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Activity: Pretesting the Campaign Logo Activity Venue: MTWG/ ManCom meeting and Discussion with Target Audiences Activity Date: August 16-20, 2013. Pretesting Details. 1. What have you understood of the picture that I have shown to you?.

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Activity: Pretesting the Campaign LogoActivity Venue: MTWG/ManCommeeting and Discussion with Target AudiencesActivity Date: August 16-20, 2013

Pretesting Details

1.What have you understood of the picture that I have shown to you?

The picture represents the current activities of upland and coastal resources of LGU-Bindoy.

2. The black spots remind us about the MANTALIP RESERVE

This picture would tell us of our responsibility towards concerning the MPA more particularly its protection against the intruders.

4. No problem about the slogan “AngmgaSangktwaryo: AtongBahandi, AtongAmpingan: because it can be understood easily .


2.What do you like about the campaign logo?

1. The picture of campaign logo looks like very good but we should add another color to make it more attractive and all the fishers can distinguish it very easily.

2. The tagline nga “AngmgaSangktwaryo; “AtongBahandi ,Atongampingan” since this means Calling for action to protect the marine resources.

3. The colors used are very appropriate for our on going activities in the upland and marine resources.

4. Our campaign logo has originality and uniqueness.

3 what are your suggestions about the campaign logo
3. What are your suggestions about the campaign logo?

1. Add more colours so that it will looks very nice and beautiful.

2. Instead of the word “ sancutaries” change it to sanctuaries.

3. The sIlhouetteof Mantalip marine guardhouse/facility appear on the black spot cannot be easily be recognized and should be improved.

activity pretesting of mascot
Activity: Pretesting of Mascot

Pre-Testing Details

What did you observed about the mascot?

-very cute and beautiful

-can be easily recognized as black spotted snapper

How do you know that fish is black spotted or Labongan?

-Because of its distinguishing features of the mascot which is the blackspots.


- ready for production


What did you feel if you see this mascot?

  • MalipaykaydaghanglabongannganagpuyosaMantalip Reserve, ngamorag nag bantaysamaongdapit.

You will not be afraid if this will become our campaign mascot ?

-Dilisiyakahadlokankayilado man siyamgatawougmgabata

-Dependesanaggamitniini pod, kung maayomodala, makigsandurotsamgatawomohalog-halogugmo-akbayparadilinamahadlokangmgabataugubangtawo.

What are your suggestions about the name of Mascot?

  • labo

-Perobabaye man angatongmascot

  • lovi

-Mas maayokaybabaye man anghitsurasa mascot ugmahigumaonngangalan

-Maanindotngapaminawonangmaongngangalan “lovi” ,dalirangamahinumdoman

  • Alo

- But it sounds not good because the “alo” means lokosabisaya

What are the characteristics sa Mascot?

- Hinayaw, kosogmoabi-abi, hingumedya, makighugoy-hugoy, abtik, mahigalaonsamgabataugmgatigulang

activity pre testing of billboard
Activity: Pre-testing of Billboard

What is your observation about the picture of Billboard?

-Lack of essentials elements that will explain the purpose of the picture


-Dungaganuglaingmga picture



- Duganganugcolorsang poster





- Magduha-duhanaangmananagatsapagsulodsasangtwaryoaronmanagatkai basin silaereportpinaagisa hotline number.

  • Unsay suggestion ninyoasaibutangang billboard?

-Adtoibutangkonasa mag stambayangmgamananagat

-Kinihanglandaghanangmakakitaniinibisan pa angtagalainglugar


-Butanganug billboard angentradasapagsoluduggawassabindoy.



  • - Campaign Logo – needs a little modification; just add one color (yellow) to make it attractive.
  • Mascot

– no changes and ready for production,

  • Bill board

– majority decided to modify and right after it will be pre-tested again by the MTWG/Mancom and the Fisher.

- Billboard will be installed where the fishers spend their drinking session.


745 ha. Reef System

Mantalip Reserve



----- 72 has. Mangrove

----- 52 has. Seagrass

----- 745 has Total Coral Reef System

  • Encroachment of Commercial Fishing Boat near the boundaries of the MPA Sites.
  • Fishing with the use of compressor inside the MPA area.
  • Illegal fishing
  • Fishing Pressure
target audience
Target Audience

Muro-ami fishers

Using fine-meshed nets

Hook & Line fishers

campaign solutions barrier removal 1 alternative livelihood projects other than fishing
Campaign Solutions: (Barrier Removal)1. Alternative Livelihood Projects other than fishing

Seaweeds culture

Mud crab Fattening

Livestock dispersal

Swine Dispersal

Strict implementations Fishery Laws and Ordinances and Seaborne Patrol Activities conducted regularly by FLET.

Presence of working Speed boat PL 480 from BFAR-7 used for seaborne patrol activities and as deterrent for the local fishers from doing illegal fishing.



( “A Network of Marine Protected Area “)







“Marine conservation is not only my concern but it is everybody’s concern”

definition of theory of change toc
Definition of Theory of Change (ToC):
  • The Theory of Change is a general formula using strategic plan that shows the conservation impact of our Pride Campaign and also a complete package in a simple way that We will be able to use to run at our site. This strategy has concise documents which biodiversity threat due to the negative actions of our local fishers that iwill focus on and how iwill change this group of behaviors so that the threat in our MPA sites will be reduced and could possibly achieve our positive target which is sustainable fishing because of our environmental conservation in order for us to live and survive .