The broadband difference Lee Rainie – Director Capital Cabal, Washington, D.C. June 27, 2002

1. The broadband differenceLee Rainie – DirectorCapital Cabal, Washington, D.C.June 27, 2002

2. “Oh, like you know something the Internet doesn’t know.”

3. Good wire Overcomes differences Creates opportunities Encourages tolerance Revives community Fosters creativity Enriches cultural production Enhances participation Bad wire Erodes tradition Creates balkanization Reduces privacy Destroys indigenous cultures Cuts back community involvement Encourages crime and anti-social behavior The double-edged Internet

4. The big picture • 116 million American adults are online – 61% of all adults • >30 million children, including 73% of teenagers • 64 million-70 million online on any given day • 41 million online at work on any given day (55 million have access at work)

5. Email – 50% News – 24% Surfing for fun – 21% Hobby info. – 20% Factoid search – 19% Check weather – 17% Work research – 15% Product info. – 14% Info. about leisure activities – 13% Inst. messaging – 13% Sports – 10% Banking – 9% Govt. Web sites – 8% Play game – 7% Medical info. – 7% Buy a product – 4% Job info. – 4% Download music – 3% Popular activities on a typical day online

6. How the Internet helps in everyday life

7. Broadband amplifies, intensifies everything A fat-pipe effect • Spend more time logged on • Do more things online • Do them more often • Feel better about the Internet’s role in their lives • Change the way they spend their time

8. Broadband changes online behavior • Create and share content • Multimedia use and multitasking • Taking online activities that used to be performed offline

9. Broadband adoption

10. How often do you sit down and access the Internet from home? % of broadband users % of dial-up users Several times a day 43% 19% About once a day 30 27 3-5 days a week 17 22 1-2 days a week 9 21 Once every few weeks 1 7 Less Often * 4 Source: Home Broadband Users, Pew Internet & American Life Project February 2002 Survey, Internet users, n=507;margin of error is ±4%. Dial-Up Users, January 2002 Survey, n=1,415; margin of error is ±3%. Frequency of online use

11. Demographics: Broadband v. Dial-Up

12. The broadband picture: Communications activities

13. The broadband picture: Information seeking –1

14. The broadband picture: Information seeking – 2

15. The broadband picture: Transactions

16. The broadband picture: Entertainment activities

17. The broadband picture: Information producing

18. The broadband picture: Downloading

19. The broadband picture: Media streaming

20. Broadband helps even more • Ability to do my job: +17 points • Pursue my hobbies: +17 points • Ability to shop: +17 points • Manage my personal finances: +17 points • Learn new things: +13 points • Connections to family: +13 points • Connections to friends: +8 points • Connect to organizations in my local community: +8 points • Get health care information: +6 points

21. Changes in time use • 37% say their Internet use has cut their time watching TV • 31% say it has decreased the time they spend shopping in stores • 18% say it has decreased their time reading newspapers • 13% say it has decreased the time they spend in traffic • 25% say it has increased the time they spend working at home

22. The next broadband customers • 40% of dialup users want it • 53% of dialup users who have 6 or more years of experience want it • The proportion of broadband users who are women and from households with moderate incomes will grow • Not hard to see a day in the next 5 years when about two thirds of current Internet users have broadband

23. The Internet is the killer app

24. About us Lrainie@pewinternet.org Pew Internet & American Life Project 1100 Connecticut Ave. NW – Suite 710 Washington, D.C. 20036 202-296-0019 http://www.pewinternet.org/