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My Ideas. Claudechew. Branding. Using launchrock.com This is a launching soon web site, which would generate hype before the actual thing started. Is free to use. Can promote branding. Means can be change. Branding. Branding. Means can be change. Branding.

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my ideas

My Ideas

Claudechew

branding

Branding

Using launchrock.com

This is a launching soon web site, which would generate hype before the actual thing started.

Is free to use.

Can promote branding

slide4

Branding

Means can be change

branding2

Branding

Create a facebook page, to help promoting the sites as well.

Facebook started to charge page owner on posting

Have a walk-around solution for this.

branding9

Branding

Our Brand Story

Food at your finger tips

Deliciously on you

Main Selling Point

Photo for each food

Easy navigation

Authentic reviews

Easy locator

Ness Dining Guide (App Store Download)

revenue generation

Revenue Generation

Some Stats

On Year 2011,

13,508 License on Hawker Stall (in HDB Hawker Center)

14,377 License on Food Shops

13,829 License on Food Stalls (Sells under Food Shops)

Say on average 10% of the list advertise with us.

~ 1300 Hawker

~ 1400 Restaurant

revenue generation1

Food Owner Management

Allow owner to manage reviews, response to review of users.

Adhoc Response for free? But need to authenticate

Allow them to manage restaurant Info

Menu Manager

Free Usage

Up to 10 Menu Items

Member Usage

No Limit

Special Offers/Promo

AdHoc Promo

Allow download of coupon

Charge Per Campaign

Say ~ SGD50 each Campaign for 2 Weeks

2500 Campaign Per Year

~ SGD 100 X 2500 = SGD 250,000

If Promo require purchase of Voucher – We charge per purchase on top of the promo fees.

Each year we collect 2K for Restaurant, 1K for hawker to manage and promote (full feature access)

~ SGD 2,000 X (10% of total restaurant) 1400 = SGD 2,800,000

~ SGD 1,000 X (10% of total hawker) 1300 = SGD 1,300,000

Give Up to 30 Campaign Run Per Year, additional charge 50% off.

Revenue Generation

revenue generation2

Revenue Generation

Advertisement

using Bidding System? With minimum sum)

Banner /Footer advertisement

Photo list, every page will have a ads slot.

Always on Top

revenue generation3

Revenue Generation

Advertisement

using Bidding System? With minimum sum)

Banner /Footer advertisement

(Main Page, 15 Food Categories, 20 Singapore Area) each got 5 slot

365 Days X 36 X SGD 5 (Average) X 2 X 5 = SGD 657,000

Photo list, every page will have a ads slot.

Random, say we have 50.

365 Days X 50 X SGD 1 = SGD 18,250

Always on Top

Top 5

365 Days X 5 X SGD 10 = SGD 18,250

revenue generation5

Advertisement

Email Campaign

Something like facebook.

Allow several setting like target audience/preference

Use CPM/Click to charge

CPM – Cost per 100 View (every 100 email sent will be charge X dollar)

Click – User Click to view the link/ charges.

Preliminary Ideas.

Revenue Generation

revenue generation6

New Establishment (Within 3 month)

Will have special price of SGD1K to promote.

Full access to Food Owner Management.

RUN 20 Campaign for free

A Special Page on Main page for 1 Months

Subsequence to subscribe to member fees @ 30% off

Revenue Generation