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Engaging with News Brands: A Vital Part of Scottish Media Consumption

.PRINT.&.DIGITAL*.|.CONSUMPTION.OF.NEWSBRANDS. 4.4 million, 86.0% of Scottish adults 15+ consume news brands across print & digital. Over 8 in 10 adults in Scotland engage with news brands in print or digitally. 79.6% read print newspapers and 33.0% visit news brand websites using their PC or laptop. Digital data excludes tablets and mobile. Based on national and regional news brands in NRS PADD. Monthly Data - Scotland.

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Engaging with News Brands: A Vital Part of Scottish Media Consumption

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  1. PRINT & DIGITAL* | CONSUMPTION OF NEWSBRANDS 4.4 million 86.0% of Scottishadults 15+ that’s3.8million people consume newsbrandsacrossprint & digital • More than 8 in 10 adults in Scotland consume a newsbrandeither in print or digitally. 79.6% of Scottish adults 15+ read a print newspaper and 33.0% visit newsbrandwebsites via their PC or laptop. • * Digital figure is PC & laptop only and doesn’t include tablet & mobile • Based on all national & regional newsbrands in NRS PADD • Monthly Data - Scotland

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