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Customer Strategies. First Decision in the Marketing Process is to select Customers/Market to Target with a Business OfferTarget Mass Market (All Customers)Target Segments (Specific or Several Different Market/Customer Groups)Target Niche Markets. Potential Customers reflect the Business Offer. Mass Marketing suitable for Large Companies with Mass Market ProductsSell High Volumes of same Product at Low CostUniform Business OfferGeneric Products/Homogenous ProductsLarge Budgets to Promote1145

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