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IA & Web Advertising

Explore the world of web advertising in this insightful overview from Brent Lipinski's Fall 2006 course. Discover the various types of interactive ads, including banner, text, video, and pop-ups. Learn why effective ads are essential in a growing industry that spent over $12.5 billion in 2005. Understand the importance of relevancy, non-intrusiveness, and clear communication in ad design. With tips for creating effective advertisements and a glimpse into future trends like RSS advertising, this guide is essential for anyone looking to navigate the digital marketing landscape.

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IA & Web Advertising

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  1. IA & Web Advertising Brent Lipinski 385E Fall 2006

  2. What are Web Ads? • Interactive advertisements. • Can be tailored to users. • Not necessarily evil.

  3. Different Types of Ads • Banner ads • Text ads ie. Google • Paid search Results

  4. Different Types of Ads • Pop Ups • Video • Flash Animation • Float overs • Pass throughs • Spam and Spyware

  5. Why have advertising? • You gotta pay the bills • Web ads are a growth industry • Over 12.5 billion spent in 2005 • Up 30% from 2004.

  6. The golden Rule • Don’t get in the way of your Users!!

  7. How to make effective ads • Make sure that the landing page is relevant to the ad. • Tailor the content to match the content of the site. • Make sure ads do not block content of the site.

  8. How to make effective ads • Don’t try to trick people. • Make it clear that it is an ad • Do not take up the majority of the screen with ads.

  9. Why Google Adsense works • It is not intrusive. • It is somewhat tailored to page content • Users view it as content not a distraction • It doesn’t slow down the browsing experience.

  10. Good Design

  11. Bad Design

  12. Bad Design

  13. The new frontier • RSS advertising • More custom tailored content • More streaming audio and video.

  14. Questions?

  15. References • RSS Advertising Coming Fast by Dave Morgan http://www.clickz.com/showPage.html?page=3495396 • IAB: Web Ad Growth Up in 2005 by Mike Shields http://adweek.com/aw/national/article_display.jsp?vnu_content_id=1002383530&imw=Y • Banner Advertising Best Practices by, Ken Dhouti http://www.refinery.com/Whitepapers.aspx?articleID=111

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