1 / 18

Graphic Design

Graphic Design. with Alicia Sanchez. In a nut shell…. Wikipedia says… “ Graphic design is a creative process—most often involving a client and a designer and usually completed in conjunction with printers/developers undertaken in order to convey a specific message to a targeted audience.

anahid
Download Presentation

Graphic Design

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Graphic Design with Alicia Sanchez

  2. In a nut shell… Wikipedia says… “Graphic design is a creative process—most often involving a client and a designer and usually completed in conjunction with printers/developers undertaken in order to convey a specific message to a targeted audience. The field as a whole is also often referred to as Visual Communicationor Communication Design.”

  3. Where do you see it? Today graphic design plays a large part of everyday life! Anything you buy or sell is touched by a Graphic Designer at some point. • Clothes • Packaging • Advertising • Store Spaces • Logos • TV / Movies • Publications • Websites • Mobile Apps • Infographics http://infographiclabs.com/wp-content/uploads/2012/02/Linkedin.jpg

  4. Brand Identity Branding is the entire essence, voice and visual representation of a company. Brand Identity is the LOGO (and sometimes tag line) of a company. It’s often the first impression a company can make and a way for customers to identify who they are in the crowd. ………………………………. http://www.huffingtonpost.com/2012/02/19/logos-past-future-corporate_n_1285622.html

  5. Packaging • Food products • Commercial products • Industrial products ………………………………. http://inspirationfeed.com/inspiration/60-creative-examples-of-food-packaging-design/

  6. Advertising • Television Commercials • Radio Ads • Posters, Billboards, Signage • Online Ads (rotating or static) ………………………………. http://whatwasthatnumberagain.com/2012/02/06/budweiser-canadas-flash-fans/ http://www.uproxx.com/uncategorized/2012/02/minimal-movie-posters-for-best-picture-nominees/#page/1

  7. Publishing • Books • Magazines • Newspapers ………………………………. http://annyas.com/dick-bruna-book-covers-oss-117/ http://vanessatorweihe.files.wordpress.com/2010/11/cover-edited.jpg

  8. Website Design This has become extremely popular over the past 10 years and is the fastest growing industry for designers. • “UI Graphic Designer” (User Interface) – Someone who designs for software that allows you to skin or design certain elements of its interface, such as WordPress.org • “UX Designer” (User Experience) – Someone who designs how the user interacts with the digital platform they are using. • “Web Designer” – Someone who designs for any online application. Websites, Email Templates etc. Today with any online design career it’s an asset and sometimes a necessity to know HTML and CSS coding practices.

  9. Environmental Design This borders on Interior Design, it is the visual experience one has when in a space such as a store or booth. ………………………………. http://www.nad-design.net/media/nad_site/dados/design_center/imagens/2011/05/05/movicel_environmental_1.jpg http://evilsigntist.com/uploaded_images/off_the_wall_02-721882.jpg http://i00.i.aliimg.com/photo/v0/109711934/Point_of_Purchase_Display.jpg • Displays • Signage • Layout and flow • Store front • Window displays

  10. Niche Design This includes anything more traditional, handmade, artisan-like such as greeting cards, invitations or specialty event materials. ………………………………. http://papercrave.com/easter-cards-invites-by-quill-fox/ • Greeting Cards • Invitations • Interior Décor (wallpaper etc.) • Music Album Covers • Movie Posters

  11. The Basics… Colleges want to see you experiment with the following: • Typography • Photography • Design principals • Brand Identity • Layout (Golden Mean) • Colour Theory • Mixed Mediums • Fine Art (drawings, paintings) • Understanding of Marketing http://www.jessicahische.is/lettering/astamp

  12. The Deadly Sins 1. Plagiarism According to the Merriam-Webster Online Dictionary, to "plagiarize" means: • to steal and pass off (the ideas or words of another) as one's own • to use (another's production) without crediting the source • to commit literary theft • to present as new and original an idea or product derived from an existing source. In other words, plagiarism is an act of fraud. It involves both stealing someone else's work and lying about it afterward. • Spelling Mistakes • grammar mistakes, places, language discrepancies or people • Designing without a purpose • Why are you creating the visual you have? Every design you create should communicate something of value • Put yourself in the viewer’s shoes…does your design make sense to you now? • Ask for another’s perception of your work

  13. What it’s really like • Fast paced – deadline oriented • Technical minded – work with printers and developers • Ability to be creative within parameters set by your client • Unlike fine art, graphic design is creating art for a purpose of selling a company, product, service or event • Confidence without arrogance – believe in your abilities! • Forever changing and shifting – there is always something to learn, no matter how experienced you are

  14. That about sums it up.

More Related