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First on-trend Rose brand to solely target younger females

First on-trend Rose brand to solely target younger females. Mintel have forecast the following growth in rose over the next 5 years. Volume sales will grow. by 47%*. Value sales will double to. £ 2bn!*.

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First on-trend Rose brand to solely target younger females

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  1. First on-trend Rose brand to solely target younger females Mintel have forecast the following growth in rose over the next 5 years Volume sales will grow by 47%* Value sales will double to £2bn!* And it is youngerfemales that have been identified as the main consumer group that will drive the future growth of Rose *Source: Mintel Rose Wine Market Intelligence report October 2010 – Total Trade

  2. More detail about Bella Vie • A refreshing sweet and fruity Rose • White Zinfandel Rose, with 10% Moscato • Sourced from Southern Italy / Puglia IGT • 35 grams of residual sugar • Channels Impulse & On-Trade Only • Supported through-the-line Facts about younger female shoppers • These shoppers really like promotional offers • They are less interested in where the wine comes from • White Zinfandel is the No. 1 Rose varietal • They like sweeter styles: Gallo & Blossom Hill • They are more likely to shop in the Impulse Channel compared to the average Rose shopper • They are purchasing Rose all year around. Not just for summer Sources: Mintel Rose Wine Market Intelligence report October 2010 – Total Trade. UK FACT Shopper Segmentation. Kantar Worldpanel & Nielsen EPOS – Total Market

  3. Marketing Plan 8. Tailored activation &Strong branding at the point of sale 1. Bella Vie Interactive Microsite: Key features are a blog & gallary 2. Social Media: Creating interactive facebook fan page. Linked directly to microsite 6. Consumer PR: A search to find 4 friends who encapsulate Bella Vie The friends become the Face of BV in social media, ads and as ‘roving reporters 3. Online blogging & seeding: To drive traffic to site & facebook page 4. Third Party Partners. Currently in negotiation with leading consumer publications & clothing retailers ** Will provide access to celebrate events, sampling events, database of fans, PR opportunities & content for mircosite & facebook page 5. On-Pack promotion featuring FREE offers from our partners for all consumers

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