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Quality Content Creation: Interviewing an Expert

Quality Content Creation: Interviewing an Expert

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Quality Content Creation: Interviewing an Expert

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  1. Quality Content Creation: Interviewing an Expert

  2. Quality Content Creation • A great way to create quality content for your audience is to interview an expert. • Choose an expert in your niche • ask him or her questions on behalf of your audience • You and your audience will learn from the experience and it also gives you high quality content http://dna56.com/share

  3. Quality Content Creation • However, carrying out a good interview requires a great deal of preparation. http://dna56.com/share

  4. Preparing Your Questions • Make a list of questions in advance • Focus on things you think your listeners or readers want to know. • If you don't have ideas, come right out and ask your audience http://dna56.com/share

  5. Do Your Homework • Before your interview, research the expert • Know as much as possible about them • what they do • and their past achievements • It's embarrassing for an interviewer to slip up and not know something everyone in their audience knows http://dna56.com/share

  6. Nailing Down Specifics • Choose a format and decide on a length for the interview • You may want to ask the interviewee if there's a certain format they prefer • for example, interview over Skype http://dna56.com/share

  7. Nailing Down Specifics • Prep your expert on the topics you want to cover and the overall objective of the interview • Explain your audience's point of view • Most interviewers give their subjects the actual questions beforehand, while some prefer the feeling of spontaneity • Ask them if they have any questions about the interview. http://dna56.com/share

  8. Transitioning Between Questions • Go through your list of questions in a way that's natural • You can keep the interview moving by summarizing their answers or commenting on them http://dna56.com/share

  9. When Things Don't Go As Planned • If your interview subject rambles or goes off topic. You need to steer them back on course http://dna56.com/share

  10. When Things Don't Go As Planned • This can be intimidating if they're a famous person or a person of authority, but you have to maintain control of the interview • You can steer it back to the topic by referring to an older answer http://dna56.com/share

  11. When Things Don't Go As Planned • If the person is too quiet, there could be several reasons. If they're nervous, try to set them at ease. • A good way to prevent this is to prepare more questions than you need. http://dna56.com/share

  12. Wrapping up • At the end of the interview, always ask the subject if there's anything else they'd like to add • Give them a chance to promote something if they'd like to • End your interview by thanking them for their time. http://dna56.com/share

  13. Discover the essential building blogs of online success at http://dna56.com/share