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Exporting To Canada Program Pre-amble Canadian Facts and Figures British Columbia Facts and Figures Info About Orca Creative Our Business in Canada How We Achieved it. Some Barriers to Success Some Facts and Figures What do you really know about CANADA? 2 nd largest Land Mass

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Presentation Transcript
slide2
Program
  • Pre-amble
  • Canadian Facts and Figures
  • British Columbia Facts and Figures
  • Info About Orca Creative
  • Our Business in Canada
  • How We Achieved it.
  • Some Barriers to Success
slide3
Some

Facts and Figures

What do you really know about

CANADA?

slide4
2nd largest Land Mass
  • 49th Parallel to North Pole
  • Atlantic to the Pacific Ocean
  • 3 territories
  • 10 Provinces
  • 2 Official Lanquages
  • Most Diverse Culturally in the World
newfoundland and labrador prince edward island nova scotia new brunswick quebec ontario manitoba
Provinces and Territories
  • Alberta
  • Saskatchewan
  • British Columbia
  • Yukon Territory
  • Northwest Territories
  • Nunavut

Newfoundland and Labrador

Prince Edward Island

Nova Scotia

New Brunswick

Quebec

Ontario

Manitoba

slide7
British Columbia
  • Gateway to the Pacific
  • Washington States Closest Canadian Trading Partner
  • British Columbia is the westernmost of Canada's 10 provinces.
  • Washington State, Idaho and Montana border B.C. to the south, Alberta to the east, the Northwest and Yukon territories to the north, and Alaska to the northwest.
slide9
British Columbia

People of British Columbia

population 4.31 million people as of July 2006.

Home to people of many different origins, cultural traditions, languages, ethnicities, and religions.

B.C.'s aboriginal people are known as First Nations. There are 197 First Nations bands in the province, such as the Gitxsan, Haida, Nisga'a and Squamish.

The top 10 languages spoken are now (according to the 2001 Census): English, Chinese (including Cantonese and Mandarin), Punjabi, German, French, Tagalog, Spanish, Italian, Korean, and Dutch.

Each year, over 40,000 immigrants from around the world arrive in B.C

slide10
British Columbia

One Big Province

B.C.'s total land and freshwater area is 95 million hectares, larger than France and Germany combined. Only 30 countries are larger.

British Columbia only occupies about 10 per cent of Canada's land surface.

B.C. has more than 850 provincial parks attracting about 24 million visits every year.

Since 2001over 1.8 million protected hectares in the Central Coast and North Coast of B.C. preserve some of the world’s largest intact temperate rainforests.

This includes 200,000 hectares of habitat for the world-famous Spirit Bear, B.C. official mammal.

slide11
British Columbia

More Than Beautiful Scenery

Natural resources and related manufacturing industry B.C.’s top employers.

British Columbia’s fastest growing sectors are: 

Tourism, hospitality and entertainment;

Information technology,

Engineering and scientific services;

Advanced manufacturing; and

Financial, business and information services.

slide12
British Columbia
  • More Than Beautiful Scenery
  • B.C. is the third largest film production centre in North America after New York and Los Angeles
  • The six leading technology clusters in B.C. are:
  • Biotechnology/life sciences,
  • Energy technologies,
  • Information and communications technology,
  • New media,
  • Sustainability technologies
  • Wireless technologies
slide13
Established 1980

A Global Design Firm

vancouver british columbia woodinville wa u s a china 3 europe 3 czechoslovakia 1 poland 1
A Global Design Firm

North American Offices

Affliate Offices

Vancouver, British Columbia

Woodinville WA, U.S.A.

China (3)

Europe (3)

Czechoslovakia (1)

Poland (1)

slide15
GlobalServices

Include the followng

Design

Engineering

Production

Project Management

Storage

Deployment

Installation

Logistics Management

Document Management

slide16
GLOBAL PRODUCTS

Turn Key

Full Architectural Design and Engineering Interior Design Sales Centers Visitor Centers Museums Mall Kiosks Custom Trade Show Exhibits Pavilions Custom Displays Point of Purchase Programs Graphic Design / Production Environmental Signage Branding Logistics Management and Transportation

slide17
Clients Served

Partial List: U.S. and Canada

B.C. Olympic / Paralympic Winter Games Secretariat Weyerhaeuser Canada / U.S. Starbucks Canada / U.S.A. AT&T Cingular Wireless Washington Mutual Bank Trans-link Boeing Aircraft Canada / U.S. Seattle Art Museum Outdoor Sculpture Park Spacelabs Healthcare Swiss Water Canada Fox Sports Network, Canada / U.S. Japan Radio Mfg

slide18
Clients Served

Partial List: Europe

Mercedes Benz SAP AG Vies Mann Werke Messe Frankfurt Services Loewe Opta Dt. Messe AG MB-Capital Staatskanzlei Rheinland Pfalz Michelin Boeing Aircraft. Spacelabs Healthcare Swiss Water Canada Fox Sports Network

slide19
Clients Served

Partial List: Asia

BJinn Pin Electronic Corp MEK Technologies BiWin Manufacturing Hai Po Systems Government of Hong Kong Shanghai General Motors

beijing shanghai tokyo dubai monte carlo paris frankfurt london kuwait amsterdam kent wa
Projects Delivered To

Many Exotic Places

Beijing

Shanghai

Tokyo

Dubai

Monte Carlo

Paris

Frankfurt

London

Kuwait

Amsterdam

Kent WA

slide23
Delivering

two million

In 2010 Related Projects

slide24
Bidding on

almost

10 million

more

really not that hard at all
Really ?Not that hard at all

But it did require work, lots of it

slide27
Established 1980

Research

Awareness

Positioning

Strategic and Tactical Planning

slide28
Research

Orca Deliverables

Who was doing similar things in B.C. and how were they selling it

What was the best means of becoming aware of opportunities

What did Orca need to do to be both qualified and acceptable to B.C. Organizations

Established 1980

slide29
Awareness

Increase the awareness of local (WA) influencers as to Orca’s existence and credibility

Increase Orca visibility in our target market

Increase Orca awareness of pending opportunities in our target market.

Established 1980

slide30
Positioning

We involved our clients

We opened offices in B.C.

We associated Orca with credible WA organizations and got involved.

We networked very seriously in B.C. and the U.S.

Established 1980

slide31
Strategic and Tactical Planning

We planned our marketing/ sales strategy in advance and stayed consistent

We intentionally did not oversell our capabilities.

We are selective in what business we go after and we are careful to deliver as promised

We looked for and found opportunities created by the games but not related directly to the games.

We forged alliances and developed in country partnerships.

Established 1980

We educated ourselves as to what sustainability and “legacy” really meant to those responsible for the 2010 winter games

what we found
What We Found

A Welcoming Audience

Helpful Agencies (U.S. and Canada)

Open and Fair approach to awarding contracts

Minimal barriers to market entry (the border not withstanding)

Solid opportunities which will continue beyond the 2010 games themselves

slide33
Barriers to Success
  • Lack of Commitment
  • Impatience with process
  • Lack of Planning and Follow up
  • Failure to understand the culture
  • Failure to understand the market
  • Waiting for the “Big Deal”
  • Inconsistent or Confusing messages
slide34
Established 1980

A Global Design Firm

Thanks You

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