slide1 n.
Download
Skip this Video
Loading SlideShow in 5 Seconds..
WorldSkills UK – National Apprenticeship Service Marketing and communications update PowerPoint Presentation
Download Presentation
WorldSkills UK – National Apprenticeship Service Marketing and communications update

Loading in 2 Seconds...

play fullscreen
1 / 9

WorldSkills UK – National Apprenticeship Service Marketing and communications update - PowerPoint PPT Presentation


  • 157 Views
  • Uploaded on

WorldSkills UK – National Apprenticeship Service Marketing and communications update 9 weeks to go Media partnerships WorldSkills UK 2012/13 Marketing & Communications Cycle Plan 4. Resources Hub 5. Squad UK BRAINSTORM. Key messages and opportunities ahead of the show

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'WorldSkills UK – National Apprenticeship Service Marketing and communications update' - amber-rollins


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
slide2
WorldSkills UK – National Apprenticeship Service Marketing and communications update
  • 9 weeks to go
  • Media partnerships
  • WorldSkills UK 2012/13

Marketing & Communications Cycle Plan

4. Resources Hub

5. Squad UK

BRAINSTORM

The Skills Show is an initiative that is jointly supported by the Skills Funding Agency and the National Apprenticeship Service

slide3

Key messages and opportunities ahead of the show

  • Register to visit
  • Spotlight sessions
  • Volunteering
  • Conference programme
  • Skills equipment fund Sept

Lines to take for competitors about the competition

Talking about the Skills Show within all available communication channels / media & speaker opportunities

  • @Skills Show- Lessons learnt from WSL2011
  • Talking about competitions wherever we can
  • Ensuring visitors leave the show knowing about skills competitions
  • Profiling competitors, their training providers, employers & partners
slide4

FE Week

Hamerville Publishing 16 titles, inc:-Professional builder

-Apprentice Vehicle Technician

- Professional hair and beauty

Finlay Media titles:

  • Engineering careers
  • Works management
  • Machinery
  • New Electronics
  • Eureka

In discussion with other titles including: Catering & Hotel Keeper, Community Care, Horticultural Week

The Skills Show is an initiative that is jointly supported by the Skills Funding Agency and the National Apprenticeship Service

slide5

Trade Media partnerships

Findlay Media - media company for the manufacturing and engineering industry.

          • Dedicated micro-site
        • Host coverage
        • Adverts

Hamerville Magazines - specialist publisher of building trade titles.

        • Host coverage
        • Adverts & Editorials online & in publications
  • FE Week partnership
          • Dedicated micro-site
        • Host coverage
        • Adverts & Editorials online & in publications
        • Engaged college profiles – channel profiles through Kate Moloughney
        • Attending EuroSkills
        • National Print – Free Media Partnership also in discussion (No cost)

The Skills Show is an initiative that is jointly supported by the Skills Funding Agency and the National Apprenticeship Service

slide6

The Marketing and Communications for the 2012/13 national competition cycle is currently being developed.

14 November 2012

WSUK National Competitions launched at The Skills Show.

15 November 2012 – 10 February 2013

Stakeholders invited to register interest.

A phased retention campaign to be developed to feed interested stakeholders with competition preparation information.

Pre-competition activity.

11 February 2013

Competition registrations open

Competition registration campaign launched

22 March 2013

Competition registrations close

The Skills Show is an initiative that is jointly supported by the Skills Funding Agency and the National Apprenticeship Service

slide7

Resources Hub – online and available to all

  • Brand guidelines
  • Info leaflets
  • Media guidance
  • PR templates
  • Social media guidance
  • Social media themes
  • Photography and Video to usehttp://worldskillsuk.apprenticeships.org.uk/worldskills-uk-resources-hub-0

The Skills Show is an initiative that is jointly supported by the Skills Funding Agency and the National Apprenticeship Service

slide8

Planned Activity

        • Squad UK Selection (Group B) for WS Leipzig W/C 17/09/2012
        • Squad UK Announcement (Group B) for WS Leipzig 01/10/2012
        • Profile Squad UK members in regional NTA/App award ceremonies
        • Additional radio day to coincide with the launch of WSUK 12/13 cycle
        • Press releases announcing Squad UK members to regional and trade media
        • Update Squad UK brochure – hosted online
  • EuroSkills Visitor Programme
        • EuroSkills 2012, Spa, Belgium
        • 24 Employers currently registered – some of the employers registered aren’t yet engaged with WorldSkills UK or Apprenticeships
        • Alumni members Keith Chapman MBE and Katie Kyrosis supporting

The Skills Show is an initiative that is jointly supported by the Skills Funding Agency and the National Apprenticeship Service

slide9
1: What can you do in the lead up to and post the Skills Show to follow on from the momentum of the show?

2: What would you like us to consider for the next cycle?

3: Feedback and questions

The Skills Show is an initiative that is jointly supported by the Skills Funding Agency and the National Apprenticeship Service