Effective Program Planning and Marketing Strategies for Success

Program Planning and Evaluation EAD 877 - April 23

Promoting and Marketing Programs Budgeting Programs Implementing the Event Yen Pham’s Guest Speaker Articles - Haver-camp, Wilson Internship Project A G E N D A 4/23

Let’s Review…. “Even when reports are lively and interesting, often no real thought is given to getting key decision-makers to review and use the info”

Do you follow-up? • Informal? Formal? • Hallway? Coffee breaks? • Planned session; planned lunch? • Make sure info is HEARD, READ, TALKED ABOUT, CLARIFIED

Individual Small group Large Group Distance Learning Community Learning 5 Kinds of Formats

Small Group • EAD 877 • Clinics • Seminars • Workshops • Field visits • Cohort groups • Collaborative

Community Learning • Community Resource Center • Virtual comms • Learning cities • Popular Theater • Community Action Groups

Background and Experience of Participants Availability and Expertise of Staff Cost Program Content Facilities and Equipment Program Outcomes Context in which the Learning is to take place 7 Factors to Consider When Choosing Format

Building a Learning Community • Learning as a collaborative process • Globalization of learning • Learning in cyberspace • Purposeful goal of establishing learning organizations

Learning expands from: • Individual formats to • Organizational learning and virtual communities • Diversity among learners • Political and ethical questions • Complexity of planning

Critical to all of this, and thinking about the Internship Project: • A learning climate that engenders respect • Collaborative interaction • Trust and Caring • Open to diversity of both people and ideas • Developing and growing…...

Staffing issues/roles • Program designer/manager • Event Coordinator • Instructor/Facilitator • Program Evaluator Internal/external Paid/Volunteer

Preparing Budgets and Marketing Plans “People who are responsible for program planning need to recognize that budget management and other behind-the-scenes tasks are integral components of the planning process and serve as the driving forces behind program development efforts.”

Budget Terminology • Income and Expenses • Direct and Indirect • Fixed and Variable Expenses • Profit • Return on Investments • Cost Benefit Analysis

Costs Associated with Programs offered... • Developmental Costs • Delivery Costs • Evaluation Costs

Questions associated with Costs…. • How much will it cost to put on my program? • How much will it cost to MARKET my program? • How do you establish registration fees? • How can we get sponsors? For how much? • Do we have startup money? • Do speakers have to pay to attend the program? • Will there be vendors/exhibitors? How much should we charge? • What about food and drink? Guests? • Should we have signs posted during the program? How much will they cost? • Additional?

Coordinating Facilities and On-Site Events • What does Havercamp say about Marketing? Promoting? • What does Wilson & Cervero say about “learning from practice?” • Checklists - details, room arrangements, layouts • Monitoring and creating a positive climate

Internship Program • Next Steps……… • Room Reserved April 30 Erickson Hall, Room 250 from 4 p.m. to 6 p.m. • Presentation, Discussion of Interviews, Turn in Papers, etc.

Effective Program Planning and Marketing Strategies for Success