MEDIA PLANNING VBS – Lesson 4 “NOTES” - PowerPoint PPT Presentation

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MEDIA PLANNING VBS – Lesson 4 “NOTES”

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  1. MEDIA PLANNINGVBS – Lesson 4“NOTES”

  2. Learning Target: I can create a media plan by analyzing market research. VBS – Awareness of 74% or above with weekly spending on advertising below $200,000.

  3. Key Terms • COST PER REACH • AWARENESS • DEMOGRAPHICS

  4. What is meant by MEDIA? Refers to the different avenues through which a business can reach its current and potential customers.

  5. TYPES OF MEDIA? Broadcast T.V. Cable T.V. Satellite T.V. Radio Newspaper Internet Billboards, signs, flyers, mailings

  6. Sports franchises use media to promote; their teams Merchandise Events Players

  7. Awareness % of potential customers in a specific target audience who are aware of a product’s existence. Fan base has to be aware of what you are selling/promoting.

  8. Who is in charge of this business function? Media Planners Goal – to reach the largest possible % of their businesses target audience while staying within a set advertising budget. Get the most out of your money!!!

  9. Cost Per Reach Cost of an advertising campaign divided by the number of people reached. Print Ad cost = $10,000 People Reached = 200 CPR = $50.00 Easy to do with mailings and person-to-person campaigns.

  10. How do Media Planners accomplish their goals? By drilling down!!! Look at all the data available – regarding your Target Market.

  11. Defining the target segment: Focus is put on common demographic categories: Demographics Age Gender Education Level Income Level

  12. VBS – Lesson 4 “HINTS” • Utilize your survey’s to get as much info about your fan base as you can. • You will use the following media types: • Broadcast - no lower 45 spots / no more than 55 spots • Cable – no lower 95 spots / no more than 130 spots • Radio – no lower 140 spots / no more than 200 spots • Internet – no lower 200 spots / no more than 210 spots Only using - VENnet.com and MMNet.com

  13. VSB - Lesson 4Media Planning Assignment SheetDue Friday , Nov. 9th - End of Class! Will not take late work!