Exporting To Canada Program Pre-amble Canadian Facts and Figures British Columbia Facts and Figures Info About Orca Creative Our Business in Canada How We Achieved it. Some Barriers to Success Some Facts and Figures What do you really know about CANADA? 2 nd largest Land Mass
Facts and Figures
What do you really know about
Newfoundland and Labrador
Prince Edward Island
People of British Columbia
population 4.31 million people as of July 2006.
Home to people of many different origins, cultural traditions, languages, ethnicities, and religions.
B.C.'s aboriginal people are known as First Nations. There are 197 First Nations bands in the province, such as the Gitxsan, Haida, Nisga'a and Squamish.
The top 10 languages spoken are now (according to the 2001 Census): English, Chinese (including Cantonese and Mandarin), Punjabi, German, French, Tagalog, Spanish, Italian, Korean, and Dutch.
Each year, over 40,000 immigrants from around the world arrive in B.C
One Big Province
B.C.'s total land and freshwater area is 95 million hectares, larger than France and Germany combined. Only 30 countries are larger.
British Columbia only occupies about 10 per cent of Canada's land surface.
B.C. has more than 850 provincial parks attracting about 24 million visits every year.
Since 2001over 1.8 million protected hectares in the Central Coast and North Coast of B.C. preserve some of the world’s largest intact temperate rainforests.
This includes 200,000 hectares of habitat for the world-famous Spirit Bear, B.C. official mammal.
More Than Beautiful Scenery
Natural resources and related manufacturing industry B.C.’s top employers.
British Columbia’s fastest growing sectors are:
Tourism, hospitality and entertainment;
Engineering and scientific services;
Advanced manufacturing; and
Financial, business and information services.
A Global Design Firm
North American Offices
Vancouver, British Columbia
Woodinville WA, U.S.A.
Include the followng
Full Architectural Design and Engineering Interior Design Sales Centers Visitor Centers Museums Mall Kiosks Custom Trade Show Exhibits Pavilions Custom Displays Point of Purchase Programs Graphic Design / Production Environmental Signage Branding Logistics Management and Transportation
Partial List: U.S. and Canada
B.C. Olympic / Paralympic Winter Games Secretariat Weyerhaeuser Canada / U.S. Starbucks Canada / U.S.A. AT&T Cingular Wireless Washington Mutual Bank Trans-link Boeing Aircraft Canada / U.S. Seattle Art Museum Outdoor Sculpture Park Spacelabs Healthcare Swiss Water Canada Fox Sports Network, Canada / U.S. Japan Radio Mfg
Partial List: Europe
Mercedes Benz SAP AG Vies Mann Werke Messe Frankfurt Services Loewe Opta Dt. Messe AG MB-Capital Staatskanzlei Rheinland Pfalz Michelin Boeing Aircraft. Spacelabs Healthcare Swiss Water Canada Fox Sports Network
Many Exotic Places
In 2010 Related Projects
But it did require work, lots of it
Strategic and Tactical Planning
Who was doing similar things in B.C. and how were they selling it
What was the best means of becoming aware of opportunities
What did Orca need to do to be both qualified and acceptable to B.C. Organizations
Increase the awareness of local (WA) influencers as to Orca’s existence and credibility
Increase Orca visibility in our target market
Increase Orca awareness of pending opportunities in our target market.
We involved our clients
We opened offices in B.C.
We associated Orca with credible WA organizations and got involved.
We networked very seriously in B.C. and the U.S.
We planned our marketing/ sales strategy in advance and stayed consistent
We intentionally did not oversell our capabilities.
We are selective in what business we go after and we are careful to deliver as promised
We looked for and found opportunities created by the games but not related directly to the games.
We forged alliances and developed in country partnerships.
We educated ourselves as to what sustainability and “legacy” really meant to those responsible for the 2010 winter games
A Welcoming Audience
Helpful Agencies (U.S. and Canada)
Open and Fair approach to awarding contracts
Minimal barriers to market entry (the border not withstanding)
Solid opportunities which will continue beyond the 2010 games themselves
A Global Design Firm