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Managing the Madness In Our Social Media World

Managing the Madness In Our Social Media World. Sourcecon 2010 – Terri Coligan and Gail Houston. Key Topics for Today…. Why Do We Need a Strategy? Our Strategy Can We Measure Effectiveness? Our Journey… and Learnings Technology to Start Your Journey. The World Is Evolving.

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Managing the Madness In Our Social Media World

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  1. Managing the Madness In Our Social Media World Sourcecon 2010 – Terri Coligan and Gail Houston Sourcecon 2010

  2. Key Topics for Today… • Why Do We Need a Strategy? • Our Strategy • Can We Measure Effectiveness? • Our Journey… and Learnings • Technology to Start Your Journey Sourcecon 2010

  3. The World Is Evolving Our Social Media Strategy does not replace traditional recruiting methods, it compliments it Sourcecon 2010

  4. We did our research Sourcecon 2010

  5. Explored the Sites • Facebook is the largest social network • Twitter is the fastest growing • LinkedIn is one of the oldest “professional” social networks • Sharing Links is wide spread on all sites • If you share a link on Twitter, about 18 other Twitter users visit that link (e.g. 18 unique visitors/Twitter link posted). • For LinkedIn, eight unique visitors on average click through on a link shared in that network. Social Media is one of the most cost effective ways to reach your targeted audience Sourcecon 2010

  6. Site Statistics LinkedIn 60m users Facebook 350m users YouTube 91m daily visitors Twitter 24m users Sourcecon 2010

  7. User Statistics • 96% of Baby Boomers participate in a social network • 73% of all Internet users have one social network • 45% of employers research candidates on social networks • 73% of executives use social networks to search for jobs Sourcecon 2010

  8. What Do They Want To Ask Questions And Get Answers To Talk And Be Heard To Learn And Explore To Engage In Real Conversations With Real People And To Be Influenced But Not Sold To Sourcecon 2010

  9. RSS & job post Wall posts Video Photo Statusupdates Email Intuit careers site Events Tools for creating the buzz Tools for creating the conversation Share Retweet Discussionboards &groups Polls &quizzes Livechat Podcasts Mobiledevices Blogs Sourcecon 2010

  10. Our Metrics Quantitative Measures Qualitative Measures Followers Fans Members Subscribers Applies Interviews Offers Hires Time Cost Resources Views Comments Mentions Retweets User Experience Social Media Sites Brand Results Employees Right Talent Business Candidate Participation Rates Investment Social Media Metrics Are Evolving Sourcecon 2010

  11. It Was Overwhelmingso we had to take a step back Stop the Madness Sourcecon 2010

  12. Create the Recruiter Brand - Before Sourcecon 2010

  13. Create the Recruiter Brand - After Sourcecon 2010

  14. Build Your Network Cox ∙ Candidate Generation Recruiter Intuit ∙ www.intuitcareers.com 415.681.3665 (direct/fax) ∙ chris_cox@intuit.com Find Intuit Careers on: LinkedIn ∙ Facebook∙ Twitter Find Meon: LinkedIn ∙ Face book∙ Twitter

  15. Learn How and What To Post Before • It’s tax time. Need help? TurboTax Tweets Tax and Tech Answers on Twitter @TeamTurboTax. http://bit.ly/bjxrbB • For the Consumer Group’s iPhone application TaxCaster Mobile, life is good at the top • Google list job with Star Trek- like mission • CNN Money 20 Best Money Websites After • Do you want to be part of a team that has embraced social media? Intuit has a cross functional team that is engaging their customers on Twitter @TeamTurboTax to answer tax questions. Follow them to see what cool things they are doing to support our customers and check out http://www.intuitcareers.com to join the fun! • Did you know: Engineers at Intuit created one of iPhones most popular applications, TaxCaster, during the Consumer Group’s first Idea Jam. Check out www.intuitcareers.com to see what other ingenious applications our engineers are working on and how you can be innovative at Intuit, too. • Intuit is on the cutting edge of technology and has teams dedicated to finding emerging technologies. Check out this ComputerWorld magazine article and learn more about innovation at Intuit. • CNN Money 20 Best Money Web Sites http://bit.ly/9NphhE Want to b proud of your company too? We're hiring Cloud & UI Architects; and more. Sourcecon 2010

  16. Utilizing 3rd Party Technology To Save Time Sourcecon 2010

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  18. LinkUp - Automate Job Postings Sourcecon 2010

  19. Social Network AutomationProceed With Caution Facebook Knowledge of Site Integration Is Critical

  20. Tools Within LinkedIn • LinkedIn Outlook Toolbar • LinkedIn Browser Toolbar • Build Your LinkedIn Network • Connect LinkedIn to your Twitter account/s • Create your LinkedIn Public Profile Sourcecon 2010

  21. Tools Within Facebook • Connect Facebook to Twitter (personal and pages – under applications tab) • Fb140 – Friends on Twitter • Use privacy settings to allow applicants to see who you work for Use Keywords Sourcecon 2010

  22. Tools Within Twitter • www.twittergrader.com – find top 100 • www.tweetlater.com – schedule tweets • www.tweetbeep.com – set up alerts • www.twitterfeed.com – set up RSS feeds to twitter • www.tweetstats.com – see your tweet stats • www.tweetfunnel.com – approve tweets Use keywords Title / Company Post open positions Sourcecon 2010

  23. Monitor Our Brand Indeed Google Alerts Yahoo Alerts Glass Door Sourcecon 2010

  24. 3rd Party Application Tools Sourcecon 2010

  25. Tweetdeck/jobdeck.com Sourcecon 2010

  26. Hootsuite.com Sourcecon 2010

  27. Ping.fm Sourcecon 2010

  28. 3rd Party Application Comparison Sourcecon 2010

  29. Follow Intuit Careers • Twitter - @intuitcareers • LinkedIn – http://www.linkedin.com/groups?home=&gid=2435394 • Facebook – www.facebook.com/intuitcareers • YouTube - ww.youtube.com/intuitcareers • Follow Terri - @tcoligan • Follow Gail - @ghouston Sourcecon 2010

  30. Appendix • Research Sites: • www.slideshare.net • www.youtube.com • www.squidoo.com • www.ehow.com • www.mashable.com • Training Guides • Facebook Guidebook – http://mashable.com/guidebook/facebook/ • Twitter Guidebook – http://mashable.com/guidebook/twitter/ • Tweetdeck (Chris Spagnuolo’s EdgeHopper) – http://edgehopper.com/how-to-use-tweetdeck-the-ultimate-twitter-client/ • Hootsuite Part 1 (Chris Spagnuolo's EdgeHopper) - http://edgehopper.com/how-to-use-hootsuite-part-1/ • Hootsuite Part 2 (Chris Spagnuolo's EdgeHopper)- http://edgehopper.com/how-to-use-hootsuite-part-2/ • Ping.fm - http://www.squidoo.com/how-to-use-ping-fm • Digsby - http://www.ehow.com/how_4665630_start-using-digsby.html • Connecting Your LinkedIn Professional Network with Your Outlook Inbox - http://blog.linkedin.com/2010/02/17/linkedin-microsoft-outlook/ • Add Video to Linkedin – http://www.youtube.com/watch?v=0rTTbDzGnuw Sourcecon 2010

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