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All About keywords

in this document we just discus All About Keywords

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All About keywords

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  1. All About Keywords

  2. What Are keywords Keywords are words or phrases that users type into search engines to find relevant content for their queries.

  3. For Example

  4. Types Of Key Words • There Are Two Types Of Keywords • One Is • Short Tail Key Words • Long Tail Key Words

  5. Short keywords that contain one or two terms For Example

  6. Long-tail keywords that contain typically three or more terms For Example

  7. Why are keywords important? • Keywords are important because they help you understand what users are searching for and the content you need to provide to meet their needs. The keywords you choose help define your content strategy and what topics to include on your website. This means incorporating the most relevant terms to increase your ability to rank and, in turn, increase website traffic.

  8. The 3 Common Types of Search Intent • Behind every keyword is the reason the user makes the search query in the first place. This is known as search intent which falls into 3 categories: • Informational, • Navigational, • Transactional.

  9. Take a look at your keyword and think about what the user is really asking by making their query: • If they were to search, “what are nfts” they are feasibly looking for informational content that will explain this topic in detail. • If they look up “nftmarketplace” they are likely searching for navigational content to take them to NFT platforms. • If they type “best nfts to buy now” they are probably trying to find transactional content that will help them complete a purchase decision.

  10. Google Trend

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