MarketVision Research’s Qualitative Omnibus. Qualitative Omnibus. MarketVision Research has created its own MROC for use by their clients offering quick and economical feedback from engaged consumers. The Qualitative Omnibus is: An ongoing community of consumers engaged in weekly dialogue.
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Generating “ah-ha’s” that lead to insights….in 24 hours and for $7500.
Uncovering a Challenge
MV Posts the Question to the Community
You get information immediately and a topline report within 7 days.
The Situation: Clients review quantitative data and need to go deeper on one thing, or they read something in a social media report, or hear something about the economy, have a question about a competitor’s perception, or wants to vet a concept with consumers…the client contacts MarketVision’s QualOmnibus Team
The MarketVision team writes the question in consumer friendly language and posts it to the community. The community members are alerted to the question by an email. Consumers go to the site and give feedback on the question or concept, sharing their own feedback as well as building upon the responses of others. The MROC Manager (a qualitative moderator) is moderating the site continuously
Within hours our clients can begin to view consumers’ comments. Within a week clients will have a topline report in their hands.
Using MarketVision Research’s Online Community, Town Square, we asked respondents to view both the POM and the Bossa Nova commercials and then asked them several questions about which commercial they liked best, why and whether it would motivate them to purchase. In addition, we asked them what criteria they use for selecting juice for their home.
The objectives of the research were as follows:
Commercials Shown to Consumers