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  1. MTAC Briefing Intelligent Mail – Importance and Vision February 5, 2003 IMAQ Charles Bravo, Sr. V.P. Intelligent Mail and Address Quality (IMAQ) Gary Reblin, Manager IMAQ Planning and Standards

  2. USPS Objective Intelligent Mail and Address Quality Transformation Plan – “The Postal Service must find ways to use existing resources to generate new revenues to offset anticipated losses from electronic diversion. Our products and services must also be flexible enough to adapt to 21st century technological advances.” • Leverage existing infrastructure to provide information • Pursue value-added services and enhance current product offerings

  3. #JNS0069TWK2874# EXP JUN 04 Example Sample code location “One Code Vision” Intelligent Mail and Address Quality Vision Use one code on a mail piece to uniquely identify and track that mail piece

  4. Align USPS, Mailer and Customer Needs Intelligent Mail and Address Quality • Existing Market Research has provided insight into mailer needs • Participants: • Marketing, Fulfillment, Financial decision-makers • Findings: • Value to tracking and tracing information • Existing infrastructure needs to be considered • Simple web-based solutions are needed to reach small and mid-sized businesses • Services should be flexible to adapt to unique needs • Price sensitivity towards intelligent mail • Use MTAC sub-committee research and findings

  5. First Steps Intelligent Mail and Address Quality Develop cost-effective phased strategy • Identify Opportunities • Provide additional value to product and services • Minimize additional costs for everyone • Incorporate privacy and security features • Resolve service performance problems • Upgrade Infrastructure • Standardize Mail Piece Coding

  6. Intelligent Mail and Address Quality Action: Mail Piece Scanning • Data Acquisition • Standardized technology • Offer competitive product offerings • Near real time signature confirmation

  7. Entry Scans Action: Mail Visibility Leads to Service Intelligent Mail and Address Quality Tracking Information Service Information + = Form PS 3152-A PLANET Code 7

  8. Action: Reduce Postal Processing Costs Intelligent Mail and Address Quality • Leverage new advances in parcel sorting automation, Postal Automated Redirection System: • Provide routing information in the current codes • Click-n-Ship • Returns • Provide database link with ACS information • Participant identification

  9. Action: Shared Infrastructure Intelligent Mail and Address Quality Create Infrastructure to offer near real-time flow of plant data • Drive down future program and future investment costs Integrated Data Server OUT TO DISTRICT SERVER P&DC ETC FSM881 MPI LAN RCR DBCS AFSM100 UFSM1000 MLOCR AFCS CSBCS SPC STATION/ASSOCIATE OFFICE

  10. Intelligent Mail and Address Quality Summary • Migrate to a “One Code” vision by consolidating existing identifiers where possible. • Work to upgrade infrastructure to provide near real time information • Keep sight of the customers’ business needs to further our understanding of the feasibility of various strategies and alternatives.