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Engaging Festival Attendees in Ocean Conservation: The WNF Tent Experience

This research explores enhancing festival engagement through the WNF tent setup, focusing on reconnecting with old members and attracting new attendees. We gathered data through desk research, questionnaires, and interviews with festivals like Pinkpop and Lowlands. Findings reveal that 100% of respondents attend music festivals and 40% enjoy related activities. Our concept emphasizes the ocean's beauty and urgency for support, featuring a phone charging service to draw attendees in for education. Engaging experiences will encourage pledges, fostering lasting connections and awareness of ocean conservation.

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Engaging Festival Attendees in Ocean Conservation: The WNF Tent Experience

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Presentation Transcript

  1. Question WNF • Increase engagement members • Reconnectwithold members • Festival setting

  2. Research • Desk research • Questionnaires • Interviews

  3. Results • Questionnaire: 100% goestomusic festivals & 40% likesto do activities. • Interviews: Pinkpop, Lowlands, Solar. • Are willingto support charities

  4. Conclusions research • WNF has festival potential • People needtobeeducatedabout the WNF • Givethemsomethingthey’llremember

  5. Step into the ocean • The ocean is beautiful • The ocean is givingandcaring • The ocean is endangered • Youcan help the ocean

  6. The ocean is beautiful • Step into the ocean • Projecting in the tent • Resemble the coral reef

  7. The ocean is givingandcaring • Phone recharge service • #1 inconvenienceon festivals • Gives time toeducate

  8. The ocean is endangered • Drop a net make them feel likefishwhich are beingcaught • Emphasizesthe needfor support • Createsanexperience

  9. Youcan help the ocean • Make peoplepledge • Show themhoweasilytheycan make a difference • Engagethemafter the festival also

  10. Youcan help the ocean

  11. One more time, our concept is • A phonerecharging service, draw in peopleandcreate time toeducate. • Catchingpeoplelikefish, createanexperiencetheyremember. • Pledgeand follow-up, create a bond socommunication is more effective. • All of this takes place in a beautifulyprojected WNF tent.

  12. Thankyou, anyquestions?

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