Agenda

2. Agenda • About Ensight • How to choose the right idea? • Why to make a Business Plan?

3. About us • Today we are the most important local management consulting company, both in terms of turnover and number of staff. • We are independent and not subordinated to any international consultancy network. • We are fully capable to offer integrated business solutions, due to our team’s multi-disciplinary skills and solid experience. Ensight Management Consulting is a management consulting company with 100% Romanian capital, evolving continuously since 2000: Prep. by AML Rev. by IMF

4. Know. Transform. Perform Our business philosophy Know. Transform. Perform synthesizes the Ensight promise to its clients and partners. • Know.Knowledgeis the foundation of performance. Every consulting approach starts and ends with “knowing”. • Transform.Doing better and faster is the unstoppable source of competitive advantage. • Perform. Performing, fitting to deadlines, keeping promises are the winner’s basic skills. Prep. by AML Rev. by IMF

5. Our Business Transformation capabilities Strategy Operations Finance People Technology • Envisioning the future • Designing the transformation • Market entry strategies • Supporting Mergers & Acquisitions • Developing Marketing • Optimizing Supply Chains • Reengineering business processes • Reducing costs • Enhancing Finance and Controlling • Evaluating Financials • Auditing Financials • Advising on taxes • Defining IT strategies • Implementing ERP • Selecting systems • Auditing IT • Improving IT operations • Developing Human Resource functions • Managing performance • Integrating cultures • Improving capabilities through training

6. Agenda • About Ensight • How to choose the right idea? • Why / How / When to make a Business Plan?

7. Let’s start with… questions ?

8. Choose the right hat!

9. Choosing the right idea is a strategic decision for long term • Choosing the right idea is probably the most difficult step. • It is a strategic decision for long term for each entrepreneur. It will impact all your life. • Answer to the following questions: • What is the activity are you doing only for pleasure, even without profit? • Would you renounce to all your family money to invest in your idea? If “yes”, you can consider it is the business you want to develop. • What do you need in order to start the business?

10. Agenda • About Ensight • How to choose the right idea? • Why / How / When to make a Business Plan?

11. Your great idea has to be successfully sustained by facts and figures to all stakeholders Employees Customers Management Can you make and keep happy all of these guys?... In the same time? Financers Authorities Family

12. Why is it so difficult to write a Business Plan? Building a good Business Plan is solving the Rubik cube You need to have patience, exercise, understanding, intelligence, correct and complete information, methods… • A Business Plan is a complex document, covering a wide range of data • An entrepreneur knows how to run a business, not to describe it • For successfully describe a business you need a “3D view” competence • Not everybody know to successfully perform: • Market analysis • Economic and financial predictions • Calculations • A standard business plan contains the following chapters: • Executive summary • Company description • Product(s) • Market analysis • Strategy and implementation • Management • Financials

13. The Business Plan should answer multiple questions Sales channels Product range • The Business Plan should answer all questions coming from: • Shareholders • Government • Clients • Suppliers • Financers • Other stakeholders Cash in terms Life time Client range Price Stock age Time Geographic area Payment terms Supliers Organization

14. Tips for writing a successful Business Plan • When writing it, consider a 10 year child will read it • Think “out of the box”. Focus on client’s needs, not on what the product is doing • Double-check all the data you got for the market research and for the financial forecast • When revising the Business Plan, put yourself in the place of each stakeholder (financers, clients, suppliers, shareholders, authorities, etc.). Like a CV, a Business Plan is a promise to the reader • Use existing templates. You can find them at allbusinessplans.com, bplans.com, etc. • Keep it simple • And… have fun 

15. Business Plans vs. Marketing Plans Marketing Plan outline Standard Business Plan outline • Situation analysis • Marketing strategy • Sales forecast • Expense budget • Executive Summary: 1-2 page of highlights. Write this after everything else. • Company Description: Legal establishment, history, start-up plans, management team, etc. • Product or Service: Describe what you’re selling. Focus on customer benefits. • Market Analysis: You need to know your market, customer needs, where they are, how to reach them, etc. • Strategy and Implementation: Be specific. Include management responsibilities with dates and budgets. Make sure you can track results. • Web Plan Summary: For e-commerce, include discussion of website, development costs, operations, sales and marketing strategies. • Financials : Make sure to include your projected Profit and Loss and Cash Flow tables.