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Alex Nichiporchik PowerPoint Presentation
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Alex Nichiporchik

Alex Nichiporchik

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Alex Nichiporchik

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  1. Developing Cross Platform Experiences Alex Nichiporchik

  2. Fragmentation much? Native / Web Mobile / Desktop

  3. Fragmentation is crazy

  4. How fragmented is our audience? Visualize Everything Relevancy is key If I’m not stuck, don’t help me!

  5. Level Editor The Game • Simple creative platformergame • 11-15 y/o • 70% girls • Kids under 5 come back most often

  6. Bubble Shooter • 11-15 y/o • 80% female • 50+ y/o come back most often • And generate most gameplays

  7. Rally Point 2 • 6-28 y/o • 90%+ boys • “Core” experience Stage 3D aka Molehill

  8. Uphill Rush 3 • 22% - girls 11-15 • 21% - boys 11-15 • All demographics are loyal • Boys compete for high scores aggressively

  9. Snail Bob • Mostly kids under 10 • Everyone loves it • Most committed players – female 50+

  10. Still Crazy…

  11. Don’t Go “Mobile” Go Cross Platform

  12. Let’s go back a bit

  13. Remember this?

  14. Post-iPhone web Cross platform

  15. Simplicity in design Cross platform design

  16. Build it to work with these Small tweaks make all the difference Take advantage of each input Keep core gameplay same

  17. Precision example Solution: Double Tap To Confirm Mouse: Precise Touch: Smudged

  18. Context Sensitivity Visualize Everything Relevancy is key If I’m not stuck, don’t help me!

  19. Technology is a challenge Different users, different expectations HTML5 for cross platform browsers Unity & Flash Browser & Native

  20. Merging Web & Mobile Cross Platform Experience Same technology Same design philosophy

  21. Demo http://bit.ly/fangedfun

  22. Backup URL http://bit.ly/wD2qpg

  23. Thank you Questions? alex@spilgames.com