marketing in today s world n.
Download
Skip this Video
Loading SlideShow in 5 Seconds..
Marketing in Today’s World PowerPoint Presentation
Download Presentation
Marketing in Today’s World

Loading in 2 Seconds...

play fullscreen
1 / 18

Marketing in Today’s World - PowerPoint PPT Presentation


  • 183 Views
  • Uploaded on

Marketing in Today’s World. Chapter 13.1 Introduction to business and marketing. Objectives. Define marketing. Identify the functions of marketing. List the elements of the marketing mix. The Main Idea. To sell their products or services, businesses engage in marketing activities .

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'Marketing in Today’s World' - ananda


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
marketing in today s world
Marketing in Today’s World

Chapter 13.1

Introduction to business and marketing

objectives
Objectives

Define marketing.

Identify the functions of marketing.

List the elements of the marketing mix.

the main idea
The Main Idea

To sell their products or services, businesses engage in marketing activities.

They find and analyze potential customers and then try to meet their wants and needs.

the basics of marketing
The Basics of Marketing

To market a product successfully a company must understand:

  • What people want to buy
  • Why they want to buy it
the basics of marketing1
The Basics of Marketing

A company must know the market.

In the global marketplace, many countries can make up a market.

the basics of marketing2
The Basics of Marketing

Marketing includes studying what people want and designing a product’s packaging.

the functions of marketing
The Functions of Marketing

The seven functions of marketing define all the aspects that are part of marketing.

1

2

Distribution

7

Financing

Selling

MarketingInformationManagement

Promotion

3

6

Product/Service

Management

Pricing

5

4

the seven marketing functions
The Seven Marketing Functions

1

Distributionis the process of getting goods and

services to customers.

2

Financingis getting the money that is necessary for

setting up and running a business.

3

Marketing information management is gathering and analyzing information about consumers, trends, and competitors’ products

4

Pricingis deciding how much to charge for a product or service so the business can make a profit.

the seven marketing functions1
The Seven Marketing Functions

5

Product/service management is obtaining, developing, maintaining, and improving a product or product mix in response to the market.

6

Promotion is any effort to inform, persuade, or remind potential customers about a business’s products or services

7

Selling is providing customers with the goods and services they choose to buy.

the functions of marketing1
The Functions of Marketing

Relationship marketingis part of the selling function of marketing.

It is used to build and maintain relationships with their customers.

the marketing mix
The Marketing Mix

The marketing mixconsists of four basic marketing strategies.

P

P

P

P

Product

Place

Price

Promotion

In recent years, many people have begun to include a fifth P for people.

product
Product

First, marketing is used to find out if there a demand for a product.

Marketing is then concerned with how to make the product appeal to consumers.

graphic organizer
Graphic Organizer

Establish demand

Make the product appealing

Packaging design

Design

Color

Size

Brand name

place
Place

Marketers have to decide how and where customers will buy their goods and services.

Then, marketers have to consider in what kind of location to sell their product.

place1
Place

To make place decisions, marketers select the right channel of distribution.

Distribution decisions affect the price of products.

Marketers can use direct distributionorindirect distribution.

price
Price

A marketer must consider the break-evenpoint.

Questions to Ask When Determining the Price of a Product

1

2

3

How much are customers willing to pay?

Is the price competitive with other products?

Can the company make a profit?

promotion
Promotion

Promotion involves making customers aware of a product.

Advertising and offering discounts are two popular methods of promotion.

promotion celebrity endorsements
Promotion: Celebrity Endorsements

Many big companies hire celebrities to endorse what they sell. A celebrity endorsement is public support from a well-known person for a product or services. Companies put celebrities in their TV commercials and print ads.