Lovingly made by Adrienne Bacon

1. Biscuits you can share with your human Lovingly made by Adrienne Bacon

2. Decide: Why did I choose this product? • I have a love for human and animal health. I have worked in Veterinary medicine for over 13 yrs as an LVT. • Wanted to make something that humans and animals could enjoy together. • I give my furry kids almost everything I eat. • When hiking you do not want to carry a lot of food with you, and this product allows you to carry less. Penny KiKi

3. Discover: Who is going to buy these? • Denverites take their dogs practically everywhere and treat them as a part of the family. • You can find dogs sitting outside popular Denver coffee shops with bowls of water set out just for them, and inside Home Depot where the employees carry treats in their smocks. • Americans are spending more and more on their pets every year. • Total U.S. Pet Industry Expenditures: • $370 million on pet costumes in 2012 • $51 billion on pets in 2010 • $53 billion on pet in 2012 • $55 billion is expected for 2013 • Colorado is a very dog friendly state. • Boulder is 4th in the U.S. • Colorado Springs is 2nd in the U.S.

4. Develop: How did the recipe evolve? • Have knowledge of what dogs can eat and what they like • Dogs generally like bland foods, but the trick was to make it taste good for humans as well. • Searched online and found various recipes, and wrote down some ingredients that I might use • Experimented with time & temperature • 8 min @ 350ºF worked best • Trial and error with several batches: • 1st batch was too dry and bland • 2nd batch was more moist, but still bland • 3rd batch was the best

5. Define: Ingredients Dry: • 2 cups whole wheat flour • 1 cup oats • ½ cup nonfat dry milk • ½ tsp salt • 2 tsp cinnamon • 2 tbsp ground flaxseed • Wet: • 2 eggs • ½ cup peanut butter(creamy or crunchy) • 1 cup pumpkin • 3 tbsp molasses • ½ cup packed brown sugar

6. Define: Label & packaging • Clear bag so you could see the product, & it is simple and clean • Natural brown label to convey a natural product • Chose a hand print with a paw print in the middle to shown that it is human & animal friendly • Front label: • brand name is in the middle and text is larger so it stands out more • Tag line “One for You & One for Me” • Who made the product • Back label: • A funny, memorable saying, “Biscuits you can share with your human” • List of ingredients

7. Taste Test • I have two dogs and watch several others • Which means there was a variety of breeds and ages to use as my test subjects • Total of 8 canines and 2 felines • Three were “picky” eaters, and they gobbled them up and begged for more • One feline ate the batter and the other nibbled on a biscuit

8. Test Subjects:

9. Other results: • No test subjects experienced any GI indiscretions. • Biscuits were kept in a sealed container and were able to be eaten weeks after they were made. • Several humans ate the biscuits from batches 1 & 2, which were noticeably dry and bland. • Third batch of biscuits proved to have a sweeter taste and had more moisture.

10. Nutrition Analysis: Nutrition Grade B+ Nutrition Facts - Amount Per Serving Calories 29 Calories from Fat 8 Total Fat 0.9g Trans Fat 0.0g Cholesterol 3mg Sodium 23mg Total Carbs 4.5g Sugars 1.6g Protein 1.1g Vitamin A 8% Vitamin C 0% Calcium 1% Iron 2%

11. Deploy: Promotion & Advertising • Sold at specialty pet shops, grooming salons, animal training facilities, BICO truck • Advertise at dog parks, sports facilities, and anywhere humans &animals interact with each other • Bark for Peace does make a biscuit that humans\ can eat with dogs

12. References: • www.americanpetproducts.org/press_industrytrends.asp • http://www.barkforpeace.com • http://caloriecount.about.com/cc/recipe_analysis.php