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Critical Theory. Writers and their key ideas Dean Wall Gary Burke. Writers. Ferdinand De Saussure. Swiss linguist whose ideas laid a foundation for many significant developments in linguistics in the 20th century His views revolutionized the study of language

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critical theory

Critical Theory

Writers and their key ideas

Dean Wall

Gary Burke

ferdinand de saussure
Ferdinand De Saussure
  • Swiss linguist whose ideas laid a foundation for many significant developments in linguistics in the 20th century
  • His views revolutionized the study of language
  • He is considered one of the fathers of Semiotics
ferdinand de saussure key ideas1
Ferdinand De Saussure – Key Ideas
  • Created the theory that humans make a separation between the word and its meaning
  • In this theory:
    • A signifier is the culturally shared sign which represents the real world understanding of the sign or symbol
    • The signified,each individual forms (through association or accommodation) a mental schema that is applied during the communication process to create meaning
ferdinand de saussure influences
Ferdinand De Saussure – Influences

Influence on new media:

  • Yes
  • People associate certain colours with different things (eg. The color red = Warning, Danger, Blood)
  • When developing media people have to be aware of these things.
noam chomsky
Noam Chomsky
  • American linguist, philosopher, cognitive scientist, historian and activist
  • Professor at MIT for over 50 years
    • Department of linguistics and philosophy
  • Known for his critiques within many areas such as:
    • Capitalism
    • The media
  • Co-wrote the book that explored the topic that news media was a form of propaganda (1988) with Edward Herman
noam chomsky key ideas
Noam Chomsky – Key Ideas
  • To analyze mainstream mass media and its structures and constraints in its role in supporting government and business interests
  • Created a 'propaganda model'
    • Democratic societies use a subtle non-violent means of control
    • Totalitarian systems use violent force to coerce the general public
  • Famous quote:
    • “propaganda is to a democracy what the bludgeon is to a totalitarian state”
noam chomsky influences
Noam Chomsky - Influences
  • Influences on new media?
  • Yes
  • Makes us think about the truths within todays media
    • Not everything we are told is true / how much is
    • Journalism
  • Whoever controls the media can manipulate it
    • North Korea dictatorship