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Different Phases in Emergence of “Standards”

Different Phases in Emergence of “Standards”. Differentiation through Lockins. Consolidation & Standardization. Innovation. Fear of lockin. adoption. 5yrs. 15yrs. 10yrs. time. Different Phases in Emergence of “Standards”: SQL. Differentiation through Lockins.

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Different Phases in Emergence of “Standards”

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  1. Different Phases in Emergence of “Standards” Differentiation through Lockins Consolidation & Standardization Innovation Fear of lockin adoption 5yrs 15yrs 10yrs time

  2. Different Phases in Emergence of “Standards”: SQL Differentiation through Lockins Consolidation & Standardization Innovation Oracle PL/SQL IBM Static SQL … adoption Oracle IBM Microsoft Sybase Informix SQL System R Ingres Quel SEQUEL time

  3. And similar plays for many others • Web Services • Various XML • Unix-es • Rich Internet Apps? • …

  4. Differentiation through Lockins Consolidation & Standardization Innovation Fear of lockin adoption 5yrs 15yrs 10yrs time Where is “cloud” today? Clients Standard 3-tier models Apps App Platform Proprietary Platforms - Force, GAE, S3, .. Databases Storage Virtualization Standards Infrastructure

  5. Open Virtual Format (OVF)

  6. In the middle tiers (database, application…), many folks are creating proprietary stacks trying to spur innovation Clients Apps Python App Platform GoogleAppEngine Databases Bigtable S3, SQS, … Storage Infrastructure Salesforce (xactions) Amazon (ecommerce) Google(analytics)

  7. Trying to carry the traditional world along (e.g. GQL) db.GqlQuery(“SELECT * FROM Message “ “WHERE who = ‘Mano’” “ORDER BY when DESC”).fetch(100) But the rest of the characteristics do not go through (xaction model especially) Resulting in traditional players moving their community to the cloud

  8. IBM participates in Cloud Computing in 4 key areas • Helps ISVs to design, build, deliver and market Cloud Services. • 200+ ISVs in SaaS Specialty • Examples: nGenera, WeSupply and Global Groupware. • Delivers Cloud Services to reach customers. Examples : • Information Protection Services • Lotus “Bluehouse” • Lotus Sametime Unyte • Rational AppScan • Helps businesses to build their own cloud environments. • ‘Blue Cloud’ is a set of enabling technologies to create the Cloud Computing experience, including IBM offerings such as: • Helps customer integrate Cloud Services into their business. • Global Business Services practices for Salesforce.com and SuccessFactors. • Rational tools for optimizing SaaS investments. • IM • Lotus • Rational • Tivoli .

  9. Discussion • What stage maturity exists? • How present and clear danger is lockin? • How are traditional vendors responding?

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