce with technology, domain and exposure to real problem sets across the industries is very unique.” — ANSHU SHARMA RAJA Managing Director, Standard Chartered Bank “WileyNXT makes learners ready and employable by the time they can finish their courses, by blending the right mix of theory and practice, and building ancillary skills to offer a stronger and more credible resource to organizations.” “WileyNXT is a learning initiative that is "Born Digital". It leverages an immersive platform to address the learning needs of the corporations and their people by focusing on the skills that drive Digital Business. The WileyNXT differentiation comes from bringing together great learning content from their ability to leverage Wiley's pedigree of a global community of authors, hands-on labs to simulate real world problems skill-based assessments that test the ability to perform on the job". — ASHISH SINGRU Sr. Director and Head, Global Business Analytics Center, eBay “An initiative like WileyNXT would add not just 1x or 10%, but would definitely propel at a much larger extent.” — ANEES MERCHANT — JOVAN TEO - AN RAO, Global Business Head – Digital and Insights, Course5i NSF, Singapore (Wiley Certified Data Analyst) Learning Sherpa and ex-CLO, Cognizant Technologires “Overall flow was quite good and a variety of content was taught. Application of what we learnt to apply to real life situations were also shown which was rather useful.” “The course is useful for my degree as I learn higher level stuff [here] which I have not learn in NUS (I think lets say university instead of naming one), and it allows me to start off earlier. At work it will be relevant if i take on data analyst role upon graduation.” “I feel accomplished and proud to be a Wiley certified Data Analyst and I believe this will definitely improve my employability. I will definitely carry on with the advance courses to further improve myself and equip myself with better skills.” – CHOU BI YUN WileyNXT Learner, Singapore – JOVAN TEO WileyNXT Learner, Singapore – MEGAN WileyNXT Learner, Singapore 17 EXECUTIVE EDUCATION

17. In context of these problem statements, the only way to arrive at an effective solution is by bringing in thought leaders from both industry and academia together and engaging in discussions and collaborations that lead to concrete outcomes. With this intent in mind, Wiley conceptualized the Wiley Innovation Advisory Council (WIAC) as a forum of top influencers, thought leaders, business leaders and industry experts willing to contribute towards the Future of Work and Future of Learning. The Wiley Innovation Advisory Council (WIAC), conceptualized by Wiley, has a mission to foster exchange of topical industry insights and technology trends, evangelize innovation and thought leadership and collaborate to develop industry-focused learning and research frameworks and platforms for AI and exponential technologies. The vision is to lead to a sustainable industry academia partnership, joint talent development and R&D Initiatives relevant for Industry 4.0 . Wiley Innovation Advisory Council (WIAC) EXECUTIVE EDUCATION 18

18. For over 200 years, Wiley has been helping people and organizations develop the skills and knowledge they need to succeed. We at Wiley, are dedicated to developing efficient learning products, digital transformation Get The Wiley Edge education, learning, assessment and certification solutions to help universities, businesses and individuals move between education and employment and achieve their ambitions. 4000+ Experts and SMEs across the globe 210+ Years of excellence in Academia & Research 33M Learners across the globe 70+ University Collaborations 100% of World's researchers leverage Wiley Journals Recognised and Empanelled by WileyNXT has been recognized by Fast Company’s World Changing Ideas 2020 for its outstanding innovations in education. Government of Singapore EXECUTIVE EDUCATION 19

19. #TechitLikeHer Scholarship For Women #TechitLikeHer – Women in tech – still sounds like an oxymoron? Sadly yes. WileyNXT aims to address the lack of inclusivity for women in fields of Technology. This initiative is in alignment with WileyNXT‘s vision to develop the workforce of the digital transformation era and bring women to the forefront of this journey to the destination. 50% Scholarship on program fee for the Highest Scoring female candidate in the pre-assessment examination EXECUTIVE EDUCATION 20

20. #LearnToWin JOB Assistance Nothing should stand between you and your goals. Winning means a lot of hard work and little bit luck to get the right opportunity. Presenting #LearnToWin JOB Assistance While WileyNXT Programs ensure to whet the winning edge in you, our #LearnToWin JOB Assistance helps you get closer to the right opportunity. This is a unique job assistance plan where you get to highlight your WileyNXT and Top Tier Institution Joint Certifications to your prospective employers. And that’s not all, this job assistance plan comes with a plethora of benefits. Pro-membership on iimjobs.com Spotlight on iimjobs.com and hirist.com Pro-Features on hirist.com Contact Your Program Advisor to Know More 21 EXECUTIVE EDUCATION

21. #LearnToWin IIT Roorkee – Wiley Post Graduate Certification in AI for Digital Businesses and E-commerce Developed by IIT-Roorkee faculty and Top WIAC AI and Digital Leaders in ecommerce and digital industry for immediate industry-readiness Real World Use Cases, Industry Immersions with real-world use cases from Digital and Ecommerce Business Domain, classes taught by industry experts. Intensely Application Focused learning experience with numerous hands-on demonstrations alongside concepts in the classes Gain Expertise in high demand tech skills such as Cutting Edge Machine Learning, Deep Learning and AI techniques Practical exposure to work on numerous hands-On lab exercises with Ecommerce focused data-sets Experience classes by: • IIT-Roorkee Faculty and Experts – Best in Class Academics • Global Wiley experts and Star faculty • Top industry leaders and CXO who lead AI and digital technologies in digital/ Ecommerce domain Capstone project to enabling end to end problem solving #TechitLikeHer Scholarship Get access to global courseware from Wiley EXECUTIVE EDUCATION The WileyNXT Executive Education Programs are state of art courses to harness the skills of tomorrow. The curriculum and the learning experience have been carefully crafted by program architects to ensure the learner is ready to lead the future with upskilled business acumen. These special courses are co-created by Wiley along with Wiley innovation and Advisory council (WIAC) with India’s top tier B-schools and institutes. “Session flow was fantastic. Great session with well managed time and interactions, with great content and communication.” 8.7/10 Learners Recommend WileyNXT Executive Education Programs Vinay Sharma, IIM Lucknow - Wiley Executive Education Program in Data and Business Analytics, Batch of 2020 Get in Touch with Our Program Advisor professionallearning@wiley.com +91 7827950998 Give us Missed Call or Whatsapp Us www.wileynxt.com @Wileynxtonline EXECUTIVE EDUCATION 22