Cultures & Marketing. Customer Decision making. Consumer Decision Making Process Need Recognition Information Search Evaluation of Alternatives Purchase Postpurchase Behavior Consumer Buying Decision / Involvement Routine Limited Executive.
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Middle class tends to care about local issues so advertising on local television is effective when targeting that income group.
Target Upper class with print ads in business magazines
Why do reference groups matter?
Edgers Influencers Conformers Passives
A&F created Hollister as a result of reference groups
A family that values health eats & acts much differently than those that don’t